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Whiteboard Labs Designs Mario Batali's Online Presence.


Houston Web Solution Firm Creates Celebrity's Website

HOUSTON -- Whiteboard Labs (www.whiteboardlabs.com), an innovative Houston-based Web solution company, has developed celebrated Chef, Author and TV Personality Mario Batali's Web site (www.mariobatali.com), said Rodrigo Jimenez, Whiteboard Labs CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. .

Batali, who is well known for being a star of the wildly successful series on the Food Network, "Iron Chef America Iron Chef America: The Series is an American cooking show based on Fuji Television's Iron Chef, and is the second American adaptation of the series, following the failed Iron Chef USA. ," has a thriving restaurant empire that includes seven New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 hot spots hot spots

acute moist dermatitis.
. He has also authored five cookbooks.

His Web site, as with all Whiteboard Lab-created sites, has progressive features, such as a tour of Italy and music picks.

In the virtual Italian vacation, visitors can explore the country by region. No passport required; that's because Whiteboard Labs engages cyber travelers with an interactive map and listing. So, with one click, visitors can discover details of a region's native wines and foods, along with a favorite recipe by Batali.

The Web site goes beyond food and wine pairings with a trifectta of sensory pleasure. Whiteboard Labs allows visitors to voyeuristically download Batali's favorite music tunes. Thus, rising to the challenge that Batali put before his Brand and Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  management team at WAX Branded, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Darcie Purcell WAX Branded's Founder & Chief Creative Officer.

"Mario challenged WAX Branded to come up with a site that was more than just fluff, something that could actually be considered a resource," Purcell said. "So, WAX Branded enlisted the services of web advisory consulting company Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee
consulting firm

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 SWIFT Navigator to locate the ideal web design/solutions company; thus Whiteboard Labs. That is why WAX Branded partnered with the industry-renowned Whiteboard Labs to bring this to fruition and we are very pleased with the final product."

ABOUT WAX BRANDED

WAX Branded, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 (http://www.waxbranded.com) is an innovative branding company that enables epicurean companies to achieve their full potential in terms of: marketplace success, media exposure and cultural impact. It offers clients the personalized, holistic attention of an expert boutique and yet outperforms the monster agencies by launching strategic strikes that yield extraordinary results.

ABOUT WHITEBOARD LABS

Whiteboard Labs has a history of innovation, being one of the world's first company's to use a Rich Internet Application See RIA and rich client.  to allow for intuitive online searches. The tools pioneered by the company, which included user-friendly Flash-based user interfaces, have been used extensively in the hotel and real estate industries.

The progressive company has an equally unique business model in that it has a traditional customized Web solution development side, as well as a research and development side. This R&D side of the business model developed and recently launched MotionNotes (www.motionnotes.com). The company also markets other Web solutions, such as Tralix (www.tralix.com).

For more information, visit www.whiteboardlabs.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 16, 2007
Words:455
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