WhipTail Technologies Launches International VIPER Channel Partner Program.New Program in Exploding SSD See solid state disk. Market Emphasizes High Margins, Shorter Sales Cycles and Hands-on Support from WhipTail Team PHOENIX -- Today, at SNW SNW Snow SNW Strange New Worlds (Star Trek) SNW Social Networking Website SNW Sub Networks SNW Storage Networking World Fall 2009, WhipTail Technologies Inc., a provider of solid-state drive This article refers to both flash and DRAM-based solid state drives. For other flash-based solid state storage, see flash drive and USB flash drive. A solid state drive (SSD) is a data storage device that uses solid-state memory to store persistent data. (SSD) Tier 0 storage appliances, announced the launch of its VIPER channel partner program. The VIPER program is targeted toward value-added resellers (VARs) worldwide, particularly those focused on virtualizaton and storage, and consultancy firms that specialize in deploying enterprise resource planning See ERP. (application, business) Enterprise Resource Planning - (ERP) Any software system designed to support and automate the business processes of medium and large businesses. (ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. ) applications. The new program is designed to emphasize the elements channel partners value the most, including high margins; direct access to and quick response time from WhipTail sales and engineering resources; a high-touch and seamless on-boarding process, including sales and engineering training; and quarterly partner updates. "Everyone on the WhipTail management team has the channel in our DNA DNA: see nucleic acid. DNA or deoxyribonucleic acid One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes. . We know that trying to scale out a sales model without the channel is not realistic. We are also cognizant of the fact that the top-tier storage and virtualization An umbrella term for enhancing a computer's ability to do work. Following are the ways virtualization is used. Hardware Virtualization Partitioning the computer's memory into separate and isolated "virtual machines" simulates multiple machines within one physical computer. partners have dozens of vendors knocking on their doors every week," said Ed Rebholz, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of WhipTail. "All of our Racerunner SSD appliance sales will be fulfilled through our channel partners, which is exactly why we have architected the VIPER program to optimize benefits to their bottom line. Through this program, partners receive a high-trajectory market space for revenues, a solution that they can trust and meets their clients' needs, and complete willingness from us to support them throughout the lifecycle of each sale." WhipTail's new VIPER partner program offers VARs up to a 40 percent margin on product sales, and 15 percent for ongoing support. Partners also benefit from an "Influencer Reward" program, which allows a partner that is actively driving a deal to be guaranteed at least a 15 percent margin, even if an alternate VAR fulfills the order. This, combined with the already high margin, offers VIPER program partners an aggressive revenue opportunity in an exploding SSD market, which is projected to surpass $5 billion in 2011. In addition, the program provides partners with the opportunity to accrue market development funds MDF or Market Development funds are funds given by the sale or marketing department from a vendor to help a partner to sell its products or to market its brand. Also named "coop budget" as cooperative budgets. , and access to the VIPER partner portal where they can find everything they need to ease the Racerunner sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. , including information such as leads, product information and sales tool kits. "A VAR is only as good as the training and support that we offer, which is why we make it a point to properly train every partner's representatives on how to sell the Racerunner appliance strategically by identifying high-value targets and not burning cycles of wasted efforts," said Rebholz. "In this economy, VARs cannot afford to invest their time and energy in what are ultimately unsuccessful sales initiatives, which I'm sure will make our program - with its inherently shorter sales cycle - a welcome opportunity." To obtain additional information on how to become a VIPER program partner, please visit www.whiptailtech.com. WhipTail's Racerunner appliances are being showcased, and WhipTail executives will be available to discuss the new VIPER partner program in more detail during SNW Fall this week in the WhipTail booth (#1705). About WhipTail Technologies WhipTail Technologies, based in Summit, N.J., provides SSD Tier 0 storage appliances designed to drastically reduce disk contention and access times - allowing database or virtualization servers to process more data in dramatically less time. Racerunner, a patent-pending solid-state storage appliance that accelerates the delivery of data by a factor of 10 when compared to traditional storage, is the company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. . Racerunner's technology combines the latest high-tech storage hardware with expert software to maximize throughput and simplify management of transaction-intensive and mission-critical applications. Additional information may be found on the company's Web site: www.whiptailtech.com. WhipTail and the WhipTail logo are trademarks of WhipTail Technologies Inc. All other trademarks are the property of their respective owners. |
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