Winners Announced In 2005 INMA Newspaper Marketing Awards Competition.DALLAS Dallas, city (1990 pop. 1,006,877), seat of Dallas co., N Tex., on the Trinity River near the junction of its three forks; inc. 1871. The second largest Texas city, after Houston, and the eighth largest U.S. -- The 70th INMA INMA International Newspaper Marketing Association Newspaper Marketing Awards, honoring excellence in newspaper marketing worldwide, were presented May 10-11 before nearly 400 delegates to the INMA World Congress of Newspaper Marketing in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. . In 2005, the INMA Newspaper Marketing Awards Competition generated 1,045 entries from 165 newspapers from 29 different countries around the world. The judging took place in Miami on February February: see month. 11 where a team of high-level advertising, newspaper, and marketing professionals judged the competition. The judges selected first prizes and finalists awarded with a certificate of merit for each of the categories in three circulation groups in 20 categories - under 75,000, 75,000-300,000, and over 300,000. The Best of Show award was presented to Frankfurter Allgemeine Zeitung Frankfurter Allgemeine Zeitung (FAZ) (German; “Frankfurt General Newspaper”) Daily newspaper published in Frankfurt am Main, one of the most prestigious and influential in Germany. , based in Frankfurt Frankfurt (frängk`f  rt) or Frankfurt am Main (frängk`f , Germany Germany (jûr`mənē), Ger. Deutschland, officially Federal Republic of Germany, republic (2005 est. pop. 82,431,000), 137,699 sq mi (356,733 sq km). , for an advertising print brochure A brochure or pamphlet is a leaflet advertisement. Brochures may advertise locations, events, hotels, products, services, etc. They are usually succinct in language and eye-catching in design. titled "More Success." Second place for "Best of
Show" was given to Cape Argus For the cycle race with the same name, see Cape Argus Cycle Race.The Cape Argus is a daily newspaper published by Independent News & Media in Cape Town, South Africa. At times in the past it was known simply as "The Argus". in Cape Town Cape Town or Capetown, city (1991 pop. 854,616), legislative capital of South Africa and capital of Western Cape, a port on the Atlantic Ocean. It was the capital of Cape Province before that province's subdivision in 1994. , South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. , for an in-newspaper circulation promotion titled "1 Paper 2 Editions (Lotto/Ship/Bride)." Meanwhile, third place for "Best of Show" was presented to the Richmond Times-Dispatch The Richmond Times-Dispatch (RTD or TD for short) is the primary daily newspaper in Richmond, Virginia the capital of Virginia, and is commonly considered the "newspaper of record" for events occurring in much of the state. in Richmond, Virginia Richmond IPA: [ɹɯʒmɐnɖ] is the capital of the Commonwealth of Virginia, in the United States. , USA, for a television promotion titled "You Need to Know Stuff." Frankfurter Allgemeine Zeitung's "Best of Show" puts the German newspaper among elite company. Recent recipients of this coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. honor As a verb, to accept a bill of exchange, or to pay a note, check, or accepted bill, at maturity. To pay or to accept and pay, or, where a credit so engages, to purchase or discount a draft complying with the terms of the draft. include The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Dagens Nyheter Dagens Nyheter (DN) (Swedish: lit. "news of the day") is a daily newspaper in Sweden. in Sweden Sweden, Swed. Sverige, officially Kingdom of Sweden, constitutional monarchy (2005 est. pop. 9,002,000), 173,648 sq mi (449,750 sq km), N Europe, occupying the eastern part of the Scandinavian peninsula. , Berliner Zeitung The Berliner Zeitung, founded in 1945, is a German center-left daily newspaper based in Berlin. It is the only East German paper to achieve national prominence since unification. in Germany, Cape Times The Cape Times is an English language morning newspaper owned by