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Wilkin Guge Marketing Clicks with Marriage & Family Therapists.


CLAREMONT, Calif. -- California Association of Marriage and Family Therapists The California Association of Marriage and Family Therapists (CAMFT) is an non-profit professional organization with approximately 30,000 members dedicated to preserving the ethical standards of Marriage and Family Therapists in California. CAMFT was founded in 1964 by Dr.  (CAMFT CAMFT California Association of Marriage and Family Therapists
CAMFT Colorado Association for Marriage and Family Therapy
CAMFT Connecticut Association for Marriage and Family Therapy
) has hired brand strategy firm Wilkin Guge Marketing to increase consumer awareness of services offered by Marriage and Family Therapists, further solidify so·lid·i·fy  
v. so·lid·i·fied, so·lid·i·fy·ing, so·lid·i·fies

v.tr.
1. To make solid, compact, or hard.

2. To make strong or united.

v.intr.
 the TherapistFinder.com brand, and increase utilization of TherapistFinder.com as a referral source and educational service.

"We are delighted to add CAMFT to our client list," said Gail Guge, managing partner and brand strategist strat·e·gist  
n.
One who is skilled in strategy.

Noun 1. strategist - an expert in strategy (especially in warfare)
strategian

market strategist - someone skilled in planning marketing campaigns
 of Wilkin Guge Marketing. "Our goal is to educate California residents that Marriage and Family Therapists can handle more than relationship problems; they can help with severe mental conditions such as depression or addiction."

CAMFT provides TherapistFinder.com as an online resource to prospective patients looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 Marriage and Family Therapists located in California. An independent professional organization, CAMFT has 27 chapters throughout the state representing the interests of over 28,000 licensed Marriage and Family Therapists. It is an advocate for consumers on mental health issues -- sponsoring bills to benefit the public, patients/consumers, the profession, and other mental health professionals.

As its agency of record, Wilkin Guge Marketing will focus on positioning TherapistFinder.com as California's best resource for finding qualified Marriage and Family Therapists. The integrated consumer campaign will strategically coordinate efforts in Web site development, creative development, marketing, advertising, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , and media. In June 2006, the team will launch a revamped, consumer-friendly Web site, www.TherapistFinder.com

The primary account team includes Brand Creative Director Andrew Wilkin, Brand Strategist Gail Guge, Brand Resource Director Rick Maslin, Brand Manager Bonnie bon·ny also bon·nie  
adj. bon·ni·er, bon·ni·est Scots
1. Physically attractive or appealing; pretty.

2. Excellent.
 McCracken, Interactive Strategist Dave Larner, Media Strategist Shannon Carlson, and Public Relations Strategist Kimberli Munkres.

The largest, most awarded marketing firm in the Inland Empire In·land Empire  

A region of the northwest United States between the Cascade Range and the Rocky Mountains, comprising eastern Washington, eastern Oregon, northern Idaho, and western Montana. Farming, lumbering, and mining are important to the area.
, Wilkin Guge is noted for its ability to measure the success of its clients' campaigns.

"We do our best work for brand-conscious clients because we are able to measure aggressive progress towards their business growth goals," added Guge.

For more information about Wilkin Guge Marketing, visit www.wilkinguge.com. For more information about California Association of Marriage and Family Therapists, visit www.camft.org or www.therapistfinder.com

About Wilkin Guge Marketing

Wilkin Guge Marketing is a full-service marketing firm that takes its clients Beyond Branding(SM) through its proprietary ten-step Brandus Operandi(TM) process. Agency campaigns, featured on www.wilkinguge.com, include integrated research, brand identity, strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , advertising, public relations, direct marketing, Web development, and ongoing customer relationship management. Success is measured in aggressive client growth: Brand Leaps -- Business Bounds.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 31, 2006
Words:408
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