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WhiteBlox CEO Speaks at Entertainment Technology Alliance Conference; Company Discusses Television for the New Age at Leading Industry Trade Show.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Greg Demetriades, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of WhiteBlox, is speaking today at the Entertainment Technology Alliance Conference, part of the C3-Expo in New York at the Jacob J. Javits Center. Demetriades is leading the discussion on an expert panel entitled "iTV: Redefining Television."

A pioneer in the field of interactive digital broadcasting Digital broadcasting is the practice of using digital data rather than analogue waveforms to carry broadcasts over television channels or assigned radio frequency bands. It is becoming increasingly popular for television usage (especially satellite television) but is having a , Demetriades will discuss the convergence of technology and entertainment in the form of IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet. , and how that convergence is changing the face of everything from media to advertising and beyond.

"WhiteBlox is one of the key catalysts in the rapidly changing IPTV industry," said Demetriades. "From accessing live broadcasts or on-demand videos through a single media player and offering multiple camera angles on live events, to monetizing media and seamlessly transforming branding into entertainment -- we've got it. Empowering content owners, advertisers, and viewers is what our wide-ranging features are all about."

WhiteBlox's proprietary technology delivers dynamic, powerful building blocks to help companies launch their own private label broadband networks This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.
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Demetriades is certain to impart his passionate insights into the limitless future of the IPTV industry and what it means for entertainment companies, advertisers, and viewers.

Speakers on the panel include:

Greg Demetriades, Chairman & CEO, WhiteBlox

Robert Petty, Chairman & CEO, Roo

Kit Knox, CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. , Nine Systems

Tony Kern, Americas Managing Partner Media & Entertainment, Deloitte & Touche LLP LLP - Lower Layer Protocol  

Nick Troiano, VP Business Development, Maven Networks

Moderated By: Simon Applebaum, Editor-at-Large, Cable World

For an in-depth look at the full range of features offered by WhiteBlox, be sure to stop by booth 3639.

About WhiteBlox

WhiteBlox, a leading broadband network solutions company, delivers robust technology and application services See ASP and Web services.  in a comprehensive production and delivery suite that allows companies to become their own IPTV broadcasters. WhiteBlox gives customers the flexibility, control and tools to leverage video assets and content into dynamic, engaging and profitable networks through use of its integrated broadband solutions. For more information, please call 281.210.5000 or visit www.whiteblox.com.

WhiteBlox is a company of Continental Vista Broadcasting Group, Inc., based in The Woodlands, TX, with offices in New York, Los Angeles, Orlando, Minneapolis, Milwaukee and Mexico City.
COPYRIGHT 2006 Business Wire
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 28, 2006
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