Why Not Be Funky, Freaky and Fun?News Editors LOS ANGELES--(BUSINESS WIRE)--Dec. 27, 1999 Farmers Insurance Group's float in the 111th Pasadena Tournament of Roses Parade The Tournament of Roses Parade was established, and first held, on January 1,1890, in Pasadena, California, eight miles (13 km) northeast of Downtown Los Angeles. Rooted in tradition, this parade is broadcast on multiple television networks, watched by upwards of one may be its wildest and most dramatic entry yet. The float, "Landing Party," transports Rose Parade watchers into a startling star·tle v. star·tled, star·tling, star·tles v.tr. 1. To cause to make a quick involuntary movement or start. 2. To alarm, frighten, or surprise suddenly. See Synonyms at frighten. vision of the future by depicting U.S. space explorers landing on the surface of a craggy crag·gy adj. crag·gi·er, crag·gi·est 1. Having crags: craggy terrain. 2. Rugged and uneven: a craggy face. and seemingly uninhabited planet, where they discover they are not alone. The past meets the future, and a fun and freaky freak·y adj. freak·i·er, freak·i·est 1. Strange or unusual; freakish. 2. Slang Frightening. freak party breaks out as the secrets of the mysterious landing are revealed. Farmers Insurance can't disclose the surprise, but can tell you that the float is made of yellow strawberries, eggplant, green and red ti leaves, galaxy, mace, corn husk, farina, spices, lima beans, sweet rice, lunaria, onion seed, beans, chrysanthemums, carnations, gerbera daisies and a variety of seeds. "Reveling in the funky, freaky and fun is what this float is all about," said Jeff Beyer, vice president of corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. . "With `Landing Party,' Farmers wants to show viewers and potential customers the company's interest in embracing the future with excitement and our willingness to launch into the next century without fear. We are ready for anything that may appear in the new millennium, and we want everyone to celebrate that with us." Farmers is the nation's third-largest home and auto insurer. It has headquarters in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and does business in 41 states. Farmers provides home, auto, business and life insurance to more than 8 million households through 15,000 agents and district managers. |
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