Windhover Information's The RPM Report Earns Silver Award in 2007 ASHPE Competition.

NORWALK, Conn. -- A groundbreaking story in Windhover's The RPM Report: Regulation * Policy * Market Access,[TM] which uncovered hidden profit potential in the new Medicare Part D program, has been honored by the American Society of Healthcare Publication Editors.

The article, Pfizer's Lipitor Sees Big Boost from Medicare by Michael McCaughan, was the first in the industry to lay bare the strategy Pfizer used to coax profits from its Part D business - profits which Part D's Congressional creators never anticipated.

The article earned a Silver Award in the Best Legislative/Government Article Category of ASHPE's annual awards competition for its business-driven analysis of a government program.

Windhover Managing Partner Roger Longman is particularly pleased that ASHPE recognized Windhover's unique approach to industry analysis, as epitomized in the RPM Report article. "Focusing on Pfizer's managed-care marketing strategy for Lipitor, Mike uncovered a crucial business strategy that few drug companies are exploiting but which can dramatically affect sales. That's what the judges saw -- and it's the kind of unique, business-changing insights that The RPM Report was created to provide, and RPM readers get in every issue."

To view a complimentary copy of Pfizer's Lipitor Sees Big Boost from Medicare, please visit www.therpmreport.com.

About Windhover Information

Windhover Information Inc. has led the field in providing analysis of the healthcare industry to decision-makers at all levels since the founding of its flagship publication, IN VIVO, The Business & Medicine Report, in 1983. Windhover provides its information and analysis in many formats, including print, electronic databases, international conferences and audio conferences. For more on the company's products and services, please see www.windhover.com.