Will Bioterrorism Harm the Direct Mail Business?Business Editors NASHVILLE, Tenn.--(BUSINESS WIRE)--Oct. 18, 2001 Businesses Seek Alternatives to "Letters in the Mail" MSI MSI: see integrated circuit. (1) (MicroSoft Installer) See Windows Installer. (2) (Medium Scale Integration) Between 100 and 3,000 transistors on a chip. See SSI, LSI, VLSI and ULSI. Offers Automated Post Card, E-mail and Fax Options The threat of bioterrorism is changing the way businesses that rely on direct mail marketing do business. Many are looking at alternative methods to the traditional "letter in the mail" according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Don Leyrer, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Mailnet Services, Inc., (MSI) which specializes in Internet direct Internet Direct, also known as "Indy", is a free software / open source socket library written in Object Pascal, an object-oriented version of Pascal. It includes clients, servers, TCP, UDP, and raw sockets, as well as over 100 higher level protocols implementations such as SMTP, marketing applications (www.mailnetservices.com.) "This is particularly critical at this time of year," he added, "when retailers and the hospitality industry are more reliant on direct marketing. Add holiday client greetings and business mail volume increases significantly at this time of year. For those clients that are concerned about sending `enveloped' mail, MSI's multi-channel service, MailnetExpress, allows the marketer to turn to our post card options along with e-mails and faxes." The Direct Marketing Association (DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. ) (www.the-dma.org) issued guidelines this week to promote the security and integrity of direct mail and to ensure consumers of the safety of professional direct mail campaigns. "The DMA suggests a number of common sense practices, like using printed envelopes with your logo and a toll-free telephone number A toll-free, Freecall, Freephone, or 800 number is a special telephone number, in that the called party is charged the cost of the calls by the telephone carrier, instead of the calling party. to call on the outside," said Leyrer. "They also advise using e-mail or telemarketing in conjunction with your letter drop to notify consumers that mail is coming." Leyrer says substituting postcards for letters when feasible is also a good idea. "We have already seen some shift from letters to postcards," he said. "Faxing and e-mails are also good alternatives when feasible." According to the DMA's website, preserving the integrity of the $528 billion direct mail sector of the U.S. economy is one way to respond to the President's call to continue to work and live undaunted by the threat of terrorism. MSI's flagship service is MailnetExpress.com, (www.mailnetexpress.com), an Internet-based messaging concept that allows businesses, associations and organizations of any size to communicate easily with their markets. It fully automates direct mail, fax and e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. campaigns, from creative development to final delivery. Clients can create a design online or upload their own creative, upload a mailing list An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new and indicate when and how the message should be delivered - direct mail, e-mail, fax or a combination of methods. Mailnet Services, Inc., a Music City Future 50 company for the second year in a row, helps businesses deliver electronic messages and direct mail for marketing campaigns quickly and cost effectively through two main online products. MailnetExpress.com is an Internet-based communications service that integrates direct mail, e-mail, and fax messaging. |
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