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What staff are saying: a firsthand report; A long-term care scholar visits two facilities and passes along what she heard and saw.


When you ask nursing home staff about their jobs and ideas for improvement, what do you hear? A few years ago I visited several facilities to glean glean  
v. gleaned, glean·ing, gleans

v.intr.
To gather grain left behind by reapers.

v.tr.
1. To gather (grain) left behind by reapers.

2.
 just such information; I used the Schein methodology (see "Research Methodology," p. 61). Data were gathered from observation of routine talk and behaviors, as well as in-depth interviews with key personnel serving as informants. The goal was to identify fresh insights and descriptions of each organization, including the attitudinal supports and barriers experienced by its members. What follows are highlights from two such visits.

Noteworthy results from four 3-hour observations at Facility X (a suburban not-for-profit dementia unit with 39 residents in eight private rooms, one deluxe, and 16 doubles):

My Visit

The large sign on the wall reads "TODAY IS WEDNESDAY, JULY 19." Everyone on staff is helping serve food. All residents are wearing very large bibs. Nine staff members, including the unit coordinator, are working in the dining area with 27 residents. Residents who need feeding assistance are in another room. An RN is checking food intake and finds that a lot of food is left uneaten. Residents have breakfast, a snack at 10 a.m., lunch, a 2 p.m. snack, evening dinner, and then another snack. The therapy assistant says, "It's too much food." She notices that a resident takes leftover food and scrapes it into a corner of the room. "Maybe she had a cat at one time," the therapy assistant muses.

Residents here have many visitors. Some residents planted vegetables in a beautiful outdoor garden and one, a former land surveyor, takes responsibility for overseeing the garden. Posted activities begin at 10 a.m. and end at 3:30 p.m., but the weekends don't offer any activities other than movies. A sing-along and pet therapy are scheduled once a week. A full-time social worker has been on staff for three months. Her role is defined as helping with families' adjustment, tracking psychotropic drugs psychotropic drug Psychoactive drug Pharmacology A drug that affects brain activities associated with mental processes and behavior Categories Anti-psychotics; antidepressants; antianxiety drugs or anxiolytics; hypnotics. , and dealing with depression, among other tasks. However, she did not often participate as a team member during any of my observation periods.

Before a shift ends, CNAs fill out a form reporting on each resident's toileting, behavioral issues, wandering, and other areas of concern. Items in each category define whether a resident has been verbally aggressive, verbally nonaggressive, physically aggressive, or physically nonaggressive. As the CNAs gather to complete their forms, one says she had been at another facility for 12 to 15 years and was offered a 6 cents-an-hour raise, while new CNAs were starting at 35 cents an hour higher. "It was an insult! I told them they could keep it." Another CNA (Certified NetWare Administrator) See Novell certification.  says she loves it here, even though she has to get up at 4 a.m. for a one-hour commute TO COMMUTE. To substitute one punishment in the place of another. For example, if a man be sentenced to be hung, the executive may, in some states, commute his punishment to that of imprisonment.  and another facility is only 30 minutes away. One LPN LPN licensed practical nurse.

LPN
abbr.
licensed practical nurse
 has worked in nursing homes for 17 years, seven of which have been with this organization, and his wife is a CNA at another facility. They have no children, so for him wages is issue number one and health insurance is number two. A new two-person insurance option (in addition to singles or families) that the facility offers gives him a welcome cost reduction.

A consultant pharmacist A consultant pharmacist is a specialized pharmacist who focuses on reviewing and managing the medication regimens of patients, particularly those in institutional settings such as nursing homes.  reviews medications monthly. She says that behavior documentation includes the CNA daily reports mentioned above, as well as reports done by nursing. Unit staff are given special training to respond to residents' needs appropriately, she says, noting that staff get their positive reinforcement positive reinforcement,
n a technique used to encourage a desirable behavior. Also called
positive feedback, in which the patient or subject receives encouraging and favorable communication from another person.
 from calm residents and praise from other staff.

There's a rotating list for staff to float among units. "Generally people don't like to float," says one CNA, "and residents don't like floaters floaters /float·ers/ (flo´ters) “spots before the eyes”; deposits in the vitreous of the eye, usually moving about and probably representing fine aggregates of vitreous protein occurring as a benign degenerative change.  either. It gives you a break, but you don't like to get out of routine because everything takes longer, and you can be stuck with the worst assignment." "It's frustrating frus·trate  
tr.v. frus·trat·ed, frus·trat·ing, frus·trates
1.
a. To prevent from accomplishing a purpose or fulfilling a desire; thwart:
," adds another, "because you can't find things for the residents. Also, you cooperate differently with different staff." All five CNAs involved in the conversation nod in agreement. Other comments revealing mixed reactions to staff teams: "Working with the same staff has its downside Downside

The dollar amount by which the market or a stock has the potential to fall.

