Windows IT Media Launches IT Community Research; Unique Research Capabilities Fill Void in the IT Research Sector.

LOVELAND, Colo. -- The editorial research manager of Penton Media's (OTCBB:PTON) Windows IT Media, Janet Robbins, announced the implementation of a new branch of services and products, IT Community Research (ITCR). Windows IT Media holds the dominant position in the Windows IT publishing world, giving ITCR unique access to the current thinking, action, and plans of the world's largest independent IT community. ITCR provides traditional market research services as well as its own innovative, trademarked methodologies.

"We've been doing research for ourselves and our clients on a case-by-case basis now for several years, and we came to realize that our position in the IT marketplace gives us capabilities and insights into the Windows community that other researchers can't offer," said Robbins. "Our decision to create a department for our research work reflects the great successes we've had to date exploring and documenting the thinking of IT professionals, DBAs, and developers on many given subjects."

Well-known for its annual IT Industry Trends research report, which projects the planned IT spending of professionals and companies for the coming year, ITCR will now offer the same kind of insight into their clients' customers and products. Capitalizing on the access and trust Windows IT Media has developed with the IT community, ITCR is unique in its ability to assist companies that sell to or partner with the IT community in understanding their customers' experience with products and technical support, testing the communicative value of their marketing messages, and making decisions about how to position themselves against competitors.

Robbins said, "Our distinctive place in the IT community lets us offer our clients exceptional research data by surveying one of our select IT panels for Quick Turn(TM) research; purchasing existing ITCR Insight Reports(TM); measuring their Revenue@Risk(TM); or constructing a custom research project conducted by our professional research team."

At www.itcommunityresearch.com, interested parties can view IT research reports and sign up to receive a monthly research newsletter.

About IT Community Research

ITCR explores, illustrates, and measures the customer experience of the IT community, including IT professionals, developers, and database administrators. ITCR's access to the world's largest independent Windows community gives its clients the unique opportunity to obtain insights and details about:

Technology: Perceptions of current and future technology; inhibitors and accelerators for adopting new technology; purchasing criteria and decision-making authority.

Buzz: Effectiveness of channels, positioning, and messaging; blog analyses; most effective media mix; important influencers.

Life: Day-in-the-life analyses of tasks, frustrations, and delights; retention and loyalty; measurements of success and compensation; unmet needs.

For more information, go to: www.itcommunityresearch.com.

About Windows IT Media

Penton's Windows IT Media, the largest independent Windows IT community in the world, includes flagship print publication Windows IT Pro. First published in 1995, Windows IT Pro is the editorial leader in its field and has a paid subscription base of 105,000. The magazine is published in 13 languages and has an international reach into 160 countries. Windows IT Pro UPDATE, the group's flagship email newsletter, is the only e-newsletter to make BtoB Magazine's Media Power 50 list.

Windows IT Media also includes SQL Server Magazine and MSD2D. SQL Server Magazine has 30,000 paid subscribers, and three email newsletters sent to more than 130,000 opt-in subscribers. MSD2D is a rich online information resource for IT professionals, with a focus on the software developer community. MSD2D has a robust product mix that includes a vertical search engine, Web sites, partner directories, email newsletters, trade show programs and Web seminars.

The Windows IT Media network has 2.5 million unique visitors to its websites each month, and over one million (gross) subscribers who opt-in to one or more of our email newsletters. Windows IT Media is the world's leading producer of custom roadshows, paid conferences and paid workshops for Windows and SQL Server IT professionals.

For more information, visit: www.windowsitpro.com/pressroom and www.windowsitmedia.com.