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Winchell: Gossip, Power and the Culture of Celebrity.

In the 1930s and 1940s, it was said, about two-thirds of all Americans either read Walter Winchell's columns or listened to him on radio on Sunday nights. But ask a young person today if he recognizes the name Walter Winchell Walter Winchell (April 7 1897 – February 20, 1972), an American newspaper and radio commentator, invented the gossip column at the New York Evening Graphic. He broke the journalistic taboo against exposing the private lives of public figures, permanently altering the , as I did, and you get a blank stare.

In his heyday, at the peak of his power as one of America's most influential journalists, Winchell could make or break reputations, create celebrities or tear them down and even influence presidents, as he did with Franklin D. Roosevelt and Dwight Eisenhower.

But when he died 22 years ago, there was only one mourner at his funeral - his daughter, Wanda. But his influence carries on to this day.

He probably "invented" the gossip column gossip column necos mpl de sociedad

gossip column gossip n (Press) → échos mpl

gossip column gossip n
 - mixing tidbits TidBITS is an award-winning electronic newsletter and web site dealing primarily with Apple Computer and Macintosh-related topics. Internet publication
TidBITS has been published weekly since April 16, 1990, which makes it one of the longest running Internet publications.
 about prominent figures, telling anecdotes of Broadway and the political world and selling his ideas in politics and world affairs Noun 1. world affairs - affairs between nations; "you can't really keep up with world affairs by watching television"
international affairs

affairs - transactions of professional or public interest; "news of current affairs"; "great affairs of state"
. He had no particular qualifications for journalism but his imitators were legion, including in some respects St. Louis' Jerry Berger. And he convinced all editors that people wanted to read about people. So today we have all sorts of personal columns, gossip columns, special interest columns, magazines and features devoted to "People" and now "infomercials," mixtures of gossip and news which clutter the TV screen but give millions what they want to know. Winchell had only limited success in television but talk show hosts learned from him, and from his machine-gun delivery.

He came from an impoverished family in New York's Harlem. When he was still a young man, he broke into vaudeville as a song-and-dance performer. He dropped out of school in order to help support his family and because he found the stage far more attractive to a youth desperately seeking recognition.

Show business led to writing brief news items about vaudeville performers. That led to writing a gossip column for one of the earliest and worst of New York's tabloids, the Graphic. His next stop: the New York Daily Mirror For The New York Mirror (newspaper, 1823-1898), see .

The New York Daily Mirror was an American morning tabloid newspaper first published in 1924 in New York City by the William Randolph Hearst organization as a contrast to their mainstream broadsheets, the
, with a million readers. And from there he went on to national syndication. More than 2,000 newspapers bought his six-times-a-week column from Hearst's King Features Syndicate King Features Syndicate, a print syndication company owned by The Hearst Corporation, distributes about 150 comic strips, newspaper columns, editorial cartoons, puzzles and games to nearly 5000 newspapers around the world. King Features Syndicate is a unit of Hearst Holdings, Inc. . Among his customers - the St. Louis Post-Dispatch The St. Louis Post-Dispatch is the only major city-wide newspaper in St. Louis, Missouri. Although written to serve Greater St. Louis, the Post-Dispatch is one of the largest newspapers in the region, and is available and read as far west as Springfield, Missouri. , which found the Winchell column so attractive to its readers that it insisted on getting the column by wire, rather than by mail. But by the 1950s, the column had lost so much of its value to the Post that it ran only bits and pieces of Winchell's daily output and finally, like most other papers, dropped it entirely.

Winchell knew little about grammar so he covered up his mistakes by inventing his own "slanguage slan·guage  
1. Language marked by the use of slang.

2. Slang peculiar to a group: the slanguage of the street; a glossary of Chicago slanguage.
." But he was masterful in rounding up thousands of items each week, mostly from press agents who were eager to get names and stories about their clients into the papers. Winchell used a table at the Stork Club Coordinates:  The Stork Club was one of the famous nightclubs in New York City during the 1930s–1950s. , a New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 night club, as his office. He was there every night to receive phone calls and visits from press agents and others seeking his ear. And after the club closed for the night, Winchell and a friend or two would cruise the streets of New York, looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 excitement and responding to police radio calls.

But Winchell went far beyond night club gossip. He was an enthusiastic supporter of Roosevelt and helped build sentiment in the U.S. to enter World War II to help our allies, the British and the French. Roosevelt responded to Winchell's support by helping him win a commission as a commander in the Navy. After a very brief tour of duty, about three weeks, Winchell returned to Broadway, Hollywood and Miami Beach Miami Beach, city (1990 pop. 92,639), Dade co., SE Fla., on an island between Biscayne Bay and the Atlantic Ocean; inc. 1915. It is connected to Miami by four causeways. . And over the years his political sentiments shifted from a fighting liberal to a red-baiting ally of Senator Joe McCarthy.

Winchell was known not only for the friends he made in the entertainment world and in politics and crime families but also for the sworn enemies he sought. Among his early friends and later enemies were Ed Sullivan and J. Edgar Hoover Noun 1. J. Edgar Hoover - United States lawyer who was director of the FBI for 48 years (1895-1972)
John Edgar Hoover, Hoover
. With Hoover there was a mutual back-scratching - Hoover gave him damaging gossip about celebrities and Winchell helped build Hoover into one of the country's most admired figures, for a long time.

In his personal life, Winchell was a failure. Two marriages disintegrated. A son committed suicide, trying to live up to his father's prominence. And most of his friends drifted away.

Neal Gabler, author of this great study of celebrity in America, spent more than five years gathering his material. He focussed on Winchell but also went into great detail about dozens of others in journalism and the theater whose lives touched Winchell.

Winchell had a great impact on journalism, some good, some damaging. But there is no question that he influenced all the media by forcing more attention to be paid to news about people, rather than governments or events. He spent all his life attempting to achieve celebrity and wealth and in his lifetime he succeeded.

Today he is rarely remembered, except by those in their 70s or 80s. Celebrities are still being discovered or developed but few writers do it as well as Winchell did in his prime.

Selwyn Pepper is a retired St. Louis Post-Dispatch editor and reporter. For about 10 years he edited the Winchell column, which appeared in the Everyday Magazine.
COPYRIGHT 1995 SJR St. Louis Journalism Review
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Author:Pepper, Selwyn
Publication:St. Louis Journalism Review
Article Type:Book Review
Date:Mar 1, 1995
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