What is the Current State of the Messaging Markets in Asia, Europe and the US?DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c44103) has announced the addition of the eMarketer report: Mobile Message Marketing: Cash Not Flash to their offering. Attention: Advertising Agencies, Marketers, Financial Forecasters, Telecoms, Online Retailers and Content, Software and Hardware Manufacturers. The Mobile Message Marketing report from eMarketer confronts many of today's accepted notions about the mobile market - and where it is headed. The explosive success of accidental consumer applications such as Short Messaging Service (SMS) in contrast to industry-led Multimedia Messaging Service See MMS. (MMS) holds the important lesson that most consumers value mobile data for what it helps them do as opposed to the content they can pull into a handset. At the same time, smart marketers are discovering that mobile messaging is one of the best direct response mechanisms available Co providing a time stamp and demographics each time a user responds to a marketer's call to action. When tethered to another rich media platform such as TV, or even digital outdoor displays, marketers get richness and reach in the same experience. Key questions the "Mobile Message Marketing" report answers: - What is the current state of the messaging markets in Asia, Europe and the US? - What messaging formats are marketers adopting? - How are users employing messaging in ways of interest to marketers? - What are some of the current messaging related campaigns being run by leading marketers? - And many more. Sources: - Airwide Solutions - Analysys International - Analysys Research - AutoritE[umlaut] de RE[umlaut]gulation des Communications E[umlaut]lectroniques et des Postes (ARCEP ARCEP Autorité de Régulation des Communications Électroniques et des Postes (France) ) - China Mobile - China Unicom - eMarketer - Federation of Korean Information Industries - Harris Interactive - HeadlightVision - Informa Telecoms & Media - International Data Corporation (IDC) - London School of Economics and Political Science London School of Economics and Political Science, at London, England; founded 1895, recognized as a school of the Univ. of London (see London, Univ. of) in 1900. - M:Metrics, Inc. - Ministry of Internal Affairs and Communications Ministry of Internal Affairs and Communications (総務省 Sōmushō (MIC) - Japan - Mobile Data Association (MDA (1) (Monochrome Display Adapter) The first IBM PC monochrome video display standard for text. Due to its lack of graphics, MDA cards were often replaced with Hercules cards, which provided both text and graphics. See PC display modes and Hercules Graphics. ) - Morgan Stanley - New American Dimensions - Nielsen//NetRatings - OMD OMD Doctor of Oriental Medicine. OMD, n.pr Doctor of Oriental Medicine. OMD 1. Oculomuscular dystrophy 2. Organic mental disorder - Ovum - Piper Jaffray & Co. - Portio Research - Shanghai iResearch Co., Ltd. - Strategy Analytics - Synovate - Taylor Nelson Sofres Taylor Nelson Sofres (TNS) is a global market research group, active in over 70 countries and employing 14,000 people. TNS conducts custom research business in key industry sectors, including Healthcare, Automotive, Technology, Finance, Consumer as well as Polling and Social. (TNS TNS transcutaneous neural stimulation. ) - Telecommunications Management Group, Inc. (TMG) - Telephia - The Carphone Warehouse - Yahoo! - Yankee Group - YouGov Topics Covered Include: Impetus The eMarketer View The Numbers Game Implications for Your Business The Mobile Message Universe The Global Mobile Message Market Asia Europe The US Marketers Get the Message Related Information and Links About eMarketer For more information visit http://www.researchandmarkets.com/reports/c44103 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion