WindWire to Add Excite@Home to Its Advertising Network; WindWire Triples Number of Content Providers in Its Wireless Network.Business/Technology Editors RESEARCH TRIANGLE PARK Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , N.C.--(BUSINESS WIRE)--March 26, 2001 WindWire, the leading provider of wireless advertising and marketing solutions, today announced that Excite@Home (Nasdaq: ATHM ATHM Excite@Home (NASDAQ symbol) ATHM Alternative Therapies in Health and Medicine ATHM American Textile History Museum (Lowell, MA) ), the leader in broadband broadband Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies). , will be an addition to its advertising network. WindWire will enable Excite@Home to monetize Monetize 1. To convert into money. 2. To convert from securities into currency that can be used to purchase goods and services. Notes: For example, you'll often hear Internet marketers talk about "monetizing website visitors. its wireless investments by offering advertisers a way to reach mobile consumers closer to the point of sale. WindWire's media group sells wireless advertising and sponsorships for delivery across wireless Web sites, including Excite@Home. WindWire then serves these advertisements, using WindWire's WindCaster wireless ad serving technology, to mobile consumers. "Excite@Home continues to successfully extend its online services to the wireless Internet through Excite Mobile. As a leading wireless ad network, WindWire's network enables us to generate advertising revenue while providing better targeted advertising to our users," said Michele Turner, senior vice president of the Excite Network for Excite@Home. "Adding Excite@Home to our network, will help to establish Windwire as the solution of choice in mobile marketing," said David Wilson David Wilson may refer to:
The addition of Excite@Home to WindWire's ad network now increases the roster of WindWire's customers, which already includes leading mobile sites such as 555-1212.com, Boston.com, go2 Systems, Salon Salon, annual exhibition of art works chosen by jury and presented by the French Academy since 1737; it was originally held in the Salon d'Apollon of the Louvre. By the mid-19th cent. the Salon had become an expression of conservative, established tastes in art. .com and SportsFeed. WindWire has built the first wireless advertising and marketing network to serve advertisements to all types of wireless devices including cell phones, PDAs and two-way pagers. The network includes leading advertisers, publishers and ad agencies. WindWire's technology serves relevant advertisements based on the type of content the consumer is pulling from the Wireless Internet. WindWire is the first to deliver a true wireless ad serving solution to advertisers, agencies, carriers, and wireless publishers, turning the Wireless Internet into a highly effective advertising medium. About WindWire WindWire is the leading provider of wireless advertising and marketing solutions. WindWire's flagship solution, WindCaster, is a wireless ad network and ad serving solution that delivers interactive ads, coupons and promotions to all major wireless devices (including PDAs, Internet-enabled phones and two-way pagers) in a user-friendly manner. WindWire offers industry leading wireless advertising solutions to advertisers, ad agencies, wireless publishers and wireless carriers. WindWire can be reached at (888) 304-WIND or www.windwire.com. On the wireless Web, WindWire can be reached at wap.windwire.com Excite@Home, @Home, Excite and the "@" stylized styl·ize tr.v. styl·ized, styl·iz·ing, styl·iz·es 1. To restrict or make conform to a particular style. 2. To represent conventionally; conventionalize. logo are trademarks of AtHome Corporation and may be registered in certain jurisdictions. This press release contains forward looking information within the meaning of Section 27A of the Securities Exchange Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbors Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. created by those sections. These forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. include statements relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc advertising to be provided to Excite@Home wireless platforms for display of such advertising. Actual results may differ materially due to a number of factors. The matters discussed in this press release also involve risks and uncertainties described in weather.com's filings with the SEC. |
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