Willows Software, Inc., Appoints Laurent Gharda as New Vice President of Sales and Marketing; Cross-Platform Tools Vendor Now Poised for Launch of Second- Generation Product.SARATOGA, Calif.--(BUSINESS WIRE)--Sept. 3, 1996--Willows Software, Inc., the developer of cross-platform tools for porting Windows applications A program that is written to run under Microsoft's Windows operating system. Such applications typically run under all 32-bit versions of Windows, but earlier applications might also run under the 16-bit versions (Windows 3.x) as well. See Windows. to UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). , Macintosh, JAVA and other platforms, today announced the appointment of Laurent Gharda to Vice President of Sales and Marketing. Gharda, former president and founder of QualSoft Corporation, brings 17 years of sales and marketing experience in the industry to this position and to the Willows' board of directors as a newly appointed member. He also brings QualSoft's entire sales, marketing and technical support staff and an East Coast regional sales office to Willows Software. This move positions Willows to aggressively launch its second-generation 32-bit Windows API-based cross-platform toolkit. "We knew we needed to strengthen our sales, marketing and technical support efforts to support the increased demand for our second- generation product, the Willows Toolkit 2.0," said Rob Farnum, president and founder of Willows Software. "QualSoft had been successfully selling and supporting complementary products to the same customer base which allows us save the nine to twelve months it would have taken to staff up in these areas," Farnum stressed. "We have thousands of registered users who are going to need help moving to the new Toolkit. The acquisition of QualSoft including its East Coast regional sales office enables us to address this demand." "While QualSoft was very successful in assisting software teams across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. meet their development and migration objectives, our role as a distributor limited our ability to influence product direction sufficiently to benefit our customer base," said Laurent Gharda. "Our lack of intellectual property ownership and our reliance on external development organizations prevented us from moving quickly enough to meet our customers' changing requirements." Gharda concluded "the combination of QualSoft's customer orientation Customer orientation (CO) is the set of beliefs in sales that says that customer needs and satisfaction are the priority of an organization. It focuses on dynamic interactions between the organization and customers as well as competitors in the market and its internal stakeholders. with the Willows technology will enable us to both define the content and control the availability of cross-platform solutions required by developers worldwide." Willows Software is a leading supplier of cross-platform software development tools and services based on the industry standard Windows API The Windows API, informally WinAPI, is the name given by Microsoft to the core set of application programming interfaces (APIs) available in the Microsoft Windows operating systems. . Willows' technology allows developers to focus on building the best possible applications, independent of platform, and deploy them royalty-free on Windows, UNIX, Macintosh, JAVA, Netware, real-time systems Real-time systems Computer systems in which the computer is required to perform its tasks within the time restraints of some process or simultaneously with the system it is assisting. and other platforms with little or no incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. development effort. Willows Software Corporate Headquarters are located in Saratoga, CA. Telephone: (408) 777-1820 or (800) 814-6476. Fax: (408) 777-1827. World Wide Web: http://www.willows.com. Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the : info@willows.com. CONTACT: Willows Software, Inc. Darcy Fowkes, 408/777-1820 x234 darcy@willows.com |
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