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With PlayStation 2, Sony Plans Assault on PC Market.


WANT a pizza that doubles as a phone? How about a pair of shoes that open up into a book, or a shirt that can be used as an oven mitt? Or are you waiting for the first-ever combination cappuccino cap·puc·ci·no  
n. pl. cap·puc·ci·nos
Espresso coffee mixed or topped with steamed milk or cream.



[Italian,
 maker-cordless drill?

If so, you're just the sort of consumer Sony is looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
. As Microsoft and Nintendo take aim at the company's longstanding lead in the game-console business, Sony is making plans to transform its second-generation PlayStation 2 from a simple game box into a full-fledged home entertainment device. Whether this combination would actually be useful to consumers, though, seems beside the point.

When the PlayStation 2 was released last fall, it already had the ability to play DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 movies as well as video games See video game console. . This seems like a good idea, since it gave consumers who don't already own DVD players - which is to say, most of them - a good reason to buy the box. Microsoft's upcoming Xbox, which will be released Nov. 8, will be able to play DVD movies as well.

But Sony didn't stop there. During the recent Electronic Entertainment Expo in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , the company announced it would be teaming with America Online See AOL. , Macromedia, Real and other Internet companies to turn the PlayStation 2 into a Web-browsing machine. AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  will provide PS2 users with Web access, chat rooms, e-mail and instant messaging clients, while Macromedia and Real will allow them to view Flash animations and streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters.  and video.

You might be wondering how gamers will manage to chat with those game controllers, since most 12-year-old kids don't know Don't know (DK, DKed)

"Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party.
 much Morse code Morse Code

International Morse Code
Letters
A · –
B – · · ·
C – · – ·
D – · ·
E ·
. Never fear: Sony will be offering a special PS2 keyboard. It also plans on selling a separate LCD screen, a hard drive, a high-speed modem and anything else that might possibly separate console owners from their cash.

After buying all this stuff, PS2 owners will have built something that looks a lot like a computer. The only thing missing will be anything made by Microsoft -- a conspicuous absence in a consumer-oriented computer. Sony obviously hopes to skirt Microsoft's dominance of the PC market by sneaking in through consumers' living rooms. Do people really want a low-end Web appliance attached 'to their TVs? Sony sure thinks so, and it isn't alone. Datamonitor, a New York-based research firm, predicts more people will be using consoles than computers to reach the Net within three years.

That kind of nonsense can only come from people committed to the cult of convergence, which holds that televisions will eventually merge with computers, stereos and other devices to create a single home-entertainment console. It's a Jetsons-style vision, right up there with flying cars and robot maids. And since Sony doesn't want to wait for companies like Spacely Sprockets or Cogswell Cogs These are all the Cogs found in Disney's Toontown Online. Names that are moved forward are leaders of the HQ of that specific Cog type. Bossbots
  • Flunky, Level 1-5
  • Pencil Pusher, Level 2-6
  • Yesman, Level 3-7
  • Micromanager, Level 4-8
  • Downsizer, Level 5-9
 to produce such a device, it's hoping the PS2 will push the market in that direction.

But consumers rarely settle for all-in-one devices when they lack the performance of individual components. Those printer/fax/scanner combinations are a nice idea, for example, but they neither print, scan nor fax as well as most stand-alone units. Home stereo buyers know they'll get better sound from separate disc players, amplifiers and tuners than they will from a single box. And while it makes sense to merge cell phones, pagers and personal digital assistants, the people who want the best of those things end up carrying all three.

The same will be true with consoles. PlayStation 2 may be a good game box, but it'll make a crummy crum·my also crumb·y  
adj. crum·mi·er also crumb·i·er, crum·mi·est also crumb·i·est Slang
1. Miserable or wretched: a crummy situation in the family.

2.
 computer. You won't be able to do much more than surf the Web, chat and send e-mail, and the only people who really want to do that stuff on a television set are those who haven't tried it already. Besides, I'm assuming most people who can shell out hundreds of dollars for a PS2 and all the add-ons have a more powerful computer in the house already.

Sony obviously believes the PS2's Internet capabilities will give it an edge over Microsoft's Xbox and its game-centric online strategy. (Nintendo hasn't said much about online plans for its upcoming GameCube.) And who knows? Maybe the company can convince consumers they actually need a game box that surfs the Web, just as the auto industry has sold city-bound drivers on four-wheel-drive SUVs.

But I'm guessing that even PS2 owners will find that surfing the Web is a good reason to turn off the TV.
COPYRIGHT 2001 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:With PlayStation 2, Sony Plans Assault on PC Market.
Author:SALKOWSKI, JOE
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:9JAPA
Date:May 28, 2001
Words:737
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