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Wireless Services Launches Multimedia Messaging, Micro-Local Content On Two Carriers.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- Carrier's Data Carrier Allows CellOne and MidTex Cellular to Offer Advanced Wireless Data Services and Localized Content to Subscribers

Without a doubt, wireless data is everywhere -- and walking the show floor at CTIA's Wireless IT and Entertainment show, it's clear that the industry has blossomed. Today's announcement by Wireless Services Corporation that it has deployed its multimedia wireless data network and customized, MicroLocal Mobile Content Engine offerings with regional carriers CellOne Great Lakes of Iowa and MidTex Cellular, underscores that wireless data is no longer limited to mobile professionals, but is a part of daily life for Iowa farmers and Texas families.

"Our customers are eager to download ringtones, send photo messages and check local high school football scores on their mobile phones," said Jerry Wilke, general manager, CellOne, Great Lakes of Iowa. "In partnering with Wireless Services, we are able to offer CellOne subscribers these popular services, on a greater variety of handsets. Best of all, the custom, Micro-Local Content gives us a leg up on the competition, who offer the same, generic content to all their subscribers across the country."

By deploying Wireless Services' hosted MMSC offering and WAP gateway, CellOne and Mid-Tex Cellular dramatically increase speed to market, while decreasing the costs associated with rolling out data services. Wireless Services' Micro-Local Content Engine is a new service that allows regional carriers to deliver custom, localized content to their subscribers, such as local news, sports scores, entertainment and other local events. Furthermore, both carriers benefit from Wireless Services' unmatched ability to manage and host wireless data services, as well as the technology to optimize the performance and functionality of existing infrastructure.

"It's an honor to partner with CellOne and Mid-Tex as they expand their service offerings and thereby strengthen their respective competitive positions," said Rich Begert, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Wireless Services Corp. "Our staff of wireless data experts operate carrier networks like they are our own -- so our carrier customers can increase their profit margins and differentiate themselves in the marketplace."

Wireless Services is a carrier's carrier, the trusted partner for all wireless data services for wireless carriers. The company has been operating for eight years as the wireless industry's leading wireless data infrastructure vendor, serving more than 30 wireless carriers in North and South America, Fortune 500 enterprises, advertising agencies and television networks. Wireless Services transports and delivers more than 250 million messages per month.

"Partnering with Wireless Services on the data side of the business was an obvious choice for Mid-Tex," said Ray Hooker, general manager, Mid-Tex Cellular. "Wireless data is a huge revenue opportunity for us, but it is expensive and time-consuming to deliver these popular services to our subscribers. And the team at Wireless Services is top-notch -- there isn't a better operations team anywhere."

About Wireless Services Corp.

Wireless Services Corporation is the industry's long-standing leader in developing and operating value-added data products for carriers. The company's product line includes SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
 and two-way messaging, MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. , WAP (1) (Wireless Access Point) See access point.

(2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages.
, e-mail, wireless spam control, inter-carrier text and MMS messaging, content management and transport and support for postpaid, prepaid and premium billing methods. WSC's products deliver messages and other content to any wireless device -- regardless of the wireless provider's network infrastructure or protocols. The company provides carrier-grade reliability coupled with a full-service, 24x7 operations team. WSC WSC Winter Symposium on Chemometrics
WSC Winter Simulation Conference
WSC Wayne State College
WSC Westfield State College (Westfield, MA)
WSC Western State College (Colorado) 
 was founded in 1996 and is headquartered in Bellevue, Washington. Wireless Services provides outsourced wireless data services to more than 30 wireless carriers, including Nextel (Nasdaq:NXTL), Nextel Partners (Nasdaq:NXTP), Nextel International (Nasdaq:NIHD NIHD National Initiative for Human Development ), Western Wireless (Nasdaq:WWCA WWCA Western Wireless Corporation (stock symbol)
WWCA Western Washington Center for the Arts
) and RCC RCC - An extensible language.  (Nasdaq:RCCC RCCC Rowan-Cabarrus Community College
RCCC Reserve Component Coordination Council
RCCC Reserve Component Career Counselor
RCCC Responsibility Center/Cost Center
RCCC Regional Chapter Chairs Congress (IEEE Communications Society) 
). For more information about WSC, please visit www.wirelesscorp.com.

About Mid-Tex Cellular

Mid-Tex Cellular, Ltd, is the 850 B Band cellular licensee in the Texas 9B2 Rural Service Area and currently provides cellular service to 15,000 subscribers in Runnels, Coleman, Brown, Mills, Comanche and Erath counties. Mid-Tex began providing analog service in 1990. In 1996, Mid-Tex overlaid its analog network with TDMA (Time Division Multiple Access) A satellite and cellular phone technology that interleaves multiple digital signals onto a single high-speed channel. For cellular, TDMA triples the capacity of the original analog method (FDMA).  technology and has deployed Vanu, Inc. SDR See software defined radio.  technology as a cost effective solution to deploy 3G. Mid-Tex was established in 1989 and is based in DeLeon, Texas.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 25, 2004
Words:681
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