When HCPro Inc. was acquired from its founders last winter in a management-led buyout.

* When HCPro Inc. was acquired from its founders last winter in a management-led buyout, Mark Young of Citizens Bank, one of the financial sponsors in the transaction (and a member of NL/NL's Editorial Advisory Board), described the company as "a well-capitalized company for primarily organic growth but also for acquisitions and other types of expansion" (NL/NL 12/31/02).

HCPro has taken that expansion mandate in an interesting direction by forming HCPro Custom Publishing. "Pharmaceutical, biotechnology, medical device, and health care advertising firms can boost their product sales, increase brand awareness, and enhance marketing ROI, simply by tailoring or sponsoring HCPro's award-winning publications and content, or by using HCPro's content team to develop unique new publications or products," said Jim Miller, director of custom publishing.

The new division can create a wide variety of sales and marketing tools for pharmaceutical and health care companies, including:

* Monthly print newsletters, e-mail newsletters, books, videos, annual live audio conferences, annual off-site seminars, and online education courses (many with CE credits);

* Customized magazines, brochures, pamphlets, newsletters, books, signs, posters, flyers, and more;

* Training modules, videos, and online learning courses;

* E-mail newsletters going out to hundreds of thousands of health care professionals each week;

* Licensed health care regulatory and management content, written by HCPro's award-winning journalists;

* Sponsorship and marketing programs to test market products with HCPro's many segmented lists; and

* National seminars and audio conferences.

HCPro also just signed two five-year Federal Supply Schedule contracts with the U.S. General Services Administration (GSA). This partnership with the GSA designates HCPro as a preferred provider, allowing federal employees to easily purchase--at special pricing--HCPro's materials, newsletters, and books.

The company now plans to obtain a third GSA contract, known as MOBIS (Management, Organization and Business Improvement Services), for HCPro's consulting division, The Greeley Co., "A MOBIS schedule contract would be, for us, the third piece of the federal contracting puzzle," said HCPro CEO Bruce Guzowski.

HCPro Custom Publishing, 314 E. Browing Road, Bellmawr, NJ 08031, 856-931-8963, fax [phone], www.hcpro.com