What kind of market penetration should I expect?"With business newsletters, you should get 5 percent of your market for subscribers within the first two or three years. This is a realistic objective. Of course, you would like more, and some older newsletters have 70 to 90 percent of their markets. But if you can't get even 5 percent, obviously you are not an effective force within your market. I am more confident of this figure in business letters because you can usually get some accurate numbers of the people within your universe." -- Howard Howard, English noble family. Landowners in Norfolk from the 13th cent., the Howards obtained the duchy of Norfolk through the marriage of Sir Robert Howard to Margaret Mowbray, daughter of Thomas Mowbray, 1st duke of Norfolk. Penn Hudson Hudson, towns, United States Hudson. 1 Industrial town (1990 pop. 17,233), Middlesex co., E central Mass., on the Assabet River, in an apple-growing region; settled c.1699, inc. 1866. , writing in his Publishing Newsletters, third edition, available from the Newsletter |
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