Wilshire weekly.The Santa Monica-West Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. corridor has a new publication: Westside Chronicle. The start-up weekly faces competition from local papers in Culver City Culver City, city (1990 pop. 38,793), Los Angeles co., S Calif., a residential suburb of Los Angeles; inc. 1917. It is a center of the U.S. motion-picture industry, whose roots in the city date to c.1915. Its chief manufactures are rubber products and computers. on the south, Malibu to the north and downtown on the east--not to mention papers in Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. and Beverly Hills right in the middle. Then there's the Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). and LA Weekly all over. So where's the niche to fill? "You may look at it as a crowded market, but 200,000 people don't have any local news," said James Lynch, publisher. He describes the Times as operating at the 50,000-foot level, covering world events, while the Chronicle operates "at the 100-foot level, or even at the grass roots." Editorial coverage includes local schools, sports, and community events. Padma Sahgal, former editor-at-large for the Beverly Hills Courier, is president and principal financial backer for the new publication. The Chronicle hopes to attract advertising from auto dealers, banks retailers and local service providers. "In all, about 300,000 people rive rive v. rived, riv·en also rived, riv·ing, rives v.tr. 1. To rend or tear apart. 2. To break into pieces, as by a blow; cleave or split asunder. 3. in tins area. They also happen to be the most affluent and well-educated 300.000 anywhere in the world," Lynch said. The free paper is delivered to 60,000 businesses and residences on Sunday, with eventual plans to move onto the newsstands. The Chronicle maintains a Web site: westsidechronicle.com. |
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