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Wireless Companies Get Help Making Money.

PALO ALTO, Calif.--(BUSINESS WIRE)--June 7, 1995-- Killen & Associates announced that on June 16, the company will release "PCS/PCN: When It Comes To Making Money." According to Michael Killen, President of Killen & Associates, "This is the most extensive and comprehensive package of insights ever assembled to help wireless service and equipment companies do what matters most -- make money.

Killen's statement rings true. The report/video provides insights into the issues most on the minds of top wireless communications executives: -0-
 -- Technology selection - TDMA, GSM's version of TDMA,
 CDMA, or AMPS.
 -- Vendor selection - AT&T Network Systems, Celcore, Ericsson,
 Hughes Network, Motorola, Nokia.
 -- Pricing considerations for equipment and services.
 -- Relocation of microwave incumbents.
 -- Growth of digital cellular services.
 -- Financing a PCS company.
 -- Selecting initial service offerings: high-tier vs. low-tier.
 -- Meeting back haul requirements.
 -- Roaming: international and domestic.
 -- Anticipated cellular company strategies.


 The following industry leaders contributed their insights and
expertise to this challenging program:


 -- Bob Sellinger, Director PCS Systems, AT&T Network Systems
"PCS Offering: An End -to-End Solution"
 -- Mr. Ken Hallman, Director of PCS Strategy, Ameritech
"Ameritech's Direction"
 -- Bo Piekarski, Vice President, PCS, Ericsson Radio Systems, Inc.
"Ericsson's PCS - Product Synergies for North America"
 -- John Powers, Senior Marketing Manager, Motorola PCS
"Motorola's Recommended Solution"
 -- Tom Berger, President, Celcore, Inc.
"Celcore's GSM-Based Solutions"
 -- Dr. Arunas G. Slekys, Vice President, Digital Cellular
Network Business Unit, Hughes Network, Inc. "Hughes' Network Systems
Strategy"
 -- Richard Goswell, General Manager, Mercury one2one (A Cable and
Wireless/US West Company) "Mercury one2one's PCS Experience"
 -- Mr. Ray Davis, Sales Vice President for Wireless
Interconnections, BellSouth Corporation "BellSouth -- Flexibility for
PCS Service Providers"
 -- Albert Frazier, President, CalCell, Inc. "CalCell's View"
 -- Colin Tucker, Group Director, Technical Planning & Operations,
Orange Network "Orange Network's (UK) Experience"
 -- Dr. Peter Meissner, General Manager, E-Plus, GMBH "E-Plus --
Germany's PCS Experience"
 -- Peter Nguyen, CoFounder and CEO, InTouch PCS, Inc. "InTouch's
PCS Direction"
 -- Mark Golden, Vice President, Personal Communications Industry
Association (PCIA) "US PCS Market and Regulatory Developments"
 -- Charles Mason, Director, Wireless Practice, EDS "Types of
Services - Constructing A PCS Company"
 -- Dr. James A. (Jim) Davis, Telecommunications Research
Associates (TRA): "PCS Technologies: A Framework for Comparison"
 -- Lance Cawley, Chief Financial Officer, GO Communications
"Constructing a PCS Company"
 -- Darrell Blackburn, Director, Satellite Development, Motorola
"Managing Complex Projects"
 -- Tom Stroup, President, Columbia Spectrum Management, (former
President PCIA) "Microwave Relocation: The Hidden Cost"
 -- Tom Lusk, Vice President, Columbia Spectrum Management
"Microwave Relocation: On With the Show Stopper"
 -- Frank Pinizzotto, Senior Vice President, Market Statistics
"New Orleans Demographics"
 -- Kathleen Rousseau, AIA, President, Rousseau Perkocha
Architects Seth Buechley, Vice President, Cord Communications, Inc.
"What You Need To Know For Fast Track Implementation of A Main Switch
Office"
 -- William Murphy, Vice President PCS/PCN, Killen & Associates
"Nokia: PCS Infrastructure"-0-


"PCS/PCN: When It Comes To Making Money," a study and in-house video seminar, is available June 16, 1995.

For additional information contact Jules Street at tel. 415/323-3842, FAX 415/323-2846, sales@killen.palo-alto.ca.us

Killen & Associates, Inc. produces studies and seminars that enable high-level executives and their teams to identify business opportunities created by advances in computer and telecommunications technology, changes in public policy, and dynamic forces in industry. Financial institutions, information services and telcos around the world use Killen & Associates' studies and video seminars to seize emerging opportunities.

Recently published studies include "Purchasing and Payment on the Internet: Digital Money Takes Off" and "AT&T's Financial Services Strategy: Transactions Anytime, Anywhere." The company also recently produced a satellite TV video seminar, "Internet and Commerce: Markets, Applications, and Technologies," that features key presentations by executives from the financial and telecommunications industries, including Bank of America and Citibank.

CONTACT: Killen & Associates

Jules Street, 415/323-3842
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 7, 1995
Words:606
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