Wind-up Records Partners With Eight Major Retail Chains in Unprecedented Promotion Integrating Retail's On-line and Brick and Mortar Components and Radio's On-line and On-air Presence.NEW YORK--(BUSINESS WIRE)--Aug. 31, 1999-- 3200 Stores Nationwide Participate in Launch of Creed's Human Clay 200 Modern Rock and Rock Radio Stations Join in for Chance to Win Free Creed Concert in Their Market and Drive Traffic to Their Websites Free Liquid Audio Digital Download  The perspective and/or examples in this article do not represent a world-wide view. Please [ edit] this page to improve its geographical balance. of New Single "Higher"
AvailableFans Can Listen to Entire New Creed Album Before Release Date Wind-up Records Wind-up Records is a record label based in New York City. It was formed in 1997 when Alan and Diana Meltzer purchased Grass Records. The label's releases are distributed by Sony BMG Music Entertainment worldwide, excluding Canada, where the company operates Wind-up Entertainment has teamed up with eight major retail chains comprising 3200 stores nationwide and more than 200 Modern Rock and Rock radio stations for an unprecedented promotion integrating retail's on-line and brick and mortar See bricks and mortar. components and radio's on-line and on-air presence to launch the second album by multi-platinum selling artists Creed. The new album, entitled Human Clay will be released on September 28th. Both retail and radio promotions will begin on September 1st and run through the album's release date. The first single, "Higher," impacts Modern Rock and Rock radio on August 31st. As part of the retail promotion, more than 3200 stores nationwide will display customized Creed signage (including posters, streamers Streamers is a play by David Rabe. The last in his Vietnam War trilogy that began with The Basic Training of Pavlo Hummel and Sticks and Bones and countertop displays) and will run print and Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. directing fans to the chains' websites where a FREE digital download of the single "Higher" will be available. The track can be played on the website's customized Liquid(TM) Player software from Liquid Audio, Inc (also free of charge at the site where the download takes place). In addition to the single download, the retailers involved in the promotion -- Amazon.com, Best Buy, Musicland, National Record Mart, Tower Records, Trans World Trans World is an economic simulation game for the Commodore 64 published by Starbyte Software in 1990. The player takes control of a new trucking company and competes against up to either three other human or computer players to make the most money. , Wherehouse and CIMS CIMS Courant Institute of Mathematical Sciences (New York University) CIMS Center for Integrated Manufacturing Studies (Rochester Institute of Technology) CIMS Chemical Ionization Mass Spectrometry (Coalition of Independent Music Stores) - will each have their own exclusive Creed album track available for streaming at their websites. The band's official website, www.creednet.com, will also offer a "Higher" download and an additional exclusive album track for streaming. As a result, fans will be able to listen to the entire album four weeks before Human Clay is available for purchase. BUGjuice.com, CDNow, RockUniverse.com and Virgin Megastore will also offer the free Liquid Audio digital download of "Higher" on their sites. All full-length Liquid Audio copies of "Higher" will time-out to 30-second sound clips two weeks after downloading. "We set out to create an opportunity for music retailers to leverage their on-line assets against their brick and mortar components," said Wind-up Records CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Alan Meltzer. "What we created is a multi-level, integrated approach to the marketplace that allows retailers to increase in-store awareness of their websites by partnering with a multi-platinum-selling artist. What Creed gains is maximum in-store, on-line, and on-air exposure for an entire month before their album is released." "What I like about this promotion is that it is a win-win situation for all - retailers, fans, the record label and the band," said Ted Singer, Internet Music Manager for Best Buy. "By structuring the promotion as they have, Wind-up is ensuring that retailers will get the traffic; fans will get the music; and the band will get the recognition they so richly deserve." The radio portion of the promotion will also allow fans to get a FREE Liquid Audio digital download of "Higher" via participating Modern Rock and Rock radio stations' websites. Each download will be tracked and "credited" to the referring station's website. The radio station site that has the highest percentage of listeners in their market who download the song before September 28th will win a free Creed concert in its market. Stations that have already signed on to be a part of the promotion include WXRK (New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ), WBCN WBCN Wide Band Communications Network , WAAF WAAF abbr. Women's Auxiliary Air Force and WFNX (all in Boston), Q101 (Chicago), LIVE105 (San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden ), KEGL and KDGE (both in Dallas), WZTA (Miami), KISW (Seattle) and WRIF (Detroit). Each listener is allowed only one entry per radio station. After fans download "Higher," they will be given the opportunity to link to the participating retailers' sites to hear the additional tracks available for streaming there. Upon Wind-up's announcement of the promotion, the competition for the free Creed concert already had radio stations racing to encourage fans to participate. KZCD-FM (Z94) in Lawton, OK purchased a billboard on I-44 that reads: Creed Live concert in Lawton? Yes or No You decide@.z94.com "It's great to hear the label has made such a commitment to a strong core band with such a creative promotion," said Allan Fee, PD for participating Modern Rock station KNPT KNPT Known Point in St. Louis. "Creed has been one of the most proactive artists on the Internet," Wind-up Records Vice President of New Media Syd Schwartz said. "Creed was the first major artist to give away a hit single using Liquid Audio (with the "My Own Prison" download last summer), and are committed to using new technologies in ways that complement and extend the promotional efforts made by retail and radio. We saw no reason for it to be a `brick & mortar vs. online' marketing debate and instead came up with a unique campaign that blends the two in a way that is exciting for the fans. The integration of the radio aspect was just icing on the cake. Moving forward we hope to take advantage of the untapped potential at the crossroads where retail, radio and online meet." Creed was named Rock Artist of the Year at the 1998 Billboard Music Awards. The band's debut album, My Own Prison, is quickly approaching 4x Platinum in U.S. sales. The album was the #1 selling Hard Music album for 1998 according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. SoundScan. Creed also earned the distinction of being the first recording artists to have four #1 Rock radio singles from a debut album. Creed is singer Scott Stapp, guitarist Mark Tremonti Mark Thomas Tremonti (born April 18, 1974) is the lead guitarist for the American rock band Alter Bridge, but is most known as the former guitarist for the popular late 90's/early 00's band Creed. Tremonti writes music, lyrics and contributes backing vocals. , drummer Scott Phillips 'Scott Phillips' can refer to:
Account Website(s) Download Streaming
Amazon www.amazon.com "Higher" "With Arms Wide Open"
Best Buy www.bestbuy.com "Higher" "What If"
BUGjuice.com www.bugjuice.com "Higher" n/a
CDNOW www.cdnow.com "Higher" n/a
CIMS www.cims-music.com "Higher" "Wash Away Those Years"
Musicland www.mediaplay.com "Higher" "Wrong Way"
www.oncue.com "Higher" "Wrong Way"
www.samgoody.com "Higher" "Wrong Way"
www.suncoast.com "Higher" "Wrong Way"
National Record
Mart www.nrmmusic.com "Higher" "Never Die"
RockUniverse.com www.rockuniverse.com "Higher" n/a
Tower Records www.towerrecords.com "Higher" "Beautiful"
Trans World www.twec.com "Higher" "Say I"
Virgin Megastore www.virginmega.com "Higher" n/a
Wherehouse www.wherehouse.com "Higher" "Inside Us All"
Official Creed
Website www.creednet.com "Higher" "Faceless Man"
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