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With a Just Announced Grammy Nomination for Their Band, the Klezmatics, the Studio City, CA-Based Jewish Music Group (JMG) Has Their Niche Market in Hand and Mainstream Audiences in Their Future.


Grammy Nomination: Best Contemporary World Music Album (Vocal or Instrumental) "Wonder Wheel" (Lyrics by Woody Guthrie Noun 1. Woody Guthrie - United States folk singer and songwriter (1912-1967)
Guthrie, Woodrow Wilson Guthrie
), The Klezmatics [Jewish Music Jewish music, the music of Jews, is quite diverse and dates back thousands of years. Sometimes it is religious in nature, other times it is not. This is because Jews are both a religion and a nation. The music of Jews vary greatly depending on origins.  Group] - Category 73

STUDIO CITY, Calif. -- A Grammy[R] nomination is no small accomplishment for any record company, large or small. For the Jewish Music Group (JMG JMG Journal of Medical Genetics
JMG Junior Master Gardener
JMG Journal of Metamorphic Geology
JMG Junior Maine Guide
JMG Joint Meteorological Group
JMG Jam Master Geordie
), the just announced Grammy nomination nod for their group, the Klezmatics, is another step toward the small company's ultimate goal of expanding their niche market A niche market also known as a target market is a focused, targetable portion (subset) of a market sector.

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers.
 and turning it into mainstream gold.

The Jewish Music Group (JMG) was officially formed May 2005 by industry veterans Richard Foos and David McLees, and has only just released its first titles a little more than one year ago in November 2005. The company has a stated dual focus on marketing entertainment products with Jewish content more effectively into its own market, but also the somewhat difficult and rewarding prospect of crossing over into the more mainstream market. Some have been skeptical of that second focus, but JMG President David McLees explains, "Not only do we think this Grammy nomination for the Klezmatics (for the 'Best Contemporary World Music Album') will help put our little label on the map, but we are also gratified grat·i·fy  
tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies
1. To please or satisfy: His achievement gratified his father. See Synonyms at please.

2.
 to see Matisyahu, who is not signed to our label, nominated for Best Reggae Album. This is real. Music and entertainment with Jewish content is starting to be accepted in a bigger way than ever before."

JMG also has a Klezmatics holiday album, "Woody Guthrie's Happy Joyous Hanukkah," for which sales have understandably taken off since the Grammy nomination announcement.

The small, but growing, label is home to many other artists with similar breakthrough potential ranging from the hip hop duo TaShma, to singer-songwriter Rav RAV Rous-associated virus.

RAV
abbr.
Rous-associated virus
 Shmuel, to the college rock band Moshav moshav

(Hebrew: “settlement”) Israeli cooperative community that combines privately farmed land and communal marketing, sometimes with light industry as well. The land on a moshav belongs to the state or the Jewish National Fund.
 (a.k.a. The Moshav Band), and the Jewish folk music legend Debbie Friedman. McLees, at this particular moment, is a little reluctant to discuss his other artists because "today is about the Klezmatics and their accomplishment. It took some real vision on their part to record their first true all English album as a (posthumous) collaboration with legend Woody Guthrie, and we are all over-the-moon excited for them and, of course, for us."
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 13, 2006
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