Notes:
You might hear someone say that the downside on stock XYZ is $10. What that means is that the stock could fall by this amount if things got bad.
 because a lot of people are not doing their jobs." "New staff see things that regulars don't, such as bruises Bruises Definition

Bruises, or ecchymoses, are a discoloration and tenderness of the skin or mucous membranes due to the leakage of blood from an injured blood vessel into the tissues. Pupura refers to bruising as the result of a disease condition.
." "Sometimes staff members are watching talk shows or soaps." "This job attracts certain kinds of people--uneducated people who use it as a bridge to something else."

The LPN says he refers some new or prospective staff to Burger King directly because he can tell by their body language that nursing home employment will not work out.

The day shift supervisor keeps information flowing throughout the building. In the staff hierarchy, her position is just below the DON and the assistant DON, and on the same level as the unit coordinator. She deals with staffing issues--if a staff member is not coming in, he or she must call her or the assistant DON at least one hour before work on the day shift and two hours before work on other shifts. The 3-11 shift is the hardest to staff, the supervisor says. One CNA says that particular shift (3-11) "interferes with your whole life, so it's a greater staffing problem."

On my third day of observation, the unit coordinator is extremely frustrated frus·trate  
tr.v. frus·trat·ed, frus·trat·ing, frus·trates
1.
a. To prevent from accomplishing a purpose or fulfilling a desire; thwart:
 by the lack of activity throughout the unit, and with several activity staff members who appear to be highly disorganized dis·or·gan·ize  
tr.v. dis·or·gan·ized, dis·or·gan·iz·ing, dis·or·gan·iz·es
To destroy the organization, systematic arrangement, or unity of.
. At 11:30, they have not yet started the scheduled 11 a.m. bowling activity. There is little participation by residents, and staff members are recording scores even though residents can't hear them announced.

"We had mass boredom today," notes a supervisor. "Four activities people were on the unit, and yet there was boredom. We need short-term activities with one good activity person going from group to group. We need to accommodate residents' short attention spans. We need a fully integrated team, with each person filling in as needed as needed prn. See prn order.  to creatively solve problems."

On my final day of observation, the unit is fully staffed with six CNAs, a unit coordinator, an RN, an LPN, and an LPN on orientation. Yesterday a new class of CNAs arrived and there were too many staff members; one was sent home for the day.

Back in the dining room, one female resident says, "When you get older, you try to forget things, don't you?" She tells her tablemate ta·ble·mate  
n.
A person with whom one shares a table, as while dining.

Noun 1. tablemate - someone you dine with
dining companion

diner - a person eating a meal (especially in a restaurant)
 that the cars have snow on them (it's August). One woman screams occasionally, while another tells her to "shut up." One resident is singing a familiar song: "Have you ever loved someone just as much as me? Can't you see I'm sorry? Life isn't worth living. Have you ever been lonely?"

One resident continues to get up, setting off her alarm for the fifth time. The unit coordinator asks if anyone has the time to walk her, then finally says she'll walk her. She is also attempting to persuade a CNA to take the posted activities department job at $8 per hour.

My Impressions

My observations reinforced the importance of appropriate leadership as role models, as team and morale builders Noun 1. morale builder - something or someone who influences by building or strengthening morale
influence - a cognitive factor that tends to have an effect on what you do; "her wishes had a great influence on his thinking"
, and as providers of training and problem solving problem solving

Process involved in finding a solution to a problem. Many animals routinely solve problems of locomotion, food finding, and shelter through trial and error.
. The absence of well-planned and-coordinated programming in this new, suburban (near rural), not-for-profit facility creates stress among both residents and staff. To benefit residents, staff, and ownership, the consensus supports stable staffing. This requires peer mentoring Peer Mentoring is a form of mentoring that takes place in learning environments such as schools, usually between an older more experienced student and a new student(s). Peer Mentors should not be confused with prefects. , role modeling, support groups, and consideration of the whole person, as he/she fits into the organization/community and shares the same values. Hiring the wrong person creates stress, frustration, and anxiety among existing staff. Good hiring practices precede trust-building. Staff needs monitoring but not micromanaging. Overall, this facility does have dedicated staff. They aren't working short, at least not on the day shift, but staffing could be more stable.

