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Wheaties, Buick Partner On Tiger Woods Promotion.


Sports Editors/Golf Writers & Columnists

NOTE TO MEDIA: Multimedia assets available

Special Wheaties pack to feature free Nike(R) Golf Balls,

"Drive Like A Champion" Sweepstakes

Wheaties and Buick have teamed up to offer you the chance to eat - and drive - like a true champion. Beginning this month, two 18-ounce boxes of Wheaties featuring golf sensation Tiger Woods Editing of this page by unregistered or newly registered users is currently disabled.  will be banded together with two free special-edition Nike(R) Golf Balls from Buick and details on your chance to win a new Buick Rendezvous The Buick Rendezvous, introduced in the spring of 2001 as a 2002 model year vehicle, is a sport utility vehicle sold by the Buick division of General Motors. Background .

From weekend trips to championship tournaments, Tiger shares some of his favorite drives on the back of the cereal boxes. The pack also announces the "Drive Like A Champion" Sweepstakes. One randomly drawn winner will receive a new 2003 Buick Rendezvous CXL CXL

Used on the consolidated tape to indicate that a transaction reported earlier has been canceled: CXL.5 SLS.BK.GY 49.
 automobile. Twenty-five Wheaties prize packs, consisting of a Wheaties duffel bag, T-shirt, hat, sweatshirt and insulated water bottle, also will be awarded. Simply log on to www.buick.com/wheaties for contest details.

"With our history of recognizing championship achievement, this partnership with Buick featuring Tiger just makes sense," said Brian Kittelson, Wheaties marketing manager. "Both companies have relationships with Tiger and ties to top performances on and off the course."

"Working with General Mills This article or section may contain a proseline.

Please help [ convert this timeline] into prose or, if necessary, a .
 and Wheaties has enabled us to reach golf enthusiasts with news of the Buick Rendezvous and the sweepstakes in a creative, fun way," said Randall Tallerico, Buick advertising director. "Even the casual golfer can use some Nike golf balls and inspiration from Tiger and Wheaties, The Breakfast of Champions."

Wheaties began its association with sports in the mid-1930s with a sign on the left field wall at old Nicollet Park Nicollet Park is a former baseball ground located in Minneapolis, Minnesota, USA. The ground was home to the minor league Minneapolis Millers of the Western League and later American Association from 1896 to 1955.  near downtown Minneapolis. General Mills' broadcast deal with the minor league Minneapolis Millers
''For the hockey team with the same name see Minneapolis Millers (hockey).


The Minneapolis Millers were an American professional minor league baseball team that played in Minneapolis, Minnesota until 1960.
 on WCCO Radio included the large outfield signboard sign·board  
n.
A board bearing a sign.


signboard
Noun

a board carrying a sign or notice, often to advertise a business or product

Noun 1.
 that Wheaties would use to introduce its new advertising slogan Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. : "Wheaties--The Breakfast of Champions." From that rather humble beginning, Wheaties has built a heritage that embraces many of the greatest athletes of all time. Other members of the Wheaties family include Frosted Wheaties, Wheaties Raisin Bran Noun 1. raisin bran - bran flakes with raisins
cold cereal, dry cereal - a cereal that is not heated before serving
, and new Wheaties Energy Crunch.

Buick is now in its fifth decade as the PGA (1) (Professional Graphics Adapter) An early IBM PC display standard for 3D processing with 640x480x256 resolution. It was not widely used.

(2) (Programmable Gate Array) See gate array and FPGA.
 Tour's original sponsor. Buick is title or presenting sponsor of five PGA Tour events in 2002 and has sponsorship agreements with four PGA Tour players, including Tiger Woods.

Buick has been the official car of the PGA Tour since 1984 and an official sponsor of the domestic events of the World Golf Championships since 2000. Through its five PGA Tour events, Buick has donated more than $23 million to charities in its tournament markets. In January, 2002, Buick took over the title-sponsorship of the Buick Scramble, the world's largest amateur golf tournament with more than 100,000 participants.

The Breakfast of Champions(R), Wheaties(R), Frosted Wheaties(R), Wheaties Raisin Bran(R) and Wheaties Energy Crunch(R) are registered trademarks of General Mills, Inc.

Buick and Rendezvous are registered trademarks of GM Corp.

Nike is a registered trademark of the Nike Corporation

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http://www.businesswire.com/cgi-bin/photo.cgi?pw.070902/bb2a
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 9, 2002
Words:520
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