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Wireless advertising solution.


Trivanti's Advanced Advertising Server (T-AAS) is a wireless advertising solution aimed at supporting the growing number of advanced devices, such as smartphones and PDAS PDAS Public Domain Aeronautical Software
PDAS Plant Data Acquisition System
PDAS PCS Data Access Service (Telcordia)
PDAS Personnel Data Access System
, as well as simple mobile phones. T-AAS allows mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV.  sites and advertisers to take advantage of graphic banner and click-through On the Web, the act of linking to a third party. As a noun, one click-through is one instance of a person clicking on a link. It often refers to how many times ads are clicked. See CTR.  ads, or click-to-call adverts, which automatically dial a preprogrammed telephone number. T-AAS features a Web-based, campaign management and reporting interface, provide customers with the tools to implement mobile advertising. This improves wireless response rates and increases the potential advertising revenue for site owners. The solution operates on the Trivanti Advanced Mobile Platform (TRAMP), which supports a range of Internet-enabled mobile phones, wireless PDAs and smartphones, automatically detecting devices and dynamically displaying content in the optimum format. T-AAS is provided on an ASP asp, popular name for several species of viper, one of which, the European asp (Vipera aspis), is native to S Europe. It is also a name for the Egyptian cobra (Naja haja).  basis and is backed by a comprehensive service level agreement (SLA (1) (StereoLithography Apparatus) See 3D printing.

(2) (Service Level Agreement) A contract between the provider and the user that specifies the level of service expected during its term.
). www.trivanti.com
COPYRIGHT 2001 A.P. Publications Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Wireless Products
Publication:Database and Network Journal
Date:Apr 1, 2001
Words:141
Previous Article:Classroom wireless.(Wireless Products)
Next Article:Unlimited high-speed wireless Internet connections.(Wireless Products)



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