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Wind River Appoints Vice President of Worldwide Sales and Marketing; Wind River Creates New Position To Help Lead Worldwide Growth.


Business Editors/High-Tech Writers

ALAMEDA Alameda (ăləmē`də, –mā`də), city (1990 pop. 76,459), Alameda co., W central Calif., on an island just off the eastern shore of San Francisco Bay; settled 1850, inc. as a city 1884. , Calif.--(BUSINESS WIRE)--May 30, 2001

Wind River Systems, Inc. (Nasdaq:WIND), a leading provider of software and services for connected smart devices, today announced the appointment of Steve Kennedy as vice president of worldwide sales and marketing. In this new position, Kennedy will be responsible for directing Wind River's sales efforts in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe the Middle East, and Asia Pacific. In addition, Kennedy will direct corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise.  globally. Wind River's direct sales force accounts for about 700 sales and field engineers, while worldwide corporate marketing for Wind River totals nearly 35 professionals.

"We are happy to welcome Steve to Wind River," said Tom St. Dennis, president and chief executive officer for Wind River. "Steve brings to Wind River the valuable experience of building a cohesive cohesive,
n the capability to cohere or stick together to form a mass.
 sales and marketing organization. We saw the importance of creating this position to help Wind River strengthen our position as a global strategic supplier. I look to Steve to lead our field sales into new territories, deepen Wind River's relationships with new and existing customers, while growing the Wind River brand name."

"I am excited to have the opportunity to work with an organization that markets truly innovative products and services," said Steve Kennedy, vice president of worldwide sales and marketing for Wind River. "It is the responsibility of the Wind River sales and marketing team to educate our customers, both new and existing, on our suite of complete solution-level products. Because we offer a complete development environment, from hardware bring-up, to development tools, and a variety of operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. , we have an exceptional market opportunity ahead of us. We clearly have the necessary elements for strong growth, an exceptional management team, strong customer relationships, and dedication to technical excellence."

Kennedy joins Wind River with an established background in sales and marketing. Prior to joining Wind River, he was senior vice president worldwide sales and marketing at SONICblue Corporation from 1999 to the present. Kennedy also spent 10 years at Quantum Corporation, where he most recently served as the executive vice president worldwide sales and marketing. While at Quantum, Kennedy was an integral part of the company's sales growth, which went from $200 million when he started to $5.9 billion when he left the company. Kennedy holds a B.A. in Business Studies from Portsmouth University, Portsmouth, England.

About Wind River

Wind River is a worldwide leader in embedded software Instructions that permanently reside in a ROM or flash memory chip. Embedded software may be immediately available to the CPU or, for faster execution, may be transferred to RAM first and then executed.  and services for creating connected smart devices. Wind River provides software development tools, real-time operating systems (operating system) Real-Time Operating System - (RTOS) Any operating system where interrupts are guaranteed to be handled within a certain specified maximum time, thereby making it suitable for control of hardware in embedded systems and other time-critical applications. , and advanced connectivity for use in products throughout the Internet, telecommunications and data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another. , digital imaging, digital consumer electronics, networking, medical, computer peripherals, automotive, industrial automation and control, and aerospace/defense markets. Wind River is How Smart Things Think(TM). Founded in 1983, Wind River is headquartered in Alameda, California Alameda is a city in Alameda County, California, United States. It is located on a small island of the same name next to Oakland, California in the San Francisco Bay. An additional part of the city is Bay Farm Island, which is adjacent to the Oakland International Airport. , with operations in sixteen countries worldwide.

Note to Editors: Wind River Systems, the Wind River Systems logo, and How Smart Things Think are registered trademarks of Wind River Systems.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 30, 2001
Words:498
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