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Wmode Brings New Mobile Commerce Capabilities to the Wireless Internet; Advanced ``Clearinghouse'' Stimulates the Growth of Consumer-Oriented WAP Content.


Business Editors and High-Tech Writers

CALGARY, Alberta--(BUSINESS WIRE)--Feb. 5, 2001

Wmode, a developer of innovative infrastructure services for wireless mobile commerce ("m-commerce"), announced today the creation of its new "clearinghouse" for wireless commerce that unites carriers, content providers, and consumers by simplifying the carrier/content provider relationship.

The Wmode (pronounced "double-you-mode") clearinghouse helps wireless carriers, content providers, and wireless portals A Web site that supports a user with a smartphone or alphanumeric pager. It may offer a variety of features, including providing a springboard to other (WAP based) wireless sites, the ability to select content to be pushed to the user's device as well as providing a point of entry for  make money on wireless services by utilizing the carrier's existing infrastructure and leveraging the carrier's trusted consumer billing relationships. Wmode's clearinghouse creates a cost-effective, secure environment for wireless data services, creating new revenue streams while providing consumers with access to a broad range of purchasing options and other content from many providers.

The success of i-Mode in Japan has defined a new business model for the wireless Internet and has validated the potential for rapid growth. Wmode's clearinghouse model adapts and leverages this model for the WAP (1) (Wireless Access Point) See access point.

(2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages.
 market. The clearinghouse is based on an economic engine, which manages subscriptions and accounts for the delivery of diverse wireless Internet content to consumers via WAP-enabled devices. The result is a simple method for content providers to become profitable.

Availability of this revenue stream will stimulate the distribution of online content over the wireless Internet, including entertainment, games, music, e-books, and other services. By clearing wireless transactions in a secure, quick and anonymous manner, Wmode gives content providers the ability to monetize Monetize

1. To convert into money.

2. To convert from securities into currency that can be used to purchase goods and services.

Notes:
For example, you'll often hear Internet marketers talk about "monetizing website visitors.
 content, without the cumbersome relationship management generally associated with m-commerce.

Demand for new data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another.  services and content is exploding as consumer adoption of the Internet continues to increase. Wireless carriers have opportunities for high growth of their subscriber base and development of new sources of revenue, while reducing churn churn: see butter. . Content providers and portals are challenged with establishing distribution channels for their content, and like carriers, need to generate revenue. Concurrently, the pent-up demand for consumer content, delivered wirelessly, is growing rapidly. On-the-go consumers want access to personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 data through their cell phone, PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM).  or similar portable device.

Through the Wireless Clearinghouse, Wmode makes it easy for content providers to monetize their content and provides carriers with a simple method of providing customers access to the wireless Internet. The following are key benefits to carriers and content providers:

For Carriers:
-- Increase traffic, thus building revenue

-- Broaden subscriber penetration (existing and new subscribers)

-- Reduce number of relationships carriers need to manage

-- High ROI (low investment, high return factor)


For Content Providers:

-- Increase revenue

-- Simple transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time.

Transaction processing systems are the backbone of an organization because they update constantly.


-- Greater access to wireless carriers and customers

-- Broaden subscriber penetration

"The carriers and content providers are here in numbers in numbered parts; as, a book published in numbers.

See also: Number
, and consumers want choice, but the obstacle that has prevented high growth has been the question `how do we make money?'" said Dennis Woronuk, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Wmode. "Our clearinghouse removes that obstacle, giving content providers a path to profitability."

Premier Technology Partners

For maximum performance and security in its clearinghouse, Wmode has selected Oracle as a technology framework partner. Wmode employs Oracle database technology to make certain its solutions are highly scalable, robust and carrier grade. Wmode also has partnered with Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982.  Inc. on the development of Wmode's wireless commerce clearinghouse. Committed to managing growth and adapting quickly to industry change, Wmode's implementation of Sun Microsystems' Internet and database server products ensures that transaction processing is always 100 percent available.

Exceptional Management Team

The Wmode management team brings together over 100 years of experience in the high-tech and telecommunications industries. Senior management includes: Dennis Woronuk, president, CEO and co-founder; Robert Woodward Noun 1. Robert Woodward - United States chemist honored for synthesizing complex organic compounds (1917-1979)
Bob Woodward, Robert Burns Woodward, Woodward
, chief financial officer and co-founder; Emanuel Bertolin, vice president, marketing and sales; Kevin Zeeb, director of software development; and Eileen McGrath Hadwen, director of international standards. Duane Sharman, Wmode's chairman and co-founder, is a well-known authority in the wireless industry.

About Wmode

Wmode provides a clearinghouse for wireless commerce that facilitates the monetization Monetization

The securitization of the gross revenues of a contract.
 of Internet-based subscription and transaction services. By uniting wireless carriers and content providers, Wmode's clearinghouse rapidly enables new and varied revenue streams through a secure service, which provides end-users with access to a broad range of wireless Internet content and services. The company is privately held and has offices in Calgary, Alberta and Boulder, Colo. For more information, call 403/260-8695 or visit the company's Web site at www.wmode.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 5, 2001
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