Independent News and Media and published in Cape Town, South Africa. The first edition of the newspaper was published in 1876 by then editor Frederick York St Leger. in South Africa, The Australian Australian pertaining to or originating in Australia. Australian bat lyssavirus disease see Australian bat lyssavirus disease. Australian cattle dog a medium-sized, compact working dog used for control of cattle. in Australia Australia (ôstrāl`yə), smallest continent, between the Indian and Pacific oceans. With the island state of Tasmania to the south, the continent makes up the Commonwealth of Australia, a federal parliamentary state (2005 est. pop. , The New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. Herald HERALD Help-assisted Radio Link Design , and Goteborgs-Posten in Sweden. Several newspapers won more than one award, led by A Critica, Brasil with five awards, The New Zealand Herald with four awards, and The Daily Telegraph telegraph, term originally applied to any device or system for distant communication by means of visible or audible signals, now commonly restricted to electrically operated devices. Attempts at long-distance communication date back thousands of years (see signaling). & The Sunday Sunday: see Sabbath; week. Telegraph in Australia and Cape Argus in South Africa with three awards each. Judging annually is based on concept, creativity, copy/graphic design, production, and overall effectiveness, as well as results. Entries are judged in comparison to other entries. The chairman of the 2005 awards competition was Marti Buscaglia, president and publisher of the Duluth Duluth (dəl  th`), city (1990 pop. 85,493), seat of St. Louis co., NE Minn., at the west end of Lake Superior, at the head of lake navigation and opposite Superior, Wis.; inc. 1870. News-Tribune in the United States,
and a member of the INMA Board of Directors.Awards were announced at the INMA World Congress at the Bellagio in Las Vegas, and presented to recipients by INMA President Eivind Eivind is a Norwegian masculin given name of of Norse origin, the meaning being “happy warrior”. The name ranks as the 77th. most common male name i Norway. Thomsen Thom·sen , Christian Jürgensen 1788-1865. Danish archaeologist who proposed a three-part system for the chronological classification of prehistoric artifacts, divided into the Stone, Bronze, and Iron ages. See Usage Note at Three Age system. of Schibsted Schibsted (OSE: SCH) is a Norwegian media conglomerate with operations in 20 countries, the most important being Norway and Sweden. The company has its headquarters in Oslo, Norway and is listen on Oslo Stock Exchange. in Oslo Oslo (äz`lō, äs`–, Nor. s`l), city (1995 pop. 482,555), capital of Norway, of Akershus co., and of Oslo co. , Norway Norway, Nor. Norge, officially Kingdom of Norway, constitutional monarchy (2005 est. pop. 4,593,000), 125,181 sq mi (324,219 sq km), N Europe, occupying the western part of the Scandinavian peninsula. .INMA is an international, non-profit association dedicated to promoting advanced marketing principles within the newspaper industry. INMA has more than 1,000 members in 68 countries.
AWARD RECIPIENTS BY CATEGORY
Category 1: In-Newspaper Promotion: Readership
Under 75,000
First Place: The Daily Reflector, Greenville, North Carolina, USA,
"Where Do You Get Your Local News?"
Second Place: De TIJD, Antwerp, Flanders, Belgium, "Election
supplement"
75,000-300,000
First Place: Cape Argus, Cape Town, South Africa, "1 Paper 2
Editions (Lotto/Ship/Bride)"
Second Place: Gazeta do Povo, Curitiba, Parana, Brazil, "FAE
Business Management Collection"
Third Place: S/A Correio Braziliense, Brasilia, D.F., Brazil,
"Newspaper Reading at Work"
Over 300,000
First Place: De Standaard, Groot-Bijgaarden, Belgium, "Baby/Wild
Boar"
Second Place: The Australian, Sydney, New South Wales, Australia,
"The Australian's 40th Anniversary/Part Works"
Third Place: The Boston Globe, Boston, Massachusetts, USA, "Target
Co-marketing Campaign"
Category 2: In-Newspaper Promotion: Advertising
Under 75,000
First Place: Periodico Al Dia, San Jose, Costa Rica, "Al Dia,
