Wireless-limited window of opportunity--Ovum.The market for wireless middleware Software that functions as a conversion or translation layer. It is also a consolidator and integrator. Custom-programmed middleware solutions have been developed for decades to enable one application to communicate with another that either runs on a different platform or comes from a software and services alone will be worth $2.6 billion in 2003. But with arguably ar·gu·a·ble adj. 1. Open to argument: an arguable question, still unresolved. 2. That can be argued plausibly; defensible in argument: three arguable points of law. too many specialist vendors now in the market, Ovum expects a long period of consolidation. Wireless is no longer an exotic vertical niche, and will increasingly be served by mainstream software technologies. Ovum therefore advises wireless software vendors to start planning survival strategies now. To support them, the company is launching a new advisory service, WirelessSoftware@Ovum, dedicated to software and services vendors. This perspective is unique claims Ovum. The wireless debate so far has focused on the opportunity for mobile operators, but they believe that software and services players need just as much advice. Wireless software providers must also navigate (1) "Surfing the Web." To move from page to page on the Web. (2) To move through the menu structure in a software application. the complexities of a changing market structure. WirelessSoftware@Ovum enables software and services companies to understand the wireless market landscape and the needs of their various customer groups: mobile operators, services providers, and enterprises, helping vendors identify their options, and advising on appropriate strategies. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Ovum, one of the key features of the wireless software market is the new competition between IT and wireless vendors. Who would have thought five years ago that Nokia Nokia (nō`kēä), town (1996 pop. 26,326), Western Finland prov., SW Finland, on Lake Näsijärvi. It is an industrial community where wood and rubber products are manufactured. and Microsoft would be competitors--or even Ericsson and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) ? but consolidation resulting from the violent collision of the IT and wireless industries will create giants spanning both worlds. Ultimately there may be only be room for one or two small independent players. To survive, software and services players need a clear understanding of what they can realistically achieve in the wireless market by themselves. www.ovum.com |
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