Why Are Facial Brighteners Replacing Wrinkle Creams as Women's Favorite Anti-Aging Cosmetic?

SALT LAKE CITY -- If you thought looking old was all about wrinkles ... you thought wrong. It turns out that looking young has more to do with skin color and something called "brightness scale" or "full-spectrum reflectivity" than it does with frown lines and wrinkles. That's why Facial Brighteners (not the old-time "age spot" removers but new formulations designed to brighten skin all over your face) are replacing wrinkle creams as the fastest growing product category at prestige cosmetic counters around the globe (not only with the 50-plus boomer ... but with the under-30 generation as well). Why? Because Facial Brighteners make you look younger ... much younger, say the skin "gurus" at Bremenn Research Labs.

Think about this ... we all know someone who's been injected with Botox(R)(a) or had some type of "work" done on their face ... their skin is a bit smoother, but when you get up close, they really don't look that much younger either. Something is ... well ... a little "off." Their skin just doesn't have that fresh, radiant glow of youth ... still kind of dull, still kind of splotchy, still kind of lifeless (what experts call "sallow" ... what we politely call "mature"). That's why cosmeceutical insiders are shifting their attention from wrinkle creams (there are plenty of great wrinkle creams out there like StriVectin(TM), La Mer, ReVive(R), etc.) to Facial Brighteners, targeting skin color and "brightness scale" ... making Facial Brighteners the single most "must have" new anti-aging product on the market today.

But ... do Facial Brighteners really make you look that much younger? Are they worth the money? Or is it all simply hype?

"As we approach the age of 30 skin becomes duller," explained Dr. Nathalie Chevreaux, Ph.D., RD, Director of Women's Health at Basic Research. "Skin starts to turn a kind of 'mousey brown' ... spottier and splotchier as it loses that warm, radiant, 'pinkish' glow we used to have when we were kids. And interestingly enough," Dr. Chevreaux added, "this change in skin tone and color can occur in all ethnic groups. Unfortunately, no injection, scalpel or filler can bring back the radiant glow of youth. That's why Facial Brighteners are becoming so important."

So why does our skin color turn as we age?

According to Dr. Richard Wells, Ph.D., Director of Scientific Affairs for Bremenn Research Labs (the pigmentation specialists who brought you Hylexin(TM), the world's #1 formula for serious dark circles, and Lumedia, the hottest selling Facial Brightener on the market), changing skin color has a lot to do with light waves, color frequencies and how light is reflected. "As we age, proteins in the skin's epidermis become cross-linked and rigid ... losing transparency and the ability to reflect warmer pink tones, thus resulting in a duller, darker, 'mousey,' if you will, pallor. Unlike simple 'age spot' removers, new-generation Facial Brighteners are designed to be used over the entire face and actually restore the color of your skin's appearance. They make you look younger by increasing your skin's brightness scale and amplifying full-spectrum reflectivity, luminescence and clarity. It's quite a breakthrough."

What does all of this mean in plain English?

"Facial Brighteners are cutting-edge skin care," said Heather Hurst, Public Relations Manager for Bremenn Research Labs. "They enhance the color of your skin ... so you use less makeup, less concealer ... and you don't look like you're trying too hard to hide your age. You just look naturally younger."

Hurst continued: "Participants in clinical trials reported younger, brighter, more radiant-looking skin in 29 days. I've spoken to users who saw a big difference in about a week. Look, I don't think women are going to give up their favorite wrinkle creams just yet, but once consumers see the amazing difference Lumedia makes they won't ever want to be without it."

So, if you want to get rid of wrinkles, try StriVectin-SD from Klein-Becker, Botox from Allergan, or a facelift from your friendly neighborhood plastic surgeon. But if you really want younger-looking skin, get rid of the appearance of telltale age spots, blotchy discolorations and visible imperfections, there's nothing more exciting than the hottest new category of science-based cosmeceutical Facial Brighteners ... and there's nothing more effective than the category leader, Lumedia Facial Brightener.

Lumedia Facial Brightener costs $90.00 (for approximately a three-month supply). Available at Saks Fifth Avenue, Macy's, Bloomingdale's, Lord & Taylor, and other smarter retailers. Lumedia can also be purchased directly from Bremenn Research Labs at www.BremennLabs.com.

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