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Willcom Mobile Communicator Hits a High Note with Beatnik Audio Technologies; Beatnik & Clavis Team Up to Deliver Advanced Audio Features to the W-ZERO3 (designed by Sharp) Personal Communicator in Japan.


BARCELONA, Spain -- Beatnik, Inc., the leading provider of audio software solutions for mobile devices today announced that through Clavis Company, Beatnik's sales and marketing partner in Japan, the Beatnik Audio Engine (BAE) has been licensed by Sharp Corp. for inclusion in the Willcom W-ZERO3 personal communicator A concept for a handheld device that was co-created by Toronto engineer Robert J. Fraser in 1991, who also coined the term. The personal communicator was conceived to provide always-on, wireless connectivity to a nationwide, packet-switched communications network that would enable mobile  (designed by Sharp).

The Beatnik Audio Engine provides high fidelity high fidelity
n.
The electronic reproduction of sound, especially from broadcast or recorded sources, with minimal distortion.



high
 music synthesis and audio playback for the Windows Mobile 5.0-based personal communicator shipping on the Willcom Inc. wireless network in Japan.

Clavis and Beatnik teamed up to provide to Willcom the Beatnik mobileBAE for Windows Mobile audio software product, one of the first Microsoft technology based products to ship in Japan. Clavis is Beatnik's marketing, sales and technical support partner for Japanese OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  mobile products manufacturers.

"The Beatnik mobileBAE for Windows Mobile product provides with a complete, pre-integrated software audio solution for Windows Mobile 5.0 mobile products. Willcom enjoy the benefit of a low cost software solution with excellent audio quality for personalisation through rich media services and content delivery," said Hiromi Ohkuma, Company President of Clavis Company. "We are working with Beatnik to deliver the same exciting technology to additional Japanese customers for the enhancement of mobile phones, PDAs, and other mobile products.

The flexible, pure software BAE enables the real time generation of high quality audio by any application on the phone, including polyphonic The ability to play back some number of musical notes simultaneously. For example, 16-voice polyphony means a total of 16 notes, or waveforms, can be played concurrently.  and real music ringtones, music players, multimedia messaging and interactive games. The BAE is fully integrated with the Japanese Windows Mobile 5.0 platform, delivering a fully functional audio DirectShow plug-in on the device and allowing applications to access the rich audio generation functionality through standard platform APIs.

"Sharp's integration of the Beatnik Audio Engine with Willcom's latest Windows Mobile based smartphones proves that there is a low-risk way to deliver cutting-edge audio in all types of phone platforms," said Jeremy Copp, Chief Sales Officer at Beatnik. "By working together Willcom, Sharp and Beatnik are blazing a trail in enabling personalisation, audio service and audio-enhanced applications in Windows Mobile based phones."

As a complete audio subsystem, mobileBAE incorporates a synthesiser Noun 1. synthesiser - an intellectual who synthesizes or uses synthetic methods
synthesist, synthesizer

intellectual, intellect - a person who uses the mind creatively

2.
, mixer, sample rate converter, linear audio player and support for MIDI, SP-MIDI SP-MIDI Scalable Polyphony MIDI Specification , Mobile XMF XMF eXtensible Music Format (MIDI Manufacturer's Association) , Mobile DLS DLS
abbr.
Doctor of Library Science
, RMF RMF Resource Measurement Facility
RMF Rich Music Format
RMF René Moawad Foundation (Hazmieh, Lebanon)
RMF Rich Map Format (Worldcraft Half-Life mapping tool)
RMF Relativistic Mean Field
, WAV, MP3, aacPlus and AMR-WB AMR-WB Adaptive Multi-Rate Wideband  file formats. Beatnik has licensed its BAE technology to industry-leading wireless handset manufacturers and platform providers including Nokia, Motorola, Sony Ericsson, Siemens, Samsung, Panasonic and Freescale Semiconductor. BAE is available as a plug-in for Microsoft Windows Mobile and Symbian OS platforms, as well as a wide range of real time and embedded operating system An operating system used in special-purpose applications (embedded systems). Embedded operating systems are typically very compact and often designed for real time operations. See embedded Linux, QNX, OS-9, Windows XP Embedded, Windows CE, VxWorks and Symbian OS.  environments and architectures.

About Beatnik, Inc.

Beatnik licenses scalable, standards-based structured audio software solutions for mobile devices, which enable rich multimedia content delivery and an enhanced user experience for games and device interaction. Beatnik markets its core software technology and audio content development tools to mobile device manufacturers and a community of creative professionals. Incorporated in 1996, Beatnik was founded by musician and composer Thomas Dolby Robertson.

www.beatnik.com

Beatnik(R), Beatnik Audio Engine(TM), BAE(TM), mobileBAE(TM), and RMF(R) are trademarks of Beatnik, Inc. All rights reserved. Other names may be trademarks of their respective owners.

About Clavis Company

Clavis Company is a division company of Macnica Inc. Since its establishment in 1972, Macnica Inc. has specialized in the supply of wide a variety of high-value-added electronic parts and equipment, particularly semiconductors, to the electronics, information and communications industries. The company is justly known as a leader in the high-technology fields in which they operate. In recent years, Macnica has expanded its lineup to provide in-depth technical support to customers in addition to the supply of devices. Its customers include Japan's leading electrical and electronic products manufacturers.

The company is listed on the Tokyo Stock Exchange Tokyo Stock Exchange

Main stock market of Japan, located in Tokyo. It opened in 1878 to provide a market for the trading of government bonds newly issued to former samurai.
 and has headquarters in Yokohama. Its subsidiaries are located in Hong Kong, Shanghai, Taiwan, Singapore and the USA.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 13, 2006
Words:638
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