The environment is attractive, with roomy physical space. There are many visitors. The resident assistant has a key role whose importance must be respected, with the position staffed by experienced problem solvers who know their residents and treat them with the dignity and respect they deserve. To deal effectively with ongoing change, upper-level management cannot remain isolated from knowledge of the daily activities on the unit.

Noteworthy results from four 3-hour observations at Facility Y (urban, not-for-profit dementia unit with 44 residents):

My Visit

A sign identifying a commitment to the values of this facility is posted at the elevator: "Excellence, Integrity, Respect, Innovation, Responsiveness." This 172-bed facility has a special unit, called the Courtyard Club, for 19 of the 44 residents in the Alzheimer's unit. The facility has a New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 State Department of Health special projects grant incorporating two social workers to determine if a daily structured program can enhance quality of life for these residents.

My observation begins with an extensive interview with the director of support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services , who also functions as director of social services social services
Noun, pl

welfare services provided by local authorities or a state agency for people with particular social needs

social services nplservicios mpl sociales 
, director of the dementia program, and project manager for the grant. "Long-term care long-term care (LTC),
n the provision of medical, social, and personal care services on a recurring or continuing basis to persons with chronic physical or mental disorders.
 approaches people as body parts," she says. "There are few administrators who address residents' emotional needs. Most are trapped in the medical model. People come to a nursing institution for physical care. Staff members become angry because residents are so dependent on them, but often it is because they make them so." She adds that although all staff members are cross-trained, there is a union, so you often hear staffers saying. "It's not my job." Staff members need to learn residents' "nonverbals," she says--for example, "tugging at clothing is a sign of needing to urinate urinate /uri·nate/ (u´ri-nat) to discharge urine.

u·ri·nate
v.
To excrete urine.



urinate

to void urine.
." Some residents, she notes, revert back to when they were 9 or 10, others to 16 or 17 years of age.

There has been some administrative turnover because of survey deficiencies, but other administrators have been here for 30 years. Sometimes, the support director tells me, there is a power struggle between the DON and the social worker. The social worker is often a "department of one" and is isolated from the team. The facility's Care Plan Team ordinarily has no CNAs, but on this Alzheimer's unit, CNAs are included. However, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the support director, they don't like to go to the meetings "because they don't have anything to say." She says these CNAs are the most important, the least trained, and do the least organizational decision making of all people on the unit's staff.

This facility has three full-time positions dedicated to staffing alone, with one full-time recruiter, another similar (but open) position, and one nursing person who works solely on maintaining adequate clinical staffing. If you add the cost of training and time, she says, recruitment and retention are comparatively costly.

The unit clerk, a former CNA, says training includes a couple of weeks in a classroom and a couple of weeks on the floor. "Some CNAs are trained in subacute subacute /sub·acute/ (-ah-kut´) somewhat acute; between acute and chronic.

sub·a·cute
adj.
Between acute and chronic.
 care but then come to this unit and can't deal with Alzheimer's residents. Others just don't show up or might request to move to another floor. Some do 'hours for dollars.' A lot of people who do like the job are not appreciated. There was a great supervisor," she adds, "who would do anything to help. But they let her go on the night shift because she couldn't find aides. Some were sleeping; there are lots of hiding places in the facility. But employees feel they are not appreciated even if they work a double shift. After a year, half the staff is new."

Nurses don't give baths on other floors, but here they're required to do so. "The CNAs appreciate the help from nurses and need a mentor/role model."

There are several comments from CNAs. One says, "It's tough on weekends, because people get accustomed to the Courtyard Club programs, and we don't have them on the weekends. Consistency is important to these residents." Family members get attached to a particular CNA as a caregiver, and they don't like to see change. This CNA, a union steward Union Steward (aka Shop Steward) is the title of an official position within the organizational hierarchy of a labor union. Its uniqueness lies in the fact that rank-and-file members of the union hold this position voluntarily (through democratic election by fellow workers , said the chief staff complaints are pay and short staffing--but "the biggest gripe gripe
v.
To have sharp pains in the bowels.

n.
1. gripes Sharp, spasmodic pains in the bowels.

2. A firm hold; a grasp.
 is the way management talks to you. The bosses should trade spots for a day, especially when we're short-staffed. Often, when a resident dies, families send a card of appreciation to staff. If family can see the value of staff, why can't the bosses?"

