WhatsHotNow.com Announces Groundbreaking Partnership With Stan Lee Media.LAS VEGAS--(BUSINESS WIRE)--Aug. 30, 1999-- Internet Superstore su·per·store n. A very large retail store that stocks highly diversified merchandise, such as groceries, toys, and camera equipment, or a wide variety of mechandise in a specific product line, such as computers or sporting goods. to Develop Official E-commerce Platform for Company Founded by Comicbook/Pop-Culture Icon Stan Lee For the fictional character of this name, see . Stan Lee (born Stanley Martin Lieber on December 28, 1922[1]) is an American writer, editor, former Chairman of Marvel Comics, and memoirist. WhatsHotNow.com(TM) a fast-growing Internet retail Supersite of licensed merchandise with more than 175 stores, announced today at the MAGIC International Convention (Men's Apparel Guild in California) in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , a unique partnership with Stan Lee Media Stan Lee Media (SLM) was an Internet-based creation, production and marketing company that created branded super hero franchises for applications in all media. Its 165 man animation production studio was based in Los Angeles, California from 1998- 2001. (TM) (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB:SLEE v. t. 1. To slay. ), a new Internet-based multimedia company launched by comicbook/pop-culture icon Stan Lee. WhatsHotNow.com will create and operate the official online Stan Lee Media store and work with Stan Lee Media to develop new licensed merchandise. Lee is recognized as being the driving force behind Marvel The original code name for Microsoft Network. Comics and co-creator of such globally acknowledged classics as "Spider-Man," "X-Men," "The Incredible Hulk," "The Fantastic Four  This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.You can assist by [ editing it] now. " and countless other unforgettable Super Hero franchises. Products available in the official Stan Lee Media store, set to debut officially in late October, will include toys, apparel, collectibles, signed limited editions and special one-of-a-kind products. Customers will be able to buy merchandise based on Lee's new creations, including his highly anticipated new Web-based series, "The 7th Portal." There will also be an auction component to the site, where consumers can bid on very rare and unique collectibles. Selected products will be available at WhatsHotNow.com starting in mid-September. The partnership, which allies one of the biggest pop-culture icons and the fastest-growing pop-culture online retailer, represents a new approach to developing licensed products. Lee, chairman and chief creative officer of Stan Lee Media, explained, "With our exceptional partnership with WhatsHotNow.com, we'll be able to find out exactly what our fans want, test new products, and give it to them in a big way." Robert Hollander, president of WhatsHotNow, agreed that "traditional licensing is at the point of a major upheaval, and WhatsHotNow has been leading the way to reshape the industry. We provide Stan Lee Media with a unique opportunity to connect directly with consumers." Lee has been the driving force behind numerous favorite comicbook creations, and his base of loyal fans is enormous. His plans for Web-based comicbooks have produced a great deal of excitement from the media and comicbook enthusiasts alike. And since, by many estimates, nearly 90% of comicbook fans are already on the Internet, Lee is expected to generate substantial e-commerce business from this new venture. WhatsHotNow is a unique pop-culture Supersite offering the broadest selection of sports, entertainment and lifestyle-branded merchandise on the Web. Through visitor suggestions, nominations and voting in their stores, WhatsHotNow.com is able to gather important information on consumer demand -- and gives partners like Stan Lee Media the ability to find out what fans are clamoring clam·or n. 1. A loud outcry; a hubbub. 2. A vehement expression of discontent or protest: a clamor in the press for pollution control. 3. A loud sustained noise. for and even to test new products. WhatsHotNow.com has been recording phenomenal growth since its launch in June. Already housing more than 175 online stores, the company expects to house 500 stores by October. Oscar-winning motion picture producer Rob Fried, founder of the company, serves as WhatsHotNow.com's chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . The site is located on the Internet at http://www.whatshotnow.com. Stan Lee Media (OTC BB:SLEE) is a newly established Internet-based, multimedia content production, marketing and licensing company founded by comicbook/pop culture icon Stan Lee to extend his globally recognized brand name, signature style of content and character creation to all niche markets A niche market also known as a target market is a focused, targetable portion (subset) of a market sector. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. of the global popular culture. Using the Internet to launch new branded Super Hero, science fiction and fantasy-related content while building the largest global online youth community, the company will pioneer the full integration of all ancillary entertainment and marketing media with the World Wide Web. Stan Lee Media can be found at http://www.stanleemedia.com. Note to editors: WhatsHotNow.com is a trademark of WhatsHotNow.com Inc. Other company or product names have been used for identification purposes only and may be trademarked by their respective companies. |
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