Wipro Technologies to Build Core Business Applications for ITV, UK's Largest Commercial Broadcaster.Wipro's Media & Entertainment practice to develop a core platform for Auto-slotting Airtime Ads through a complex rules based Using "if-this, do that" rules to perform actions. Rules-based products implies flexibility in the software, enabling tasks and data to be easily changed by replacing one or more rules. engine BANGALORE, India -- Wipro Technologies Wipro Tech (NYSE: WIT) is an information technology service company established in India in 1980. It is the global IT services arm of Wipro Limited (in operation since 1945, incorporated 1946). , the global services business of Wipro Limited (NYSE NYSE See: New York Stock Exchange : WIT) today announced a strategic engagement with ITV plc This article is about the public limited company. For the television network currently operated by the company, see ITV. ITV plc (LSE: ITV) is the British media company that operates 11 of the 15 regional television broadcasters that make up the ITV ,. ITV (1) See interactive TV. (2) (iTV) The code name for Apple's video media hub (see Apple TV). is the largest company in the UK commercial television sector and one of Europe's biggest programme producers. ITV owns eleven major ITV regional licenses - Granada TV, LWT LWT London Weekend Television LWT Look Who's Talking LWT Leaving Water Temperature LWT Lewistown, MT, USA - Municipal (Airport Code) LWT Loaded Wheel Tester (traffic simulating device) , Carlton TV, Central, WestCountry, HTV HTV H-II Transfer Vehicle HTV Harlech Television (Wales, UK) HTV Hrvatska Televizija (Croatian television) HTV Heidenheimer Tarifverbund (German) HTV Habitual Traffic Violator , Yorkshire TV, Tyne Tees TV, Meridian Broadcasting ITV Meridian Ltd (formerly and more commonly known as Meridian Broadcasting) is the holder of the ITV franchise for South and South East England[1]. It has been broadcasting since 1 January 1993, when it replaced TVS. , Anglia TV and Border Television. It has production operations in five countries worldwide and a new media business, which includes interests in pay television channels and encompasses a range of Internet and broadband ventures. ITV has engaged Wipro to develop the platform for automating the slotting of advertisements through a robust optimisation engine. Some of the business benefits provided by this solution are: * System capability to perform real time analysis * Flexibility to analyze "what-if" scenarios * Automation of some manual processes to increase the productivity of sales operations in the slotting process * Maximization of revenue opportunities through appropriate matching of demand vs supply Ian Whitfield, Director of Broadcast Technology, ITV Plc said, "The optimization of ITV's channel inventory and the placement of our commercial airtime are key to the success of our business. The matching of demand and supply maximizes both ITV's revenue and the effectiveness our of clients promotional messages. ITV operates in a dynamic and complex business environment and the new system will not only resolve the existing limitations, but will position ITV to rapidly accommodate further business changes. We chose Wipro to work with us in this endeavor as we required a strategic partner who had significant knowledge of the Media & Entertainment domain. Wipro has a successful track record of developing core solutions for media organizations, and has the right partnerships. Wipro was very keen on making the relationship work and throughout the process the Wipro team was flexible, consistent and easy to work with." "ITV, through its immensely popular programming, contributes to culture and the economy. ITV is an icon in the media and broadcasting segment and we are privileged to work with them. This engagement will leverage Wipro's domain expertise in media & entertainment as well as our considerable strength in data analytics," said Manoj Punja, Senior Vice President, Wipro Technologies. "The ITV team is very collaborative and we look forward to working with them and are confident of delivering excellent results." Wipro's Media and Entertainment practice has focuses on solutions spanning the content acquisition, Management and Distribution Value chain. The practice builds specific point solutions and fosters innovations around the content supply chain for leading organizations in this space. The practice also leverages technology, IT infrastructure and business process outsourcing Business process outsourcing (BPO) is the contracting of a specific business task, such as payroll, to a third-party service provider. Usually, BPO is implemented as a cost-saving measure for tasks that a company requires but does not depend upon to maintain its position in practices within Wipro to deliver an integrated service proposition. To know more about the Media & Publishing practice visit, http://www.wipro.com/webpages/itservices/industries/ media&entertainment/index.htm (Due to its length, this URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.) About ITV ITV plc is a leading UK media company, owning all of the regional Channel 3 licenses in England and Wales England and Wales are both constituent countries of the United Kingdom, that together share a single legal system: English law. Legislatively, England and Wales are treated as a single unit (see State (law)) for the conflict of laws. , which together account for over 90% of ITV1 advertising revenues. ITV plc wholly owns ITV2, ITV3, ITV4, ITV Play and various other channels. ITV's production arm comprises the largest commercial television production company in the UK and one of Europe's largest programme distributors. ITV plc owns the market-leading cinema screen advertising businesses in the UK and Republic of Ireland and has similar joint ventures in continental Europe and the United States. For further information please visit ITV website www.itvplc.com For details about Wipro Limited & forward-looking and cautionary statements please see link below http://www.wipro.com/news/about_wipro.htm |
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