With "Crystal Ball" Ice Buckets, Yellowglen Sees "Pink" in America's Future.Release of Designer Ice Bucket ice bucket n. 1. A small insulated container with a lid, used for holding ice. 2. A similar container without a lid used to cool bottles placed inside it. to Coincide with the Entry of Foster's "Pink" Brand Sparkler spar·kler n. 1. One, such as a highly polished metallic surface or a virtuoso performer, that sparkles. 2. Informal A diamond. 3. A firework that burns slowly and gives off a shower of sparks. into the American Market SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- As Foster's ramps up its push into the American market with its newest sparkling wine brand, Yellowglen's "Pink," the global drinks giant is releasing a supporting product designed by San Francisco's Wine Appreciation Guild that, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Yellowglen's Brand Manager Bettina Ferrando, is the only aesthetically appropriate ice bucket for the hiply packaged, everyday, "everywoman" sparkling wine. "These sparkling wines are stylish, fun, delicious and very affordable," she says. "They're the perfect sparklers for any gathering - from the 'girl's night' party to the Sunday picnic in the garden - 'Pink' really makes everyday a celebration." Like the "Pink" Champer (Australian for Champagne), the ice bucket takes a conventional theme, and tweaks it, substituting two intensely pink, semi-transparent, "crystal balls" with kaleidoscopic ka·lei·do·scope n. 1. A tube-shaped optical instrument that is rotated to produce a succession of symmetrical designs by means of mirrors reflecting the constantly changing patterns made by bits of colored glass at one end of the tube. sheen for handles. "With more conservative brands, traditional promotional gifts suffice," says Elliott Mackey, VP of Marketing at WAG, who innovated and popularized the two-step corkscrew corkscrew a deformity in which the affected part is spiraled like a corkscrew. corkscrew claw a probably heritable defect of the lateral claw, usually of the front feet, of cattle causing serious lameness. and the wood-handled Rutherford associated with Mondavi Co. "But to capture the vibrancy of 'Pink' a promotional item Promotional items or promotional products refers to articles of merchandise that are used in marketing and communication programs. The items are usually imprinted or decorated with a company's name, logo or message, using techniques such as Embroidery, Silkscreen, or energetically off-center was key." The Wine Appreciation Guild has been in the brand-helping business for 35 years, with annual sales of more than one million branded corkscrews alone. WAG will display the Crystal Ball ice bucket along with many other custom promotional products from its booth at the 2007 Unified Wine and Grape Symposium. "Pink," a blend of Pinot Noir and Chardonnay, is soft ice pink in the glass with a delicate bead. Distinctive Pinot Noir aromas of strawberries with a splash of citrus bubble under the nose develop into refreshing fruit characters of berry and lime. Full distribution of "Pink" is expected across the nation by November 2006 - just in time for the holidays. |
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