Printer Friendly
The Free Library
14,679,069 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Wolverine Boots and Gear Announces a New Branded Headwear License Agreement.


ROCKFORD, Mich. -- Wolverine wolverine or glutton, largest member of the weasel family, Gulo gulo, found in the northern parts of North America and Eurasia, usually in high mountains near the timberline or in tundra. (R) Boots and Gear announced today that an agreement has been reached with Paramount Apparel International, Inc. to develop and market Wolverine(R) brand headwear head·wear  
n.
A hat or other covering for the head.
 for men.

Wolverine brand headwear is designed to incorporate the Wolverine heritage of work and rugged outdoor to provide the most comfortable headwear that functions whether hard at work or hard at play. Retail prices will reflect the Wolverine philosophy of bringing high quality, durable comfort and style to consumers at reasonable price levels.

Kevin Smith, vice president of Wolverine(R) Brand Licensing at Wolverine World Wide Wolverine World Wide NYSE: WWW is a footwear manufacturer. They have their own brand, Wolverine Boots and Shoes, and also make footwear for other companies, such as Caterpillar and Harley-Davidson. Wolverine also makes shoes and boots for the military. , Inc., announced the agreement. Smith noted that the search for a strong licensing partner had been intensive and that Paramount Apparel International displayed an impressive level of expertise and experience with its history of more than 70 years in the headwear industry. Said Smith, "Paramount is an energetic, talented and dedicated company. These are the qualities we need to build a long-term business in headwear."

Wolverine headwear will be available at select retailers nation-wide beginning fall 2005. Paramount's headquarters are located in Bourbon, MO. For more information, contact Kevin Smith, Wolverine World Wide, Inc., (616)866-7327.

Wolverine(R) Boots and Gear, an extension of the Wolverine(R) Boots and Shoes brand, is part of the Wolverine Footwear Group, a division of Wolverine World Wide, Inc. (NYSE NYSE

See: New York Stock Exchange
:WWW WWW or W3: see World Wide Web.


(World Wide Web) The common host name for a Web server. The "www-dot" prefix on Web addresses is widely used to provide a recognizable way of identifying a Web site.
). Wolverine Boots and Shoes manufactures and markets a wide range of footwear solutions with patented technology systems for guaranteed comfort and performance. Wolverine Boots and Gear offers licensed products, including Workwear Noun 1. workwear - heavy-duty clothes for manual or physical work
apparel, clothes, wearing apparel, dress - clothing in general; "she was refined in her choice of apparel"; "he always bought his clothes at the same store"; "fastidious about his dress"
, Rugged Casual Apparel, Gloves, Eyewear, Sun Eyewear and Headwear that extend the brand's heritage with durability and all day comfort performance.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Geographic Code:1USA
Date:May 19, 2005
Words:274
Previous Article:East Kansas Agri-Energy Plans June 10, 2005 Ethanol Plant Start-Up, an Advisory from Industrialinfo.com.
Next Article:Shoe Carnival Reports Record First Quarter 2005 Results; Diluted Earnings Per Share Increase 32 Percent.
Topics:



Related Articles
Coming through in the clutch: by aggressively pursuing major league licenses, Drew Pearson Companies has become the nation's largest black sporting...
Wolverine licenses rubber boot line.
Wolverine World Wide Inc. continues record-setting pace.
Payless ShoeSource to Market Wolverine World Wide's New Stanley Footwear Brand.
Using your head to build brands. (Brand Building G).
Wolverine Boots and Shoes Steps Up To Receive Fifth Annual Footwear Honor.
U.S. Marines Corps Adopts Innovative Combat Footwear from Wolverine World Wide, Inc.
Hat's off to GVA.(Brief Article)
Wolverine(R) Steps up Web Site with Technology Advancements; Wolverine's head-to-toe lifestyle turns interactive.
True Religion falls short for second consecutive quarter.(NEWS & ANALYSIS)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles