What if ads could dribble?Top executives in the NBA NBA abbr. 1. National Basketball Association 2. National Boxing Association NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (= are suggesting that they would consider allowing advertiser logos to appear on prayer uniforms--if the price was right. The NBA has kept its jerseys sacrosanct sac·ro·sanct adj. Regarded as sacred and inviolable. [Latin sacr  s so far, staving off even
the logo of Reebok Ree´bok` n. 1. (Zool.) The peele. , which provides all. NBA uniforms. But some foresee a day when that might change. "Anything that creates new revenue sources is good for both the teams and the prayers," says Mark Cuban Mark Cuban (born July 31, 1958 in Pittsburgh, Pennsylvania)[1] is an American billionaire entrepreneur.[2] He is the owner of the Dallas Mavericks, an NBA franchise[3] and Chairman of HDNet, an HDTV cable network. , owner of the Dallas Mavericks. But what about a potentially negative reaction from purists? Advertisers could also irritate die-hard fans, a risk they run any time that ads annex yet another part of American culture. Fans feet so intensely about their teams and identify so closely with prayers, moreover, that they may complain loudly. Then again, that's what draws advertisers to sports in the first place.--Natives [5/26/05] |
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