Windows Media(R) Components for QuickTime, by Flip4Mac(TM) to be Distributed by Microsoft; Free Download Enables High Quality Playback of Windows Media Content on Macintosh OS X.NEVADA CITY, Calif. -- Telestream, the media encoding See encode. specialists, today announced an agreement by which Microsoft will now distribute Windows Media Microsoft's audio and video framework for Windows, which embraces playback, encoding and streaming. Windows Media Player is the digital jukebox and media player that comes with every version of Windows. (R) Components for QuickTime. Powered by Telestream's Flip4Mac(TM) technology, the Windows Media components enable Mac OS X users to play Windows Media video See Windows Media formats. and audio directly within the familiar QuickTime Player The media player software that comes with QuickTime for the Mac and Windows. See QuickTime. . The components are now available as a free-of-charge download from Microsoft's website at http://www.microsoft.com/windows/windowsmedia/player/flip4mac.mspx. "Consumers and content professionals are demanding great ways to view Windows Media content on the Macintosh using the platform and tools they know," said Kevin Unangst, director of the Windows Digital Media Division at Microsoft. "The Windows Media(R) Components for QuickTime, powered by Telestream's Flip4Mac(TM) technology provide this important capability and live up to Telestream's reputation for outstanding media solutions." "Microsoft's decision to offer Flip4Mac technology as a Windows Media playback option is a tribute to the benefits of our QuickTime-based solution for Mac users," said Dan Castles, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Telestream. "It underscores Microsoft's confidence in Telestream and our Flip4Mac brand. In just one year's time, Flip4Mac has achieved tremendous success and acceptance by both Apple enthusiasts and partners. We're delighted that the broader Mac community will gain easier access to an enhanced Windows Media playback experience on the Mac as well as exposure to our additional Windows Media tools for the Mac." With the proliferation proliferation /pro·lif·er·a·tion/ (pro-lif?er-a´shun) the reproduction or multiplication of similar forms, especially of cells.prolif´erativeprolif´erous pro·lif·er·a·tion n. of Windows Media content on the Internet today, the potential community of Macintosh users wanting to play that content is expanding. This includes the consumer who wants to view streaming news, movie trailers and home movies, the casual weekend videographer A person involved in the production of video material. Videographers shoot the images with a video camera (analog or digital) and may perform minimal or extensive editing of the resulting footage. , and the serious video professional. The Windows Media(R) Components for QuickTime add Windows Media playback support to the QuickTime Player and Safari web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. . Once installed, it allows Mac users to view Windows Media video and audio content from within their existing QuickTime applications. It also provides the first solution for full playback of high definition Windows Media on a Mac. Other Flip4Mac Windows Media components provide the ability to import for editing and export Windows Media from within QuickTime-based applications. The free-of-charge Windows Media(R) Component for QuickTime is also available for download at www.flip4mac.com. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. About Flip4Mac (www.flip4mac.com) Exporting and importing media in the formats you require shouldn't be a hassle. Telestream's Flip4Mac digital media tools for the Macintosh make it easy. Since its beginning in 1998, Telestream, the company that pioneered high-quality media exchange over IP networks, has recognized the vital need for seamless access to media in any format across any network -- in a way that is transparent to any user's workflow The automatic routing of documents to the users responsible for working on them. Workflow is concerned with providing the information required to support each step of the business cycle. . With Flip4Mac digital media tools for the Macintosh, Telestream leverages its expertise in media encoding, transcoding, and digital workflows In print publishing, using the computer to lay out text and illustrations prior to creating film negatives for every page or going directly to plate. Prior to digital workflow, the typesetting and pre-press stages were far more time consuming and labor-intensive. to enable an all-Macintosh workflow for media professionals. About Telestream (www.telestream.net) Telestream products have set the standard with the world's leading media and entertainment companies, corporations, and government institutions for the encoding, organizing, and delivery of digital media. Customers rely on Telestream products for convenient, cost-effective, and robust digital media access and exchange over IP networks. The company's core workgroup and enterprise solutions and newer Flip4Mac tools for the Macintosh streamline digital media workflows for content owners, creators, and distributors in any industry segment. Telestream and its team of video experts are located in Nevada City, the "video valley" region of Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern . The company is privately held. |
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