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Where's the beef revisited.


In the 1980s, an award-winning commercial for Wendy's featured a little old lady who, after looking at the spot of food on her plate, asked a simple question: "Where's the beef?" For a time, the expression was a popular catchphrase Noun 1. catchphrase - a phrase that has become a catchword
catch phrase

phrase - an expression consisting of one or more words forming a grammatical constituent of a sentence
 when people wanted to get to the root cause of an issue.

Today as I travel around our great country, another question seems to be surfacing: "Where are the education leaders?"

When I ask members of the local media and our elected officials why they think so many education leaders are leaving the profession or why so few people are willing to become career administrators, they look at me with a blank stare. It's a stare that reminds me That Reminds Me is a series of programmes broadcast on BBC Radio 4 where someone (usually) connected with comedy talks about their life for thirty minutes in front of a live audience.  of an animal that is so blinded by a car's headlights that it is unable to move.

After they take a moment to compose themselves, they usually shrug their shoulders and shake their heads. The problem can't be salaries, they say, because education leaders are well compensated. They talk in terms of dollars and cents and don't consider any other factors as being significant.

When I pose the same question to education consultants, they respond that while educators' salaries have improved, the exodus of school leaders from the profession is more likely due to a variety of external environmental factors. These factors make our jobs so difficult and demanding they are forcing many of us to abandon our once-cherished careers in school leadership. But they offer little additional insight.

So I decided to get to the meat of the problem by talking privately with those educators who are leaving or recently have left our profession. As I suspected, it's not all about the money. Instead, these folks talk in terms of no longer having fun, of our profession being a job rather than a calling and of seeing the position--especially that of superintendent of schools--as having lost its luster.

Those who have given up on our profession are frustrated frus·trate  
tr.v. frus·trat·ed, frus·trat·ing, frus·trates
1.
a. To prevent from accomplishing a purpose or fulfilling a desire; thwart:
 and angry. They are discouraged that despite working long hours and being extremely dedicated, they have been unable to accomplish their goals and fulfill their dreams that all children will be educated at a high level. And they are weary of the criticism thrown at them for failing to reach those goals they have worked so hard to achieve.

Each individual has a unique story to tell, yet each conveys the same sentiment: a lost passion and enthusiasm for the position that I still care so deeply about. I am saddened every time I listen to their stories for I can tell this is not the ending they had hoped for. They have lost something they don't believe they can regain.

I had the opportunity recently to be in Nashville, Tenn., the country music capital and the home of the Grand Ole Opry Grand Ole Opry, weekly American radio program featuring live country and western music. The nation's oldest continuous radio show, it was first broadcast in 1925 on Nashville's WSM as an amateur showcase. . Now I am not a great lover of country music, but I did enjoy my visit quite a bit. One of the songs I heard over and over was "Live Like You Were Dying" by Tim McGraw. The song carries a powerful message that is pertinent to this discussion: It is never too late to have fun in life and to experience all the things you have been missing. When faced with adversity ad·ver·si·ty  
n. pl. ad·ver·si·ties
1. A state of hardship or affliction; misfortune.

2. A calamitous event.
, rather than bemoaning the hand we have been dealt, we must embrace life and consider every day as a gift.

Although at my age I question the sanity Reasonable understanding; sound mind; possessing mental faculties that are capable of distinguishing right from wrong so as to bear legal responsibility for one's actions.


SANITY, med. jur. The state of a person who has a sound understanding; the reverse of insanity.
 of, as the song says, going sky diving sky diving, sport of descending partly by parachute from an airplane or similar craft. Engaged in for both recreational and competitive purposes, sky diving involves three phases of activity: the free fall, the descent with open parachute, and the landing. , climbing a rocky mountain or staying on a bull named Fu Manchu, I do hope when you survey the plate in front of you, you don't simply ask "Where's the beef?" Instead, go out and reaffirm re·af·firm  
tr.v. re·af·firmed, re·af·firm·ing, re·af·firms
To affirm or assert again.



re
 or rekindle re·kin·dle  
tr.v. re·kin·dled, re·kin·dling, re·kin·dles
1. To relight (a fire).

2. To revive or renew: rekindled an old interest in the sciences.
 the passion you have for public education. Laugh a lot, play every once in awhile a·while  
adv.
For a short time.

Usage Note: Awhile, an adverb, is never preceded by a preposition such as for, but the two-word form a while may be preceded by a preposition.
 and truly enjoy the meaningful work that we do.
COPYRIGHT 2006 American Association of School Administrators
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:PRESIDENT'S CORNER
Author:Gee, David E.
Publication:School Administrator
Date:Mar 1, 2006
Words:642
Previous Article:What does the title 'super-in-tend-ent' mean to you?(school superintendent)(Column)
Next Article:Risking our significance.(I Will Not Die an Unlived Life)
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