Record Magazine Campaign"
Second Place: Helsingborgs Dagblad AB, Helsingborgs, Sweden, "The
morning paper for decision makers"
75,000-300,000
First Place: The New Zealand Herald, Auckland, New Zealand,
"Employment Portfolio"
Second Place: El Diario de Hoy, San Salvador, El Salvador,
"Clasificados de Hoy, Novia/Enyesado/Pasteleria/Golden
Retriever"
Third Place: El Grafico, San Salvador, El Salvador, "Preservativo"
Over 300,000
First Place: Het Nieuwsblad, Brussels, Belgium, "Bowie -
Jongerenkrant/Newspaper for Youth"
Second Place: Frankfurter Allgemeine Zeitung, Frankfurt, Germany,
"Job-Market-Campaign"
Category 3: Printed Materials: Circulation
Under 75,000
First Place: Townsville Bulletin, Townsville, Queensland,
Australia, "Footy Offer"
Second Place: Loveland Daily Reporter-Herald, Loveland, Colorado,
USA, ""A Perfect Time" Direct Mailer"
75,000-300,000
First Place: Cape Argus, Cape Town, South Africa, "Super 12 Rugby
Season"
Second Place: The Patriot-News, Harrisburg,PA, USA, "Jack Gaughen
New Home Buyer Flyer"
Third Place: El Diario de Hoy, San Salvador, El Salvador, "La
Aventura de Ser Padres, Bebe Instrucciones/Nina/Bebe Diskette"
Over 300,000
First Place: Het Nieuwsblad, Brussels, Belgium, "Word
Rockjournalist/Become a Rockjournalist"
Second Place: Het Nieuwsblad, Brussels, Belgium, "Megabike"
Category 4: Printed Materials: Advertising
Under 75,000
First Place: Star-News, Wilmington, North Carolina, USA, "Star-
News Media Kit"
75,000-300,000
First Place: Independent Newspapers-Vukani, Cape Town, South
Africa, "Vukani Media Payslip"
Second Place: The New Zealand Herald, Auckland, New Zealand,
"Bigger is Better"
Over 300,000
First Place: Frankfurter Allgemeine Zeitung, Frankfurt, Germany,
"Brochure "More Success""
Second Place: News Ltd. Newspaper Network, Surry Hills, New South
Wales, Australia, "News UNLIMITED Credentials Handbook"
Third Place: The Miami Herald, Miami, Florida, USA, "ONDA
brochure"
Category 5: Radio Promotion
Under 75,000
First Place: A Critica, Manaus, Amazonas, Brazil, "A Critica Call
Center"
Second Place: A Critica, Manaus, Amazonas, Brazil, "Parintins"
75,000-300,000
First Place: Cape Times, Cape Town, South Africa, "Riveting Radio
Campaign (Emergency Services/Hannibal/Mall)"
Second Place: Cape Argus, Cape Town, South Africa, "Cape Argus
Tonight 2 (Mutation)"
Third Place: Cape Argus, Cape Town, South Africa, "Cape Argus
Sport (Anthem Guy)"
Over 300,000
First Place: The Age, Melbourne, Victoria, Australia, "Drive
Private Party campaign"
Second Place: Rocky Mountain News, Denver, Colorado, USA, "Rocky
Mountain News Topical Radio"
Category 6: Television Promotion
Under 75,000
First Place: A Critica, Manaus, Amazonas, Brazil, "Blinded
Eyes/Mirror/Our Pledge"
Second Place: The Columbian, Vancouver, Washington, USA, "The
Columbian Calendar and Holiday Card"
75,000-300,000
First Place: Richmond Times-Dispatch, Richmond, Virginia, USA,
"You Need to Know Stuff"
Second Place: El Grafico, San Salvador, El Salvador, "Lanzamiento
El Grafico"
Third Place: Gazeta do Povo, Curitiba, Parana, Brazil,
"Classifieds Section - Rabit"
Over 300,000
First Place: Newsday, Melville, New York, USA, "New York Now"
Second Place: The Columbus-Dispatch, Columbus,Ohio, USA, "888-
8888 Dispatch Classifieds"
Category 7: Outdoor/Point-of-Purchase/Display
Under 75,000
First Place: A Critica, Manaus, Amazonas, Brazil, "New Graphic
Project"
Second Place: De TIJD, Antwerp, Flanders, Belgium, "Image 2004 -
caricatures"
75,000-300,000
First Place: Aftenposten, Oslo, Norway, "Bus-Shelter"
Second Place: Goteborgs-Posten, Gothenburg, Sweden, "Goteborgs-
Posten - Mobile on the Aveny"
Over 300,000
First Place: Frankfurter Allgemeine Zeitung, Frankfurt, Germany,
"Job Market Campaign (Take the Lead)"
Second Place: De Standaard, Groot-Bijgaarden, Belgium, "New
Format"
Category 8: Direct Mail
Under 75,000
First Place: Publico, Lisbon, Portugal, "Mailing Inimigo Publico"
Second Place: Dirt, Boulder, Colorado, USA, "Direct Mail
Postcards"
75,000-300,000
First Place: The New Zealand Herald, Auckland, New Zealand,
"Weekend Herald"
