Whole grain intake.

Whole grain intake worldwide is far below that recommended by a number of government and health promotion groups. Americans eat less than a serving per day of whole grain, and 40% of American youth never eat a whole grain. With this poor showing, dietary fiber is inadequate, and important nutrients are lacking. With the new recommended dietary intake for fiber at 38 g per day for men, increased whole grain consumption is critical. Industry must jump-start consumption by adding small amounts of whole grains to many existing products. It is possible to start this trend by adding whole grains in amounts up to 50% of the formulation and employing white wheat so as not to affect color, volume or texture. It may be critical to form a coalition that touts the benefits of whole grains and which develops a labeling system to enable consumers to easily recognize whole-grain foods. Consumer awareness of the benefits of whole grains is needed in order for industry to develop and launch successful whole grain products. Contact: Julie Jones, Department of Family, Consumer and Nutritional Sciences, College of St. Catherine, 4030 Valentine Ct., Arden Hills, MN 55112. Phone: [phone]. Email: [e-mail].