The CNA also says that this "bureaucratic bu·reau·crat  
n.
1. An official of a bureaucracy.

2. An official who is rigidly devoted to the details of administrative procedure.



bu
 system is not resident-centered. Why call it a 'home' if it's an institution?" An administrator agrees. "For example, a family member says a resident can't use his/her wheelchair. We check it out with occupational therapy. It needs a new part. Maintenance staff require a maintenance request, even if it may only need a screwdriver screwdriver,
n See instrument, screwdriver.
, and eventually it does get fixed. All are doing their jobs appropriately, but it isn't resident-centered because the resident must wait until the whole bureaucratic process takes place for something that could have been fixed in minutes."

The RN supervisor says, "There's an enormous paper trail in this business. We're still doing both PRI PRI: see Institutional Revolutionary party.


(Primary Rate Interface) An ISDN service that provides 23 64 Kbps B (Bearer) channels and one 64 Kbps D (Data) channel (23B+D), which is equivalent to the 24 channels of a T1 line.
 [the Patient Review Instrument required by the state for reimbursement Reimbursement

Payment made to someone for out-of-pocket expenses has incurred.
] and Minimum Data Set. We're so overregulated, and the quality-of-life issue is overdone o·ver·done  
v.
Past participle of overdo.

Adj. 1. overdone - represented as greater than is true or reasonable; "an exaggerated opinion of oneself"
exaggerated, overstated
 in that respect. Everything can be an infraction Violation or infringement; breach of a statute, contract, or obligation.

The term infraction is frequently used in reference to the violation of a particular statute for which the penalty is minor, such as a parking infraction.


INFRACTION.
 or a deficiency.

"Excellence is unachievable with current standards and staffing," he continues. "Surveyors take a textbook approach with regs, but it's not a textbook world. But it is a 'one size fits all' system. We need a new relationship with surveyors. They should leave you alone if you're doing the right thing and have a proven record."

He also notes, "We have better than average staffing on the 3-11 shift, but we can't fill all the slots. Staff have the attitude that they're tired, they're in a rut, it's heavy work, and the next CNA won't last. After general orientation, we put them on the floor, but we don't have base people to train or mentor them. Many staffers don't have family support and can't afford day care at this pay rate. Many have no backup plans--they're struggling as a one- or two-child single parent. We need flexibility to accommodate them: 'Come later if you can't come in [at the designated time]. Come in on Friday instead.' And if the staffer is an otherwise excellent employee who makes a mistake, give a double suspension instead of dismissing him or her."

Before the two grant-supported social workers arrive, TVs, puzzles, games, and newspapers are there for residents, but activities aren't structured. "They don't have massage, art, or music therapies here," a supervisor says, "because residents wouldn't sit still long enough, and some don't like to be touched. Sometimes residents are in the same clothes from Friday to Monday."

A family member who visits once or twice a week says, "You try to choose a nursing home based on reputation and the experiences of others." However, she says she had had a recent problem with the disappearance of a loved one's dental bridge. "The follow-up here is poor. You talk to one person, then another--no one bears responsibility. And there's so much paperwork. They always have to 'write it down.'"

A handful of residents have regular visitors. Resident rooms are personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 with some of their own items. There is bulletin board space outside each room with a descriptive paragraph and photo of the resident. One staff member tells me that this display of the resident's biography was criticized as an invasion of privacy invasion of privacy n. the intrusion into the personal life of another, without just cause, which can give the person whose privacy has been invaded a right to bring a lawsuit for damages against the person or entity that intruded.  and, as a result, the biographies might have to be removed.

At the end of each shift, CNAs make notes on certain residents--how often the resident toileted, what the resident ate, how much the resident voided void·ed  
adj. Heraldry
Having the central area cut out or left vacant, leaving an outline or narrow border: a voided lozenge. 
, and any crisis-indicating situations, such as bruises.

An administrator offers concluding comments: "With the lack of CNAs and 40% turnover, how can you provide hands-on care? Can you free up nurse managers to do nursing duties, LPN duties, resident helper duties? And, when you have a bad survey, the administrator is fired, when it's the systems that may be screwed up."

My Impressions

My observations reinforce the value of providing smaller units with a less institutional, more family-oriented environment. This environment may never simulate a real home, or even a traditional neighborhood or household with all its freedoms. However, some aspects of the concept of home, with changes in layout, attitudes, culture, and structure, are needed. The unfamiliar can be frightening, so that aspect of institutional living should be minimized. Although certain routines and regimentation are necessary in a large "family" setting to accommodate individual needs, staff should look for opportunities to remove unnecessary restraints on residents' behavior, as well as for opportunities to accommodate reasonable individual preferences within a group living situation. When residents are incapable of stating their preferences, they ask behaviorally, often with unfortunate results.

