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Wild Heart Ranch, Inc. Not Attending Toy Fair This Year; Company Focusing Online and in Specialty Markets; Online and Independent Retailers Can Find Toy and Book Manufacturer Online at www.WildHeartRanch.com.


POINT ROBERTS Point Roberts, uninc. town (1990 pop. 750), Whatcom co., NW Wash., on the Strait of Georgia near the tip of the Point Roberts peninsula, extending south from British Columbia, Canada, and separated from the Washington mainland by Boundary Bay. , Wash.& DELTA, British Columbia Delta is a district municipality in British Columbia, Canada. Located south of Richmond, it is bordered by the Fraser River to the north, the United States (Point Roberts, Washington) to the south and the city of Surrey to the east.  -- Wild Heart Ranch Inc. (www.WildHeartRanch.com), a children's toy and publishing company that has won multiple toy awards and has received numerous positive reviews for its line of books and toys has decided to break tradition this year and not attend and present at the annual Toy Fair in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
. The Company is currently a member of the Toy Industry Association The Toy Industry Association, Inc. (TIA) is the not-for-profit trade association for producers and importers of toys and youth entertainment products sold in North America, representing over 500 companies who account for approximately 85% of domestic toy sales. , but has decided based on changes in the toy industry, consumer trends and buying trends, to target online and specialty retailers.

The Company's theme, "Wild Heart Ranch's Children's Books Need to be Put in Your Heart, Not on the Shelf" caters to a consumer demographic that will search for and find the unique gifts online and in independent specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise
shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod"
.

The unique combined elements of light, magic and branded stars and moons on the plush toys identify Wild Hearts' award winning lines Winning Lines is a National Lottery game show produced by Celador that premiered on BBC One in the United Kingdom on 13 June 1999, originally hosted by Simon Mayo. From series 3 (June 9, 2001 onwards) Phillip Schofield presented instead of Mayo.  in the marketplace. Wild Heart Ranch Children's Books and Toys Empower Children and Support Education on Endangered en·dan·ger  
tr.v. en·dan·gered, en·dan·ger·ing, en·dan·gers
1. To expose to harm or danger; imperil.

2. To threaten with extinction.
 Animals. From saving wild horses Wild Horses may refer to:
  • The Wild Horse (Equus ferus) that roamed Asia and Europe.
  • Mustang (horse) the wild or feral horse of the Western United States.
  • Feral horses, free-roaming descendants of domesticated horses.
 and endorsing seahorse conservation, to educating children and adults about the critically endangered wild Bactrian camel that may hold a possible cure for cancer, our products are designed from the heart. The Company encourages parents to read and share these books with young readers to improve their reading skills and teach valuable life lessons.

The Company's line was recently featured in EMagazine.com in a section for "TOOLS FOR GREEN LIVING, Resources for Eco-Awareness and Action" at: http://www.emagazine.com/view/?3016 .

Consumers, librarians and retailers can access the numerous reviews about Wild Heart Ranch's unique style of children's and family books and toys. Book reviews for the following children's book titles: 'Bradford and the Journey to the Desert of Lop', 'The No More Night Mares, a Dream of Freedom' and 'I Sea Horses, From Sky to Sea' can be found at: http://www.wildheartranch.com/toysBooks/tb_reviews.htm .

Online retailers currently featuring the Wild Heart Ranch Books and Toys include Wal-Mart, Amazon, Barnes and Noble, Chapters, Horsetoys.com and many more: http://www.wildheartranch.com/toysBooks/tb_onlineStores.htm .

Take Advantage of our Store Locater: http://www.wildheartranch.com/toysBooks/tb_storeLocations.htm .

About Wild Heart Ranch: www.WildHeartRanch.com, www.ISeaHorses.com, www.FavoritePetStories.com .

Wild Heart Ranch, Inc. (www.WildHeartRanch.com) is a publishing, entertainment and toy company that creates and licenses non-violent toys and products based on original ideas, stories, and characters. The 'Lucky Stars Collection', The 'No More Night Mares', 'I Sea Horses' & 'Desert of Lop' brands are all properties of Wild Heart Ranch.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 14, 2006
Words:434
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