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Wior Corp. racks up some impressive figures with swimwear line cut out for bigger bathers.


Wior Corp. racks up some impressive figures with swimwear line cut out for bigger bathers It's summer in the city and that means beach weather -- but not everybody is exactly shipshape.

"That's why I invented the 'Slimsuit.' It'll take an inch off your waist and make you look like you've lost five pounds," claims Carol Wior, designer for and co-owner of The Wior Corp., a major Los Angeles-based swimwear and sportswear manufacturer.

Unique among swimsuits, the one-piece Slimsuits have a patent from the U.S. Patent Office, granted this February. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a copy of the patent, the suits have a sturdy inner lining of elastic elastic

Of or relating to the demand for a good or service when the quantity purchased varies significantly in response to price changes in the good or service.
 to press the flesh, and underwiring supporting the breasts, but no cups. "That helps to give the bust a natural, but enhanced, appearance," says Wior.

Since hitting the beaches last year, about $7.5 million wholesale of the suits have been sold nationwide, says Wior.

The $50-at-retail suits are manufactured at Wior Corp.'s 200,000-square-foot Vernon plant, where more than 1,000 sewing machines sewing machine, device that stitches cloth and other materials. An attempt at mechanical sewing was made in England (1790) with a machine having a forked, automatic needle that made a single-thread chain. In 1830, B.  are at work producing not only Slimsuits but other bathing suits, sportwear and robes robe  
n.
1. A long loose flowing outer garment, especially:
a. An official garment worn on formal occasions to show office or rank, as by a judge or high church official.

b. An academic gown.

c.
. The Wior Corp. is one of the largest clothing manufacturers in the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  area, with sales reportedly surpassing $50 million a year (the firm, privately held, refuses to disclose financial data).

The Wior Corp. produces virtually all of its garments in-house, eschewing sewing contractors. Although its workforce is not unionized, state labor and minimum wage laws are strictly adhered to, says Wior.

Slimsuits are not Wior's first venture into unusual clothing; she is also responsible for a line of panties pant·ie or pant·y  
n. pl. pant·ies
Short underpants for women or children. Often used in the plural.



[Diminutive of pant2.
, nightwear and girls' swimwear equipped with musical computer chips. The chips, when touched, play such tunes as "Love Me Tender," or "When the Saints Go Marching In "When the Saints Go Marching In", so well-known that it is often referred to merely as "The Saints", is a United States gospel hymn that has taken on certain aspects of folk music. ."

But back at the beach, what does Wior have for the men? "You guys should do a lot more push-ups, from what I can see," snorts Wior.

PHOTO : Pattern for success: Designer Carol Wior supervises 'Slimsuit' fabric cutting
COPYRIGHT 1987 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1987, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Cole, Benjamin Mark
Publication:Los Angeles Business Journal
Article Type:company profile
Date:Jul 20, 1987
Words:331
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