We should look to successful models in business and industry to reduce the bureaucratic structure that frustrates staff, residents, and families. Current systems are inhibiting flexibility and innovative changes by fostering bureaucracy and massive documentation. Only the facilities with highly innovative and assertive leadership are able to bridge this barrier. By empowering staff to identify opportunities for change after they've been trained for a resident-centered model, a dialogue can begin.

Conclusions

There is substantial evidence that existing long-term care management systems are not working well. Are Facilities X and Y on the path toward effectively executing their mission? If not, have these organizations adjusted to the current dysfunctional environment so well that change is unlikely? A "Self-Analysis Tool" is provided on p. 64.

Culture is defined as a set of values, beliefs, norms, and rules that lead people to define themselves as a distinct group with a sense of commonality com·mon·al·i·ty  
n. pl. com·mon·al·i·ties
1.
a. The possession, along with another or others, of a certain attribute or set of attributes: a political movement's commonality of purpose.
. Norms and values are learned as part of our cultural conditioning. They shape the way people view the world and the way they interact with one another. Communication is the glue that reinforces the process. To merge the diverse cultures in the long-term care work environment into a high-functioning team is no easy task.

Four principal areas needing improvement can be readily identified:

1. Well-intentioned practitioners are trying to understand the residents' needs through a process dominated by other agendas.

2. In this adaptation of the acute care model, the recruitment, training, and retention of the CNAs who provide most of the caregiving are weak components.

3. The need for leadership from a role model/mentor is in conflict with an outmoded out·mod·ed  
adj.
1. Not in fashion; unfashionable: outmoded attire; outmoded ideas.

2. No longer usable or practical; obsolete: outmoded machinery.
 hierarchical structure See hierarchical. . True, as resident demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data.  changed, caregiving models responded by adding home care, independent living models, and assisted living--but skilled nursing facilities skilled nursing facility
n. Abbr. SNF
An establishment that houses chronically ill, usually elderly patients, and provides long-term nursing care, rehabilitation, and other services.
 themselves evolved too slowly in struggling to restructure to provide enhanced quality of life. A training/mentoring model must develop, and it must focus on creating teams that will work together and function as role models for facility-wide reinforcement of its values, mission, and vision. Hiring and firing practices should demonstrate commitment to high standards. Job satisfaction should be recognized as key to both senior and junior staff retention.

4. Both internal and external public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  deserve priority attention. Employee relations may be priority number one, because resident satisfaction depends on staff satisfaction. However, relations with community, government, family members, media, and peer organizations must also become high priorities for nursing homes to gain the necessary power to influence change.

Self-Analysis Tool*

Answers to the following questions should help to determine whether the culture of an organization has the readiness of a winning team and the drivers of success/excellence. Answers should also provide insights about the barriers to quality. Decision makers in long-term care should assign an accurate number (1 = almost always, 2 = usually, 3 = often, 4 = sometimes, 5 = never) to reflect the extent to which they believe they are doing the following:

__________1. Do the members organize themselves in a way that enables them to do their work in the most effective way?

__________2. Do they know what is expected of them?

__________3. Do they care about the results?

__________4. Do they have the skills to accomplish their goals?

__________5. Do group goals have priority over personal goals?

__________6. Do group members trust and support one another?

__________7. Is each member giving his/her personal best effort?

__________8. Are efforts recognized with adequate rewards?

__________9. Are your leaders able to create a shared strategic vision of the organization's purpose?

__________10. Do you hire for attitude and train for skills?

__________11. Are the leaders able to unleash talents and competencies of group members?

__________12. Do you create your own organizational targets apart from system requirements To be used efficiently, all computer software needs certain hardware components or other software resources to be present on a computer system. These pre-requisites are known as (computer) system requirements and are often used as a guideline as opposed to an absolute rule. ?

__________13. Have you looked for procedures/processes you can do even better?

__________14. Are you committed to hiring the right people?

__________15. Do you replace them quickly when you discover they are not the right people?

__________16. Do you treat family members as you would your best friends?

__________17. Have you defined your own standard of professionalism?

__________18. Have you practiced the art of asking "what if ...?"

__________19. Have you adjusted policies and procedures Policies and Procedures are a set of documents that describe an organization's policies for operation and the procedures necessary to fulfill the policies. They are often initiated because of some external requirement, such as environmental compliance or other governmental  in the best interest of internal and external publics?

