Winterfresh Guarantees An Icy Forecast This Season; December 21st Marks First Day Of Winter, Arrival Of Winterfresh Thin Ice Breath Strips Campaign.Business/Photo Editors NOTE TO MEDIA: Multimedia assets available A photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.121702/bb1 CHICAGO--(BUSINESS WIRE)--Dec. 17, 2002 The first day of winter may be the shortest of the year, but with lousy breath it can seem like the longest. Enter Winterfresh(TM) Thin Ice(TM), the invigorating in·vig·or·ate tr.v. in·vig·or·at·ed, in·vig·or·at·ing, in·vig·or·ates To impart vigor, strength, or vitality to; animate: "A few whiffs of the raw, strong scent of phlox invigorated her" , icy cool breath strips being unveiled by the Wm. Wrigley Jr. Company The Wrigley Company (NYSE: WWY) was founded on April 1, 1891 originally selling products such as soap and baking powder. In 1892, William Wrigley, Jr., the company's founder, began offering chewing gum with each can of baking powder. (NYSE NYSE See: New York Stock Exchange :WWY WWY Where Were You? ) on December 21st. This introduction marks the latest (and iciest cool) entry in the projected $300 million(1) breath strip category. To further capture the imagination (and buying power Buying Power The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available. Also referred to as "Excess Equity. ) of teenagers and young adults, the Winterfresh gum folks are extending their integrated marketing campaign to Winterfresh Thin Ice breath strips. Beginning December 21st, teens, aged 13 and older, are invited to log on, tune in, and dream up their own Winterfresh Thin Ice commercial to vie for a chance for their work to be aired on national television or radio. As part of the "Winterfresh Network Commercial Competition" eligible consumers will be able to:
-- log on to the Winterfresh Network at www.winterfresh.com (or
call 1-866-COOLGUM), to receive a packet of information on
submitting commercials, and a complimentary sample of
Winterfresh Thin Ice breath strips,
-- tune in to hear some awesome examples of amateur radio
commercials or see videos already developed for the
Winterfresh gum portion of the campaign and
-- dream up their own submissions of original radio, video, or
Web-based commercials about what they think it means to have
instant, icy cool, Winterfresh breath that's always on.
All eligible consumers need to do is get together with a group of friends, make a commercial, and send it in via snail-mail or e-mail. Put a stamp on it. Upload it. Whatever's cool and easy. If they can think it up, they can submit it. And it all starts the first day of WINTERfresh Thin Ice, December 21st. Winterfresh Thin Ice breath strips in Mountain Rush(TM) flavor, will be available at mass retailers and grocery, drug, and convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. nationwide in January for $1.49 for 24 strips. The Wrigley Company is the world's largest manufacturer and marketer of chewing gum and a recognized leader in the confectionery business, with global sales of nearly $2.5 billion. (1)Based on current IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan. trends A photo is available at URL: http://www.businesswire.com/cgi-bin/photo.cgi?pw.121702/bb1 |
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