Wolverine Boots and Gear Announces a New Branded Headwear License Agreement.ROCKFORD, Mich. -- Wolverine wolverine or glutton, largest member of the weasel family, Gulo gulo, found in the northern parts of North America and Eurasia, usually in high mountains near the timberline or in tundra. (R) Boots and Gear announced today that an agreement has been reached with Paramount Apparel International, Inc. to develop and market Wolverine(R) brand headwear head·wear n. A hat or other covering for the head. for men. Wolverine brand headwear is designed to incorporate the Wolverine heritage of work and rugged outdoor to provide the most comfortable headwear that functions whether hard at work or hard at play. Retail prices will reflect the Wolverine philosophy of bringing high quality, durable comfort and style to consumers at reasonable price levels. Kevin Smith, vice president of Wolverine(R) Brand Licensing at Wolverine World Wide Wolverine World Wide NYSE: WWW is a footwear manufacturer. They have their own brand, Wolverine Boots and Shoes, and also make footwear for other companies, such as Caterpillar and Harley-Davidson. Wolverine also makes shoes and boots for the military. , Inc., announced the agreement. Smith noted that the search for a strong licensing partner had been intensive and that Paramount Apparel International displayed an impressive level of expertise and experience with its history of more than 70 years in the headwear industry. Said Smith, "Paramount is an energetic, talented and dedicated company. These are the qualities we need to build a long-term business in headwear." Wolverine headwear will be available at select retailers nation-wide beginning fall 2005. Paramount's headquarters are located in Bourbon, MO. For more information, contact Kevin Smith, Wolverine World Wide, Inc., (616)866-7327. Wolverine(R) Boots and Gear, an extension of the Wolverine(R) Boots and Shoes brand, is part of the Wolverine Footwear Group, a division of Wolverine World Wide, Inc. (NYSE NYSE See: New York Stock Exchange :WWW WWW or W3: see World Wide Web. (World Wide Web) The common host name for a Web server. The "www-dot" prefix on Web addresses is widely used to provide a recognizable way of identifying a Web site. ). Wolverine Boots and Shoes manufactures and markets a wide range of footwear solutions with patented technology systems for guaranteed comfort and performance. Wolverine Boots and Gear offers licensed products, including Workwear Noun 1. workwear - heavy-duty clothes for manual or physical work apparel, clothes, wearing apparel, dress - clothing in general; "she was refined in her choice of apparel"; "he always bought his clothes at the same store"; "fastidious about his dress" , Rugged Casual Apparel, Gloves, Eyewear, Sun Eyewear and Headwear that extend the brand's heritage with durability and all day comfort performance. |
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