__________20. Do you do what you expect and want others to do?

__________21. Do you find ways to understand other people's jobs?

__________22. Do you make information interesting, meaningful, and relevant to everyone?

__________23. Do you own mistakes, share mistakes, learn from mistakes, and move on?

__________24. Have you aligned systems, policies, and practices with organizational values?

25. Have you examined your spending and your calendar to see if the way you spend your money and your time is consistent with what you value?

__________26. Do you develop a sincere interest in both family members of staff, as well as residents?

__________27. Have you created a committee that protects, promotes, and projects a purposeful pur·pose·ful  
adj.
1. Having a purpose; intentional: a purposeful musician.

2. Having or manifesting purpose; determined: entered the room with a purposeful look.
 culture?

__________28. Do you have celebrations to acknowledge what's important; what you value?

__________29. Do you show your gratitude to the community?

__________30. Do you make serving the community a team-building event for your employees?

__________31. Do you look for creative, unusual ways to tell your story?

__________32. Do you collaborate with others to build spirit, service, and performance?

__________33. Is your technology keeping pace with changes?

__________34. Do you deliver the right information to the right person at the right time in the right format?

__________35. Do your employees come up with clever ideas to outthink out·think  
tr.v. out·thought , out·think·ing, out·thinks
1. To outdo (another) in thinking.

2. To outwit by thinking.
 and outmaneuver out·ma·neu·ver  
tr.v. out·ma·neu·vered, out·ma·neu·ver·ing, out·ma·neu·vers
1. To overcome (an opponent) by artful, clever maneuvering.

2.
 competition?

__________ TOTAL

A score between 120 and 140 indicates a need for significant issues management. A score higher than 140 suggests you may be simply coping in a crisis.

*These questions are adapted from a questionnaire used by Southwest Airlines This article is about the American airline. For the former Japanese airline, see Japan Transocean Air. For the British airline, see Air Southwest.
Southwest Airlines Co.
, which captivated cap·ti·vate  
tr.v. cap·ti·vat·ed, cap·ti·vat·ing, cap·ti·vates
1. To attract and hold by charm, beauty, or excellence. See Synonyms at charm.

2. Archaic To capture.
 the interest of the business press by "being smart enough to recognize that their most valuable assets are their people and the culture they create" (Tom Peters, 1996). Peters T. In: Freiberg KL, Frieberg JA. Nuts! Southwest Airline's Crazy Recipe for Business and Personal Success. Austin, Tex.: Bard bard, in Wales, term originally used to refer to the order of minstrel-poets who composed and recited the poems that celebrated the feats of Celtic chieftains and warriors.  Press, Inc., 1996.

Suggested Reading

Schein E. Organizational Culture This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
 and Leadership. San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden : Jossey-Bass, 1985.

Schein E. The role of the founder in creating organizational cultures. Organizational Dynamics 1983; 12:13-28.

RELATED ARTICLE: Research Methodology

The research methodology used in this project, based on structured observations, was defined by Edgar H. Schein, professor at MIT Sloan School of Management The MIT Sloan School of Management is one of the five schools of the Massachusetts Institute of Technology, located in Cambridge, Massachusetts, USA. It is one of the world's leading business schools, conducting research and teaching in finance, entrepreneurship, marketing, :
 1. Gain access and note what surprises you.
 2. Observe and check.
 3. Find an insider willing and capable of explaining to you.
 4. Reveal what you find puzzling.
 5. With the insider, try to account for your perceptions.
 6. Form hypotheses.
 7. Check and consolidate.
 8. Seek to the level of assumptions.
 9. Revise earlier findings to suit later ones.
10. Formally report.


BY MARIAN DEUTSCHMAN, PHD

Marian Deutschman, PhD, is a Professor in the Department of Communications at Buffalo State College Buffalo State College, often referred to colloquially as Buff State, is a public, liberal arts college in Buffalo, New York and is part of the State University of New York. , Buffalo, New York. For further information, phone (716) 878-4132. To comment on this article, please send e-mail to deutschman1004@nursinghomesmagazine.com. For reprints in quantities of 100 or more, call (866) 377-6454.
COPYRIGHT 2004 Medquest Communications, LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:featurearticle
Author:Deutschman, Marian
Publication:Nursing Homes
Geographic Code:1USA
Date:Oct 1, 2004
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