Wireless Partnership for Donor Awareness Announces Support From Southern California Wireless Companies.

LOS ANGELES--(BUSINESS WIRE)--April 19, 1999--

PCIA Foundation and SCOPC's Campaign Finds Model Companies to Commit

to Involvement With Initiatives

The Personal Communications Industry Association (PCIA) Foundation's Wireless Partnership for Donor Awareness (WPDA) today announced support from several major Southern California wireless companies which include: AT&T Wireless, AirTouch, Avery Communications, Metrocall, Motorola, PageNet, SOS Communications and Wireless Knowledge (a Microsoft and Qualcomm joint venture).

WPDA is also collaborating with the Southern California Organ Procurement Center (SCOPC) in its initiative to raise awareness about the critical need for organ and tissue donation.

The wireless communications companies have pledged to become a WPDA Model Co., therefore agreeing to disseminate organ donation information and form an Employee Action Committee. Some of the companies will also participate in the community program by sponsoring SCOPC's DISCOVERIES(R) educational program. DISCOVERIES is an award-winning program designed to educate junior and senior high school students about organ transplantation and donation. To complement the DISCOVERIES unit of study, a wireless component is being developed to increase students knowledge about wireless and its connection to organ transplantation and donation in helping save lives.

"Our goal is to have every employee in the wireless industry aware of the critical need for donated organs and tissues and then work through these employees to make their 100 million wireless customers aware of this critical need," said Tom Brooksher, publisher, Wireless Week. "Reaching youth is an important part of WPDA's community outreach program. With this kind of effort, we'll help to ensure that those on the transplant waiting list will have every opportunity to have their needs met."

The WPDA is an industry-wide initiative to raise awareness of the critical need for organ and tissue donation. Participation in WPDA is open to all wireless industry companies -- cellular, PCS, paging, private radio, SMR, LMDS, manufacturers, tower owners and managers, vendors, publications and associations. Companies interested in becoming a WPDA Model Co., should contact PCIA Foundation Director Anne Riser at 703/535-7470, or at [e-mail].

The Southern California Organ Procurement Center (SCOPC) is one of 69 nonprofit, federally designated organ procurement centers in the United States. Each provides the integral link between potential organ donors and transplant recipients. Serving 117 donor hospitals and transplant centers throughout five counties of Southern California, SCOPC is responsible for recovery, preservation and transportation of organs for transplantation.

Representing the heart of the wireless communications industry, the mission of the Personal Communications Industry Association (PCIA) Foundation is to improve and enrich the quality of people's lives through charitable programs and the altruistic application of wireless technology. The PCIA Foundation is the nonprofit tax-deductible education and charitable arm of PCIA. Through its commitment to the wireless vision, the PCIA Foundation is touching, protecting, enriching, and saving lives every day.