Willow Marketing Seeks Indy's Lousiest Logo.Business Editors INDIANAPOLIS--(BUSINESS WIRE)--June 7, 2000 With summer approaching, many seek to refine and enhance their current image. Some do this by shedding a few pounds for bathing suit season; others resort to the mall to find the latest fashion trends. Willow willow, common name for some members of the Salicaceae, a family of deciduous trees and shrubs of worldwide distribution, especially abundant from north temperate to arctic areas. Marketing is taking a similar approach with the "Lousy lous·y adj. lous·i·er, lous·i·est 1. Infested with lice. 2. Extremely contemptible; nasty: a lousy trick. 3. Logo Makeover Contest". Businesses dissatisfied dis·sat·is·fied adj. Feeling or exhibiting a lack of contentment or satisfaction. dis·sat  is·fied with current company logos are invited to enter the "Lousy Logo Makeover Contest" by sending Willow Marketing their own "lousy logo". The winner -- the lousiest logo -- will receive a free logo redesign re·de·sign tr.v. re·de·signed, re·de·sign·ing, re·de·signs To make a revision in the appearance or function of. re from Willow Marketing, and remaining entrants will receive a discount on the redesign package. The logos will be narrowed down to a group of finalists, and the winning logo will be chosen by a group of select judges within the Indianapolis community. The contest entry deadline is July 15, 2000. Willow Marketing is a full service strategic marketing management firm comprised of experts in marketing, communication, and production. They provide a broad range of services including marketing consultation, strategy development, market research, graphic design, advertising, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , radio/video production, internet solutions, and web design. Willow Marketing has developed and launched national campaigns as well as simple logo designs for local firms. They specialize spe·cial·ize v. 1. To limit one's profession to a particular specialty or subject area for study, research, or treatment. 2. To adapt to a particular function or environment. in marketing services for small to medium sized, family-owned, and entrepreneurial businesses. Willow works as part of the client's team, an extension of their company. Willow Marketing is promoting the "Lousy Logo Makeover Contest" as a fun and creative activity that will involve surrounding sur·round tr.v. sur·round·ed, sur·round·ing, sur·rounds 1. To extend on all sides of simultaneously; encircle. 2. To enclose or confine on all sides so as to bar escape or outside communication. n. businesses, communities, and networks. Mike Alerding of Alerding & Co., a progressive CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. firm that focuses on the needs of today's entrepreneurs, states, "Willow's professionals work closely with businesses to solve marketing, advertising, and image problems. They work hard to get to know people and businesses so they can provide custom tailored solutions. Their innovative approach reflects their understanding of the unique needs of entrepreneurial businesses." Dave Boyd, Vice President of Aero Industries, a leader in truck and trailer accessories and products, says, "Aero Industries has enjoyed unparalleled sales growth during the past five years. Like all successful companies, we have great people and products. However, having Willow Marketing on our team has really made the difference! The only thing better than having Willow design your company logo...is to have them do it for free!" For more information regarding the "Lousy Logo Makeover Contest", and submission instructions, please visit Willow Marketing's website at www.willowmarketing.com or call 317-257-5225. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion