Williams-Sonoma, Inc. Announces the Promotion of Jim Boike to the Position of Chief Operating Officer.

Business Editors

SAN FRANCISCO--(BUSINESS WIRE)--May 15, 2001

WILLIAMS-SONOMA, INC. (NYSE:WSM) Williams-Sonoma, Inc. today announced the promotion of Jim Boike to the position of Chief Operating Officer. In his new role, Jim will be responsible for the strategic direction, merchandising and operations for the Company's premium brands, which include Williams-Sonoma, Hold Everything and Chambers and will have responsibility for the retail stores organization for all retail concepts.

During his twelve years with Williams-Sonoma, Jim has held the positions of District Manager, Regional Manager, VP of Stores, Senior VP of Merchandising for both Hold Everything and Williams-Sonoma, EVP of Retail Operations, as well as his most recent position as EVP and General Manager for the Williams-Sonoma Premium Brands.

"Jim's merchandising and operations skills, as well as his years of experience managing multiple brands and channels at Williams-Sonoma, Inc. make him uniquely qualified for this new position," said Dale Hilpert, Chief Executive Officer.

"Jim has been an outstanding manager of our retail businesses for many years and, more recently, our premium brands. This newly created role recognizes Jim's long-term leadership and contribution to our Company," commented Howard Lester, Chairman.

Williams-Sonoma, Inc. is a nationwide specialty retailer of high quality products for the home. These products, representing six distinct merchandise strategies, Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Bed + Bath, Hold Everything, and Chambers, are marketed through 383 stores, six mail order catalogs and three e-Commerce websites.