Second Place: Sydsvenskan, Malmo, Sweden, "The First Media Choice"
Over 300,000
First Place: The Daily Telegraph & The Sunday Telegraph, Sydney,
New South Wales, Australia, "Real Impact-DM Campaign"
Second Place: St. Louis Post-Dispatch, St. Louis, Missouri, USA,
"St. Louis At Work Postcards"
Category 9: Newspaper Research/Data Books and Media Packets
Under 75,000
First Place: The Columbian, Vancouver, Washington, USA, "The
Columbian Marketing Bank"
Second Place: The Gold Coast Bulletin, Southport, Queensland,
Australia, "CARSguide Sales Kits"
75,000-300,000
First Place: El Nacional, Caracas, D.F., Venezuela, "Agenda 2005"
Second Place: El Diario de Hoy, San Salvador, El Salvador,
"Estudio de Habitos de Lectura 2004-2005"
Over 300,000
First Place: Star Tribune, Minneapolis, Minnesota, USA, "Market
Brochure"
Second Place: The Sydney Morning Herald and The Age, Sydney, New
South Wales, Australia, "Project Empower"
Third Place: The New York Times, New York, New York, USA, "The New
York Times Media Kit"
Category 10: Premiums/Incentives
Under 75,000
First Place: The Cairns Post, Cairns, Queensland, Australia, "Grow
Your Own Garden"
Second Place: A Critica, Manaus, Amazonas, Brazil, "INMA/Mexico"
Third Place: Publico, Lisbon, Portugal, "Christmas MoMA
Highlights"
75,000-300,000
First Place: Independent Newspapers - Vukani, Cape Town, South
Africa, "Vukani Media Gift"
Second Place: The Buffalo News, Buffalo, New York, USA, "Buffalo
News Stuffed Dog Mascot"
Over 300,000
First Place: Quick/Dallas Morning News, Dallas, Texas, USA, "Quick
3D Glasses for Addison Kaboom Town Festival"
Second Place: The Atlanta Journal-Constitution, Atlanta, Georgia,
USA, "2005 Vent Calendars"
Category 11: Promotion of Newspaper Readership
Under 75,000
First Place: A Critica, Manaus, Amazonas, Brazil, "CD Manaus"
Second Place: The Mercury, Hobart, Tasmania, Australia, "Tasmania
200"
75,000-300,000
First Place: Goteborgs-Posten, Gothenburg, Sweden, "Goteborgs-
Posten - Mobile on the Aveny"
Second Place: Gazeta do Povo, Curitiba, Parana, Brazil, "Curitiba
- Old times, Modern Times"
Over 300,000
First Place: The Sacramento Bee, Sacramento, California, USA,
"Seeds of Doubt"
Second Place: Milwaukee Journal Sentinel, Milwaukee, Wisconsin,
USA, "The Fatal Identity Series"
Third Place: The New York Times, New York, New York, USA, "The New
York Times - The Best Address in Real Estate"
Category 12: Promotion of Alternative News Products
Under 75,000
First Place: Diario de Noticias, Lisbon, Portugal, "DNA"
Second Place: The Fayetteville Observer, Fayetteville, North
Carolina, USA, "Faybid Online Auction"
75,000-300,000
First Place: The New Zealand Herald, Auckland, New Zealand, "New
Zealand Herald Changing Places Partworks"
Second Place: Calgary Herald, Calgary, Alberta, Canada, "Swerve
Magazine"
Third Place: Gazeta do Povo, Curitiba, Parana, Brazil, "Report on
Business Section"
Over 300,000
First Place: De Standaard, Groot-Bijgaarden, Belgium, "The
Postman"
Second Place: deVolkskrant, Amsterdam, Netherlands, "SaturdayPlus"
Category 13: Direct Response Marketing
Under 75,000
First Place: The Republic, Columbus, Indiana, USA, "Holiday
Subscription Program"
75,000-300,000
First Place: The New Zealand Herald, Auckland, New Zealand,
"Weekend Herald"
Second Place: The New Zealand Herald, Auckland, New Zealand, "New
Agent Offer"
Over 300,000
First Place: The San Diego Union-Tribune, San Diego, California,
USA, "Employment Extra Response Postcard"
Second Place: San Antonio Express-News, San Antonio, Texas, USA,
"Spurs Pak"
Category 14: Managing Reader Relationships
Under 75,000
First Place: A Critica, Manaus, Amazonas, Brazil, "Manaus's
Birthday"
Second Place: Townsville Bulletin, Townsville, Queensland,
Australia, "Cowboys Poster Series"
75,000-300,000
First Place: Beeld, Johannesburg, South Africa, "Beeld Loyalty
Card Campaign"
Second Place: Gazeta do Povo, Curitiba, Parana, Brazil,
"Historical Figures Collection"
Over 300,000
First Place: The Daily Telegraph & The Sunday Telegraph, Sydney,
New South Wales, Australia, "The Simpsons Collectable"
Second Place: San Antonio Express-News, San Antonio, Texas, USA,
