Wheelhouse Unveils Its First Applications Management Center --AMC-- to Help Customers Maximize ROI of Internet Marketing Efforts.

Business/Technology Editors

BURLINGTON, Mass.--(BUSINESS WIRE)--Sept. 26, 2000

Marketing Infrastructure Services Firm First to Provide Staging and

Ongoing Management of eMarketing Platforms and Programs

Wheelhouse Corporation, a marketing infrastructure services provider, today announced the first in a series of Applications Management Centers (AMC) - fiber-linked, marketing technology development and staging centers - to accelerate Internet marketing systems deployment and address ongoing client requirements.

With its AMC, Wheelhouse is addressing a critical market need - breaking the current bottleneck companies are experiencing when implementing eMarketing systems and programs. Because of its unique business model, Wheelhouse is helping customers overcome the barriers to successful installation and deployment of their Internet marketing infrastructures.

In conjunction with facilities-based hosting companies, such as UUNET, Wheelhouse will help its customers deploy, manage and enhance their strategic marketing technology investments. Through its AMC, Wheelhouse can develop, test and deploy client eMarketing platforms, ensuring they are ready for production before transitioning them to the client site or a preferred hosting facility. Once staging is complete, Wheelhouse can then remotely manage and monitor clients' Internet marketing systems and programs, 24x7, which is vital for long-term success of Internet marketing initiatives.

"Successful marketing is an iterative process and requires ongoing attention and enhancements that address our clients' unique and changing requirements," said Frank Ingari, Wheelhouse founder and chairman. "Today's Internet marketing implementations only scratch the surface of the available functionality, especially when the integration of multiple products and databases are involved. Our approach will help clients ensure that their marketing infrastructure investments are being used the way they were intended and help them continually improve the Internet marketing process."

Wheelhouse's AMC represents a substantial investment in the infrastructure to support its clients' eMarketing initiatives and is comprised of:

-- People - highly skilled marketing and systems staff;

-- Processes - design, quality and performance testing, release

management, and 24x7 operational management; and

-- Technology and Infrastructure - hardware, software (applications and tools), databases, networks, remote connectivity and management capabilities, and Network Operations Centers (NOC).

Using its AMC, Wheelhouse provides the following services:

-- eMarketing Applications Staging - provides the client with the use of Wheelhouse systems in the AMC as the development, testing and deployment platform for their eMarketing infrastructure. This allows development to begin without waiting for the client to get the necessary hardware or staff to configure and setup these systems, saving as much as four months in implementation time.

-- eMarketing Applications Management - provides the client with the knowledge that their eMarketing systems and programs are running and functioning correctly. As more marketing has to happen in real-time, uptime of these systems is critical.

-- eMarketing Program Solutions - focused on specific points of client interaction, Wheelhouse will provide the skill and experience to rapidly address particular marketing issues with a predetermined set of software, support, and systems to execute initiatives such as: clickstream/Web log analytics; email campaign execution; webinar event execution; and customer analytics.

Industry Sees Real Value in Wheelhouse AMC

"Wheelhouse is a model for other companies in the New Economy to emulate," said Congressman Edward Markey. "With its AMC and because of the environment created by the Telecom Reform Act of 1996, Wheelhouse is building a next-generation services company that will make an important impact here in Massachusetts as well as worldwide."

"We're working with Wheelhouse to integrate customer relationship marketing and rich content management across our expanding TV and Web network," said, Bob Rague, RSN VP of Engineering. "Staging and extensive testing for this major retooling of our digital technology platform as well as access to Wheelhouse expertise, is critical to successfully executing our omnimedia strategy."

"Wheelhouse is fulfilling an important gap in the market with its AMC-enabled services and we're excited to be working closely with them on such a forward-thinking endeavor," said Brad Wise, Vice President, Channel Sales and Development, UUNET. "The industry needs services that address the critical issues marketers and IT professionals are grappling with today - fast deployment of complex Internet marketing systems and the need to continually update and adapt Internet marketing programs."

AMC Details and Pricing

Wheelhouse's first AMC is located in its Burlington, MA headquarters. Wheelhouse plans to open additional centers in San Francisco and Europe in 2001 to support its rapidly growing client base.

Wheelhouse eMarketing solutions are tailored to the unique strategic and business requirements of each client. Pricing for the AMC-enabled services is based on such variables as the type and amount of hardware, network bandwidth, project schedules, and the AMC technicians skills mix the client requires.

Wheelhouse helps Global 2000 and emerging companies design, implement and manage Internet marketing solutions by teaming with some of the industry's leading software, hardware and services providers including: E.piphany, Engage, MarketSoft, MicroStrategy, NetGenesis, Oracle, Net Perceptions, Participate.com, Sun, UUNET and Vignette.

About Wheelhouse

Wheelhouse Corporation is a marketing infrastructure services provider that enables strategic innovation in customer interaction. The company designs, implements and manages Internet marketing solutions, leveraging partners' leading Web marketing software. Using the company's fiber-linked application management centers (AMCs), cross-trained Wheelhouse consulting teams bring real-world experience to client engagements and rapidly deliver practical solutions designed to meet customers' specific business needs. After deployment, AMC staff remotely manage, apply and extend these solutions for optimized marketing performance. Wheelhouse was incorporated in October 1999 and is financed by leading venture capital firms, global investment banks and strategic corporate investors. For more information visit www.wheelhouse.com or contact Wheelhouse at [e-mail] or telephone [phone].