Wired News to Manage and Monetize Feeds with FeedBurner; Award-winning Lycos property uncovers new revenue opportunity with feed advertising.CHICAGO -- Lycos, Inc. (www.lycos.com), a leading media destination for creators and consumers of quality content, has implemented FeedBurner services across the feeds at Wired News Wired News is an online technology news website, formerly known as HotWired, that split off from Wired magazine when the magazine was purchased by Condé Nast Publishing in the 1990s. Condé Nast later purchased Wired News on 2006-07-11. (www.wired.com), its award-winning online news site. FeedBurner will provide a full range of feed management services as well as a platform for advertising via the FeedBurner Ad Network. "Wired News has offered RSS feeds Summaries of Web site content that are published in the RSS format for download. See RSS. for several years and we have maintained a focused commitment to provide original and timely content to our feed subscribers," said Alfred Tolle, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Lycos, Inc. "The subscriber statistics we receive from FeedBurner provide us with essential insight to make these feeds part of our overall content strategy. We can now gather key demographics and forecast advertising inventory for an entirely new marketing channel that is already generating revenue." Wired News offers a range of feeds on its Web site including the ability to subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; top headlines and feeds for its new blog network (1) An organization that hires people to write blogs. It sells advertising and owns the blogs. Examples of such commercial blog networks are www.engadget.com and www.b5media.com. See blog. (2) An organization that serves as an advertiser intermediary for bloggers. that encourages a dialogue between Wired writers and readers. Wired.com has also implemented FeedBurner's FeedFlare service that encourages additional subscriber participation by means of tagging, sharing and tracking related feed activity. "With the implementation of FeedBurner's feed management services, Wired.com can now aggregate its audience of feed subscribers in a meaningful way," said Rick Klau, Vice President of Business Development at FeedBurner. "By leveraging the full breadth of Web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. available through FeedBurner's open platform, Wired News gives feed subscribers a richer experience and visibility about how the full online community is responding and interacting with its content. By incorporating feeds into their overall content and marketing strategy, Wired News is gathering market intelligence that is translating into real revenue." Wired News' newly optimized feeds are available now via the company's Web site at www.wired.com. To reach the subscribers of technology feeds with targeted advertising, contact FeedBurner's Advertising team (www.feedburner.com/fb/a/advertisers#contact). To learn more about FeedBurner feed management services, contact FeedBurner's Business Development team (www.feedburner.com/fb/a/commercial#contact). About FeedBurner FeedBurner's advanced feed management technology delivers subscription services for nearly 200,000 publishers large and small to grow their reach, measure their audience and monetize their content. Founded in 2003, FeedBurner enables bloggers, podcasters and commercial publishers such as Reuters, USA TODAY USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. and Newsweek to reach 13 million subscribers in more than 190 countries. The company also operates the largest advertising network for feeds, reaching eight million subscribers across twelve advertising channels. FeedBurner is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in Chicago. For more information about FeedBurner and feed management, please visit www.feedburner.com About Lycos, Inc. Lycos, Inc. (www.lycos.com) is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos, Inc. creates and operates search, community and technology lifestyle sites including Lycos.com, Hotbot.com, Wired.com, Tripod.com and Angelfire.com. Other Lycos products and sites include Lycos Mail, Lycos Games, Lycos Planet, Lycos Phone and GetRelevant. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts One of the early centers of the Industrial Revolution in northern America, Waltham is a city in Middlesex County, Massachusetts, United States. The population was 59,226 at the 2000 census. . Daum Communications Corp. is traded on the KOSDAQ KOSDAQ Korean Securities Dealers Automated Quotations :035720, www.daum.net. (C)2006 Lycos, Inc. Lycos(R) is a registered trademark of Lycos, Inc. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners. All rights reserved. |
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