"Readers' Choice Awards"
Category 15: Managing Advertiser Relationships
Under 75,000
First Place: Waikato Times, Hamilton, New Zealand, "House and
Lifestyle Magazine Advertising Promotion"
Second Place: Waco Tribune-Herald, Waco, Texas, USA, "Power Of The
Press Puzzle Cube"
75,000-300,000
First Place: Gazeta do Povo, Curitiba, Parana, Brazil, "Gazeta do
Povo Advertising Award"
Second Place: The New Zealand Herald, Auckland, New Zealand,
"Fashion Week"
Over 300,000
First Place: The Daily Telegraph &The Sunday Telegraph, Sydney,
New South Wales, Australia, "Real Impact - Bridge to Go"
Second Place: The New York Times, New York, New York, USA, "QM2
special section"
Third Place: The Washington Post, Washington, D.C., USA, "Inside
Source Advertising Sales Sheet"
Category 16: Community Service
Under 75,000
First Place: Publico, Lisbon, Portugal, "Carlos Paredes"
Second Place: Publico, Lisbon, Portugal, "Campaign "I love Mil
Folhas""
75,000-300,000
First Place: Cape Argus, Cape Town, South Africa,
"SPCA/Subscription (Bassett/Mongrel/Scottie)"
Second Place: El Diario de Hoy, San Salvador, El Salvador,
"Compana Teleton, Version Paralisis"
Over 300,000
First Place: The Sacramento Bee, Sacramento,California, USA, "It
All Happens Here"
Second Place: The Sacramento Bee, Sacramento,California, USA,
"Book of Dreams"
Category 17: Public Relations Programmes and Events
Under 75,000
First Place: Guelph Mercury, Guelph, Canada, "Guelph Mercury
Thanksgiving Day Races"
Second Place: Waikato Times, Hamilton, New Zealand, "Waikato Times
Italian Film Festival"
75,000-300,000
First Place: Cape Times, Cape Town, South Africa, "Wine Festival
Campaign"
Second Place: Cape Times, Cape Town, South Africa, "Whiskey
Festival Campaign"
Third Place: Cape Argus, Cape Town, South Africa, "Cape Argus Pick
'n Pay Cycle Tour: "Suikerbossie Hurts More," Nose, Tongue,
Wax"
Over 300,000
First Place: The West Australian, Perth, West Australia,
Australia, "WA's Defining Moments Collector's Series"
Second Place: The New York Times, New York, New York, USA, "The
New York Times Arts & Leisure Weekend"
Category 18: Promoting Youth Readership
Under 75,000
First Place: El Caribe, Santo Domingo, Republica Dominicana,
"BUREO te Lleva a Bonchar al Buddha Bar Paris"
Second Place: Publico, Lisbon, Portugal, "Publico Generation
Collection"
75,000-300,000
First Place: El Diario de Hoy, San Salvador, El Salvador, "Back of
the Book, Version Boxeador/Galleta/Beso"
Second Place: The New Zealand Herald, Auckland, New Zealand, "New
Zealand Herald College Herald Programme"
Over 300,000
First Place: The New York Times, New York, New York, USA, "Nexgen
Campaign"
Second Place: The Boston Globe, Boston, Massachusetts, USA, "The
Boston Globe Children Book Festival"
Category 19: Brand and Image Development
Under 75,000
First Place: The Daily Reflector, Greenville, North Carolina, USA,
"Where Do You Get Your Local News?"
Second Place: A Critica, Manaus, Amazonas, Brazil, "Political
Group Campaign"
75,000-300,000
First Place: Gazeta do Povo, Curitiba, Parana, Brazil, "Respect
For You - Institucional Campaign"
Second Place: El Diario de Hoy, San Salvador, El Salvador,
"Campagna de Premios Version Medio Ambiente"
Over 300,000
First Place: The Globe and Mail, Toronto, Ontario, Canada,
"Conversation Outdoor"
Second Place: The Straits Times, Singapore, Singapore, "Fresh Jobs
Every Day"
Category 20: Promotion of the Newspaper as an Advertising Medium
Under 75,000
First Place: Waikato Times, Hamilton, New Zealand, "Business Day
Launch"
Second Place: Waco Tribune-Herald, Waco, Texas, USA, "Power Of the
Press Puzzle Cube"
75,000-300,000
First Place: Sydsvenskan, Malmo, Sweden, "The First Media Choice"
Second Place: Cape Argus, Cape Town, South Africa, "Cape Argus -
Trade Ad - Advantage Magazine"
Over 300,000
First Place: The Miami Herald, Miami, Florida, USA, "KR "Hummer"
Ad"
Second Place: The Seattle Times, Seattle, Washington, USA, "Media
Partner AD Campaign"
Copyright (C) 2005 International Newspaper Marketing Association
(INMA)
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