White paper explores the needs of small-business clients.

The identity, financial requirements and banking preferences of the small-business market are explored in a new white paper from Bancography, Birmingham, Ala., entitled, "Small Business: Needs Versus Reality."

The study also offers tactics that the financial services industry should pursue to best serve small businesses. It contains case studies of institutions that have successfully implemented successful small-business products and services.

The study is available either in hard copy or electronic format.

Visit www.bancography.com/Small BusinessWP.html.