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Winn-Dixie Launches Passover Celebration Program.

Grocer Now Offers Key Kosher Products System-Wide, Complimentary Haggadot, and Kosher Cooking Demonstrations

JACKSONVILLE, Fla. -- Winn-Dixie Stores, Inc. (NASDAQ:WINN), has launched a Passover Celebration program to help make shopping more convenient for its customers who observe the holiday. Winn-Dixie's program involves three main components:

* All 520 of its stores are now stocked with key kosher products.

* Customers will receive a free copy of the Passover Haggadot in select stores.

* Select Winn-Dixie stores host kosher cooking demonstrations.

Kosher products now available at all Winn-Dixie stores include matzo, gefilte fish, macaroons, grape juice and memorial candles. In addition, 130 stores have further expanded their Passover kosher products selections.

"Passover is a momentous time of family gatherings and heartwarming meals," said Robin Miller, Winn-Dixie's director of communications. "We are pleased to offer kosher products in all stores to enhance our customers' shopping experience and provide them with the necessary resources for planning a successful holiday meal."

Building on its commitment to offering customers the freshest foods in every neighborhood and community it serves, Winn-Dixie will host several kosher cooking demonstrations at stores in the Jacksonville and South Florida communities. (See below for schedule of events.)

About Winn-Dixie

Winn-Dixie Stores, Inc., is one of the nation's largest food retailers. Founded in 1925, the Company is headquartered in Jacksonville, Fla. The Company currently operates 520 retail grocery locations, including more than 400 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi. For more information, please visit www.winn-dixie.com.

SCHEDULE OF EVENTS

Passover Cooking Demonstrations

Area residents and families are invited to enjoy a kosher cooking demonstration at Winn-Dixie. Customers will learn cooking tips, recipes, and coupons for kosher products.
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Publication:Business Wire
Date:Mar 16, 2009
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