Why Choose This Book?: How We Make Decisions.WHY CHOOSE THIS BOOK? How We Make Decisions READ MONTAGUE Read Montague is an American neuroscientist and popular science author. He holds a professorship at Baylor College of Medicine in Houston, Texas, where he also serves as Director of the College's Human Neuroimaging Laboratory. Every day, we make choices both profound and mundane. Some choices seem automatic, while others require deliberation. Montague, a professor of neuroscience neu·ro·sci·ence n. Any of the sciences, such as neuroanatomy and neurobiology, that deal with the nervous system. neuroscience the embryology, anatomy, physiology, biochemistry and pharmacology of the nervous system. at the Baylor College of Medicine Baylor College of Medicine is a private medical school located in Houston, Texas, USA on the grounds of the Texas Medical Center. It has been consistently rated the top medical school in Texas and among the best in the United States. , examines the brain processes behind decision making, from picking out what to wear in the morning to choosing whom to marry, and describes how the brain has evolved to maximize the efficiency of the process. In making these decisions, people create mental models of the world and anticipate the outcomes of different courses of action, writes Montague. In this process, one can choose to override instinctual in·stinc·tu·al adj. Of, relating to, or derived from instinct. See Synonyms at instinctive. in·stinc  tu·al·ly adv. choices--those for food,
sex, and safety. Montague examines how the brain can be conditioned to
make certain judgments over others, how intangible benefits such as
social approval become motivators, and how the decisionmaking process
can go awry a·wry adv. 1. In a position that is turned or twisted toward one side; askew. 2. Away from the correct course; amiss. See Synonyms at amiss. in people with mental illness. Dutton, 2006, 336 p., hardcover, $24.95. |
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