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Wireless Age Communications Inc. and Battery and Wireless Solutions Inc. Sign Letter of Intent to Establish Joint Marketing and Distribution Initiatives.


News Editors/Business Editors/High-Tech Writers

TORONTO--(BUSINESS WIRE)--April 28, 2004

Wireless Age Communications, Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:WLSA WLSA Women and Law in Southern Africa
WLSA Women's Law Student Association
WLSA Windows Live Spaces Assistant
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) ("Wireless Age") announced today it has signed a Letter of Intent with Battery & Wireless Solutions Inc. (TSX-V:BWS BWS Board of Water Supply (Honolulu, Hawaii)
BWS Beckwith-Wiedemann Syndrome
BWS Black Wall Street (Hip-Hop record label)
BWS Battered Woman Syndrome
BWS Beer, Wine and Spirits
) ("BWS") to explore the opportunity of jointly rolling out their respective commercial/retail and wholesale operations across Canada Across Canada was an afternoon program that formerly aired on The Weather Network. The segment ran from early 1999 until mid 2002. The show ran from 3:00PM ET until 7:00 PM ET. .

Wireless Age, a Canadian wireless reseller An organization that sells wireless services under its own name, but uses the networks of other service providers. For example, before it exited the business in 2002, WorldCom sold cellular services under the WorldCom Wireless brand, using the actual networks of Verizon, AT&T and others.  of cellular and accessory products, operates ten retail outlets retail outlet npunto de venta

retail outlet npoint m de vente

retail outlet retail n
 in Saskatchewan and Manitoba while BWS, the largest independent battery distributor in Canada, operates eight commercial/retail outlets in British Columbia British Columbia, province (2001 pop. 3,907,738), 366,255 sq mi (948,600 sq km), including 6,976 sq mi (18,068 sq km) of water surface, W Canada. Geography
 and Alberta through its wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
, Battery World Canada Corp. Both companies have wholesale distribution operations in western and eastern Canada Eastern Canada (also the Eastern provinces) is the region of Canada generally considered to be east of Manitoba, consisting of the following provinces:
  • Ontario (1 July 1867)
  • Quebec (1 July 1867)
  • New Brunswick (1 July 1867)
  • Nova Scotia (1 July 1867)
.

Both companies have agreed to establish a joint distribution and marketing plan whereby they would collaborate on cross selling their existing product lines through their 18 commercial/retail outlets as well as developing a comprehensive national store by store rollout plan. As well, the companies will design and implement a joint national branding and marketing plan to enhance the commercial/retail visibility of their respective companies.

"On the retail side our companies are very complimentary" says John Simmonds, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Wireless Age. "This opportunity will allow us to enter the British Columbia and Alberta marketplaces with a strong retail partner immediately and then together explore co-branded sites across Canada."

Chief Executive Officer of BWS, Les Granholm, commented, " Our product lines are highly complementary so it makes sense to jointly establish a marketing and distribution program together in order to accelerate revenue growth. BWS has envisioned selling specific cellular products for some time. It is quite appropriate at this time, for our company to collaborate with Wireless Age. Both of our companies are aggressively expanding our commercial/retail and wholesale operations across Canada so there is considerable added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:

Added Value = Sales - Purchases - Labour Costs - Capital Costs
 and cost sharing benefits to our joint effort. We are excited about the joint branding initiatives and opportunities as well."

The companies will explore, as part of the Letter of Intent, the feasibility of utilizing joint wholesale operations in various locations across Canada. Wireless Age will also undertake due diligence Research; analysis; your homework. This term has caught on in all industries, because it sounds so "wired." Who would want to do analysis or research when they can do due diligence. See wired.  on BWS as part of its investigation towards making an investment into BWS to participate in its expansion growth.

About Battery & Wireless Solutions Inc.

Battery & Wireless Solutions Inc. (TSX-V:BWS) is Canada's largest independent distributor of battery and battery-related products. Through its core business units, Battery & Wireless Solutions brings together the infrastructure needed to offer an efficient, nationwide distribution network that touches every type of customer from large-scale distributors to end user consumers. It is the only company in Canada offering a comprehensive range of products that fulfills every battery need including industrial, automotive, deep-cycle, motorcycle, portable devices and more. For more information visit http://www.bwsinc.com.

The Company's two core business units deliver an effective and responsive distribution path from manufacturers to end-users. The Company's expansive wholesale distribution channel, established by Magnacharge Battery Corporation, supplies a wide range of master-distributors, original equipment manufacturers (OEMs) and resellers. Through its Battery World business unit, Battery and Wireless Solutions is focused on commercial businesses and consumers through its strategically located commercial/retail operations and a premier web store at www.buyabattery.com.

About Wireless Age Communications Inc.

Wireless Age is in the business of operating retail cellular and telecommunications outlets in cities in western Canada
This article is about the region in Canada. For the school in Calgary, see Western Canada High School.


Western Canada, commonly referred to as the West
, and also in the wholesale business of distributing prepaid phone cards, wireless accessories, land mobile radios and various battery and ancillary electronics products in Canada.

Wireless Age's retail operations are conducted through its 89% owned subsidiary Wireless Age Communications, Ltd., and its wholesale operations are conducted through its wholly owned subsidiaries Prime Wireless Corporation and Wireless Source Distribution, Ltd. (including the A.C. Simmonds & Sons division).

Forward Looking Information:

Certain statements in this release, other than statements of historical fact, are forward-looking information that involves various risks and uncertainties. These can include, without limitation, statements based on current expectations involving a number of risks and uncertainties related to all aspects of the industry. These risks and uncertainties include, but are not restricted to, continued increased demand for the Company's products and the Company's ability to attract and maintain key employees.

These uncertainties may cause actual results to differ from information contained herein. There can be no assurance that such statements will prove to be accurate. Actual results and future events could differ materially from those anticipated in such statements. These and all subsequent written and oral forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 are based on the estimates and opinions of management on the dates they are made and expressly qualified in their entirety by this notice. The Corporation assumes no obligation to update forward-looking statements should circumstances or management's estimates or opinions change.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 28, 2004
Words:785
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