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Wine Educators Find Same Wine in Premium Casks & Bottles Equal in Quality.

PT. RICHMOND, Calif. -- Experts Indicate Personal Preference for 3L Premium Cask Wine Over the Exact Same Wine in Bottles in a Blind Tasting at Society of Wine Educators' 30th Annual Conference

A comparative blind tasting of innovative and cork-finished premium wines by a panel of experts at the Society of Wine Educators' Conference held on July 13th revealed that wine in 3L premium cask holds its own against the exact same wine in 750ML glass bottles. In a blind tasting of Underdog Wine Merchants' Killer Juice Chardonnay and Cabernet Sauvignon in both 3L premium cask and 750ML packaging, experts indicated a preference for the cask over the bottle by a margin of 2 to 1. Results for Kunde Estate Winery & Vineyards 2005 Estate Series Chardonnay finished in both screwcap and natural cork showed a slight preference for screwcap. Beyond taste, the experts cited excitement with the convenience factor so important to today's consumers.

The blind tastings were held as The Alliance for Innovative Wine Packaging (AIWP) presented the "Market Building, Innovative Wine Packaging" panel at the Society of Wine Educators: Wine, Wit and Wisdom Conference in Eugene, Oregon. The panel explored market trends in innovative packaging. Joel Quigley, AIWP Director and Senior Director of Creative Services for Paige Poulos Communications moderated the panel, which included Tim Bell, Director of Winemaking for Kunde Estate Winery & Vineyards, Brendan Eliason, Proprietor and Winemaker for Periscope Cellars, and Adam Richardson, International Winemaker at Underdog Wine Merchants. All three panelists have moved into the use of innovative packaging and closures on part or all of their production for premium, super-premium and ultra-premium wines.

"As a winemaker, I'm very excited by the outcome of the blind tasting," said Adam Richardson. "This once again proves that 3L premium cask wines offer consumers yet another choice without sacrificing quality. The bonus for the consumer is that we pass on the savings in packaging and freight costs directly to them."

"The results here -- and other market trends -- show that wines in innovative packaging are poised to lead the growth of the wine market in the U.S.," said Paige M. Poulos, APR, President of Paige Poulos Communications. "There will always be a place on the table for fine wines in glass bottles -- innovation will take wine to new places, safely and affordably, with no sacrifice in quality or style."

To learn more about AIWP visit www.NextInWine.com. Video news release on 3L premium cask wines available upon request. To schedule interviews contact Joel Quigley of Paige Poulos Communications at (800) 497-3376 or joel@paigepoulos.com.
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Publication:Business Wire
Date:Jul 20, 2006
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